The HEINEKEN Company

The best bars do not stand still. They move with the people around them.   In Athens, Greece, KLAKAZ is showing what that evolution can look like. It can be a place for morning coffee, food and conversation later in the day, a beer in the garden, or music and dancing after dark. By offering more than one kind of experience, KLAKAZ gives people more reasons to visit and makes space for different communities and occasions. This feels especially relevant as younger generations reshape social life. They are not turning away from bars. They are looking for places that offer atmosphere, choice, entertainment, and genuine connection. Episode 8 of #PraiseTheBar celebrates a venue that understands a simple truth: a bar can change its shape without losing its purpose. Because whatever the time of day or reason for visiting, great hospitality still brings people together. #WeAreHEINEKEN #Hospitality #Togetherness #Athens #Greece

A snapshot of European bar life. 📸🍻 "Europe’s Living Rooms", our photography series created with Magnum Photos, captures the people, rituals, and spontaneous moments that bring Europe’s bars to life. Now, these photographs will become part of the HEINEKEN Collection, preserving a snapshot of European bar culture for the future. Read more: https://lnkd.in/ewviudJT #PraiseTheBar #WeAreHEINEKEN

Today, we’re celebrating the start of Heineken®’s new global partnership with Baller League, a competition bringing a new generation of fans together through football, entertainment and creator culture. At Heineken®, we know that a shared love of football can turn strangers into friends. Baller League has built a passionate community online, and we’re excited to create more opportunities for those fans to connect in person. As Season 4 kicks off in the UK, we’ve created our own bespoke version of the classic Foosball Table with a Baller League six-a-side spin. Some of the competition’s biggest names, including KSI, Chloe Kelly, Micah Richards, Alex Iwobi and Mark Goldbridge, have been transformed into playable figures to bring the competition into the hands of fans across the UK. Whether they’re joining us at the Baller League Arena in Dagenham or playing in selected Heineken® Star Bars and pubs across the UK, fans of the tournament now have the chance to connect in person. This is just the beginning. Throughout the season, we’ll be bringing fans closer to the action and creating more moments to share together. #Heineken #BallerLeague #WeAreHEINEKEN

What does the future of hospitality look like? According to our Future of Bars research, people are looking for something surprisingly simple: good food, a welcoming atmosphere, local identity, and meaningful time with others. In short, the future of hospitality is increasingly human, local and analogue. You can see that come to life in our latest episode of Praise the Bar. In Frenštát pod Radhoštěm, Czechia, Restaurace Fren has become much more than a place to eat. Families, long-time regulars and younger guests gather around the same tables, drawn by regional flavours, genuine hospitality and the chance to spend quality time together. Its success isn't built on trends or technology. It's built on something far more enduring: knowing your guests, creating a sense of belonging, and giving people a reason to leave home and connect in real life. Because while the way we socialise may be evolving, the value of human connection remains the same. That's the magic of beer and hospitality: local places helping communities stay close, one table and one conversation at a time. #PraiseTheBar #WeAreHEINEKEN #Hospitality #Togetherness #Czechia

Introducing our latest campaign, 'Europe's Living Room'. Developed together with the HEINEKEN Collection Foundation, Magnum Photos takes us on a journey through bars in 11 European countries, exploring their function as hubs for social connection.   The photos capture Europe through the eyes of locals in bars, pubs, and tavernas at the heart of everyday life. Research for the project revealed that bars and pubs shape European culture and tourism in profound ways. 🍺More than a third (35%) of people surveyed said they had visited a particular area specifically because of a local bar, while one in five extended their trip because of one. 🍺Nearly three quarters (73%) agree you understand a place better when you’ve spent time where locals socialise. 🍺Tourists spend almost €2.5 billion a year on HEINEKEN beers alone - equating to almost two million beers bought by tourists every day in Europe. Find the full story on our website: https://lnkd.in/d_VuYaEn And hear directly from the photographers about their experience on the Magnum website: https://lnkd.in/dmxhH8JW   #PraiseTheBar #StoryofBeer #MagnumPhotos #WeAreHEINEKEN

Desde la semana pasada, los nombres de 23 tabernas y bares históricos de Sevilla quedan para siempre en el mural "Nuestra historia tiene nombres" de Fundación Cruzcampo. Un reconocimiento a establecimientos que han crecido junto a Cruzcampo durante generaciones y que forman parte inseparable de la historia de la ciudad. Porque esta historia no va solo de cerveza. Va de familias que generación tras generación han levantado la persiana cada día, han acogido a abuelos, padres e hijos alrededor de una barra y han convertido sus tabernas en parte del patrimonio sentimental de Sevilla. La misma Cruzcampo que nació en La Cruz del Campo en 1904 lleva más de un siglo entrando en sus casas. Y ellos llevan más de un siglo formando parte de la nuestra. 💚🍻 #WeAreHEINEKEN #ConMuchoAcento #MundialmenteLocales

They heard "no" for years. They kept going. Today, Sandburg and Under the Bridge, part of the Good Karma Gastrofamilie, are among the most visited bars in Linz, Austria, bringing people together through culture, music, sport and unforgettable experiences around a beer. Our latest #PraiseTheBar episode celebrates the perseverance, passion and entrepreneurial spirit behind their success. Watch the new episode here: https://lnkd.in/eXUxvhMe #WeAreHEINEKEN #PraiseTheBar #Austria #BarsBringUsTogether