Affle’s mediasmart platform has officially launched MediasmartTV, bringing Affle’s conversion-focused CPCU model, verticalized AI capabilities and patented technology to the advertisers in North America. Built on the core mission of “TV That Delivers,” MediasmartTV helps advertisers transition viewers seamless from TV to Cart, connecting television exposure to measurable consumer actions across mobile, web, and offline environments. 🔗 Read the full press release here: [https://lnkd.in/ea9pC6DN)
About us
Affle 3i Limited is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities. With our market-leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real time and influence outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).
- Website
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https://www.affle.com
External link for Affle
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Singapore
- Type
- Public Company
- Founded
- 2005
- Specialties
- Mobile Advertising, Digital Advertising, Ad Network, Mobile Product Development, Video Advertising, RTB, DSP, Smart Media, Mobile Ad Agency, Mobile Ad Platform, Application Development, Mobile App Development, SSP, App Attribution, Ad Serving, Mobile Fraud Analytics, Mobile Fraud Prevention, Offline To Online Commerce, Consumer Data Platform, CRM, and Consumer Intelligence
Employees at Affle
View 451 employees at Affle
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Updates
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Congratulations to Affle's platforms Jampp and mediasmart on their recognition at MARKETING-INTERACTIVE’s Marketing Excellence Awards 2026, Indonesia. These wins reinforce Affle’s strategic focus on emerging markets, backed by deep vertical expertise and technology-led solutions designed to address diverse industry needs to deliver measurable outcomes for brands. Jampp’s work with Tokopedia was recognised for Excellence in Performance Marketing, while mediasmart’s work with Polytron Indonesia, alongside NETLINK WORLD INDONESIA, received recognition for Excellence in Location-Based Marketing. As we continue to strengthen our presence across emerging markets, these recognitions reflect the moat of our platform capabilities. Congratulations to our teams and partners on this achievement!
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With Navratri underway, the festive season is already creating opportunities for brands to connect with consumers at different stages of their purchase journey. In this spotlight edition of Affle’s Quote Unquote: The Festive Take, Sanjay Trisal, General Manager – INSEA/ANZ at AppsFlyer, shares why understanding these shifts in consumer behavior matters for marketers planning new user and repeat user conversions during this period. AppsFlyer data for festive season insights 2026 reveals that 17% of festive-season revenue in the Shopping category was generated during Navratri week, while activity in Finance continued to build beyond Diwali around Chhath Puja. For brands, the opportunity lies in recognising these category-specific patterns and understanding when consumers are most likely to take action. Aligning marketing plans with these shifts can help businesses make more informed decisions and drive meaningful conversions throughout the festive season. #QuoteUnquote
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How do mobile experiences evolve as consumer privacy expectations change? And how can brands better understand the role different channels play in the consumer journey? Angela Humphrey, General Manager for North America at YouAppi, an Affle platform, explores these questions on How I Grew This, a podcast by Branch, alongside hosts Amanda Vandiver and Adam Landis. The conversation covers the changing mobile landscape, the role of deep linking in app experiences, and how Connected TV is increasingly being evaluated for its contribution beyond direct conversions. Listen to the full conversation: https://lnkd.in/gkwRC9hK #ConsumerIntelligence #MobileMarketing #CTV
When most DSPs backed away from iOS after ATT, Angela Humphrey's read was the opposite: stay in, the users are still there. Our GM for North America joined Amanda Vandiver and Adam Landis from Branch on How I Grew This to talk through how retargeting survived the privacy reset, and how CTV went from a branding line to a channel you actually hold to a number. A few things from the conversation we pulled into this week's Mobile Mondays: 🔹 Why deterministic signals became the backbone of post-ATT retargeting 🔹 The 15% opt-in fear that never played out 🔹 Why deep linking is non-negotiable infrastructure 🔹 The CTV mindset shift: you should see more assists than installs Read this week's edition below. #MobileMarketing #Retargeting #CTV #AppGrowth #AdTech
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In conversation with Peggy Anne Salz of Mobile Groove at MAU Vegas, Viraj Sinh, Chief Strategic Initiatives Officer at Affle’s Newton platform, discusses our approach to driving iOS app conversions through CPCU model and AI-led creative intelligence. Watch the full conversation to learn more about how our innovation-first approach is tuned for impact.
What if you could put a dent in your CAC and pay only for the customers you actually acquire? App growth today is quite dynamic, with multiple signals changing quickly. Competition keeps shifting. Seasonality kicks in. Trends move fast. Even the same strategy can perform differently over time. So, how do you keep app growth on track when the signals keep moving? In a conversation with Peggy Anne Salz of Mobile Groove at MAU Vegas, Viraj Sinh, Newton’s Chief Strategic Initiatives Officer, gets into what’s changing in app growth and how Newton is approaching the next phase of app marketing. And here’s where Newton is pushing the boundaries: • Around 10–12% lower CAC over the last 8–9 months • Introducing the 90-Day #Niko Challenge, with Newton committing to a defined CAC reduction or acquisition outcome • CPCU pricing model, built around paying for actual converted users, bringing acquisition closer to zero risk • #OpticksAI, powering high-performing creatives and custom product pages with AI • #Prism, bringing intelligence-led App Store Optimisation to listing strategy and keyword performance • #Telescope, bringing key growth data into one view Curious what this could mean for your app? Get in touch: https://lnkd.in/gGMryCrw #AppmarketingwithNewton #ASO #AppleAds #AppGrowth #CPCU #AIinAppMarketing #AppStore #PerformanceMarketing #CAC
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Affle is joining Singular UNIFY NYC 2026 as a Silver Sponsor. Rochi Vivot, VP, North America at Jampp, will take the stage to discuss the State of Mobile Marketing in the US, examining key developments across the market. Attending? Connect with our teams from RevX, Jampp and YouAppi to explore how consumer intelligence is shaping mobile marketing. Joe Reddick, Associate Sales Director, Jampp, Bill Hood 🔜 App Week NYC, Sales Director, YouAppi, Thuan Ngo, Sr. Director BD US, RevX 📍 The Standard, High Line, New York City 📅 October 20, 2026 | 2:00 PM–7:00 PM #UNIFYNYC2026 #BuiltToLast
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This festive season, the brands that turn consumer intent into measurable conversions will be better positioned to capture demand and build lasting customer relationships. With shopping opportunities peaking, the focus is on making every marketing investment work harder, driving app conversions, reaching high-intent shoppers and bringing customers back for repeat purchases. The State of eCommerce for Marketers in India – 2026 Edition, by AppsFlyer in collaboration with Affle, offers valuable insights into the trends shaping India’s eCommerce landscape and the opportunities for brands to sharpen their festive strategies. Swipe through for key findings from the report, and explore how Affle’s consumer intelligence solutions can help translate festive demand into measurable outcomes. https://lnkd.in/gPrqgnd5
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This festive season, the next customer opportunity goes beyond the first purchase. As commerce brands prepare for the biggest shopping moments of the year, the focus is shifting from simply driving transactions to understanding which customer relationships can create sustained business value. In the latest State of eCommerce for Marketers in India – 2026 Edition, published by AppsFlyer in collaboration with Affle, Gulrez Alam, Chief Revenue Officer – India & Emerging Markets, Affle, shares his perspective on what this shift means for brands entering the festive season. The festive window is here. Is your commerce strategy ready to capture new conversions? https://lnkd.in/gPrqgnd5
“Every CMO knows that keeping a buyer is cheaper than chasing a new one, yet marketing budgets remain hooked on top-of-funnel User Acquisition.” Gulrez Alam, Affle's CRO for India & Emerging Markets, joined us to unpack why the retention math in Indian commerce no longer adds up, and what it actually takes for brands to shift budget away from pure acquisition. Full interview, plus this month's LatAm finance data and the stories shaping the industry right now, in the latest edition of The Flyer 👇
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CTV measurement is moving beyond the question of how many screens were reached. The bigger challenge is understanding who was actually exposed, how that exposure overlaps with linear TV and mobile, and whether it contributed to incremental outcomes. In this feature by exchange4media, Gulrez Alam, Chief Revenue Officer – India & Emerging Markets, Affle, looks at the challenges shaping CTV measurement today, from device and household-level signals to individual reach, cross-screen de-duplication and the actions that follow exposure. Read the full conversation here: https://lnkd.in/gCN-qXvq
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Congratulations to Affle’s platforms, mediasmart and mDSP, on their recognition at the exchange4media Real-Time Programmatic Advertising Awards 2026. The recognised work brings together CTV, OTT and mobile to connect consumer experiences across screens, linking media exposure with measurable consumer action. Connected screens are increasingly becoming connected pathways to action, and these campaigns showcase how technology and intelligence can turn cross-screen engagement into outcomes that matter to brands.
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