MI Media

"The opportunity is not simply to follow audiences onto new platforms, but to choose the combination of environment, format and publisher relationship that best serves the campaign objective." In our latest Media Innovation article, senior account manager Stephanie Lee looked at how traditional news brands are adapting to shifting customer behaviours. Head to the link in the comments to read more.

"Getting AI to do something is becoming easier. The harder part is turning that capability into something valuable, scalable and trusted enough to become part of how the business works." Our senior data analyst Olufemi Allen-Taylor recently headed to Big Data LDN and in an unexpected turn of events, everyone was talking about AI. For Olufemi, it reinforced many of the questions we’re already asking and gave him a few useful ways of thinking about them as we continue experimenting with AI across MI Media: What problem are we solving? What does success look like? Should AI augment or automate? Will people trust it? Does it make sense at scale? And when should we change, replace or retire it? The technology will keep changing, but those questions feel much more durable. Click the link in the comments to read more of Olufemi's thoughts on AI and its application.

"The standout work tends to be the campaigns that tap into a cultural moment. A news story or an editorial context in a way that feels smart, timely and genuinely useful to the audience. The best news brand advertising doesn't just sit alongside content; it becomes part of the conversation." For our latest Media Innovation article, we spoke to Niki West, Client Services & Strategy Director at Newsworks who told us how advertisers can use news brands to drive everything from trust and attention through to market share, profit and ROI. Link in comments for more.

With September's back to school feeling in full swing, we helped Welcome to the Jungle give people the sign they need to bite the bullet and search for a new job. The guerrilla-style campaign went live across East London with a digital ad van and flyposting sites.

Over five million dads, brothers and sons have checked their prostate cancer risk using Prostate Cancer UK’s 30-second online Risk Checker since its launch in 2020. Now over a third of men over 45 have been empowered to take their health into their own hands, to learn more about the most common cancer in the UK, and to understand what they can choose to do about it. We’re incredibly proud to have been part of the team supporting this incredible work. Check your risk here: https://lnkd.in/ggvWKHA

"Often, advertisers want to prioritise channels based on their larger user bases or stronger returns. However, audiences rarely engage with just one social platform. Understanding audience mindset is crucial." We sat down with senior account manager, Wendy Chung, to grill her about how we approach paid social for our clients. For Wendy, our strength is in looking at campaigns from the perspective of both the client and their audience so we can create the right moment, message and environment to deliver results. Click the link below to read more from Wendy.

Together with The Telegraph, yesterday we welcomed a host of charity clients to discuss the latest opportunities and challenges in Legacy giving. Understanding what a charity's own legacy is provides them with a useful mechanic to find the areas where they can speak with genuine authority. It's then about engaging people with the right content, tone and targeting to inspire them to contribute to the charity's legacy with their own gift. Thanks to the team at the Telegraph for putting together a fantastic morning!

Two years after the launch of Simply Business' 'Simply the best' brand platform, the campaign's taking to the streets to remind the business owners of London how good business insurance can make them feel. Mixing roadside and underground environments with programmatic and large format sites has maximised both cut-through and reach for the OOH launch. Great working with the team at Simply Business Michael Garvey, Bonny Dellow, Conor Shilling and the teams at Truant, Talon and JCDecaux UK. Plus a special shout out to Simply Business' biggest fan Rolo 🐶

To help brands earn meaningful attention, Tom Firkin, Senior Client Partner at Reddit, Inc. wants advertisers to respect why people use different paid social platforms, understand the distinct behaviours and expectations within each environment and create work that feels genuinely relevant rather than interruptive. In our latest Media Innovation article, Tom explains what a platform-independent approach could look like. Click the link in the comment to read more.

BREAKING: Prostate United reach agreement with MI Media, HERE WE GO! We're officially joining the Prostate United squad this October and now it’s your turn… Fancy joining us and Prostate Cancer UK to help save men's lives? Sign up and join the club that matters more. Sign up today at https://lnkd.in/eEdxCq6v