It’s been 15+ years since a genuinely new ad channel last showed up. OpenAI’s David Dugan and Alexia Nakad talked about what makes conversational AI different, why measurement couldn’t be an afterthought, and how this partnership helps brands drive customer growth and lifetime value. Watch the full chat: https://lnkd.in/dmxSqjDB
About us
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com
- Website
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https://www.appsflyer.com/
External link for AppsFlyer
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- Mobile Apps Marketing, Marketing, iPhone, Android, App Store, iOS, Google Play, Advertising, Mobile Measurement, Attribution Analytics, Deep Linking, and Mobile Marketing
Employees at AppsFlyer
View 2k employees at AppsFlyer
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Updates
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Manual audience rules only go so far. AUTODOC swapped them for AI-driven Predictive Audiences and saw ROAS jump 135% on Meta, 57% on TikTok, with smaller, more precise audiences than before. Find out how they did it: https://lnkd.in/dmA9DiQ2
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Peak demand is real. Remarketing captures it, and deep linking is what connects it all. We analyzed 165M installs and 210M purchases across 8 markets to find out what's actually driving holiday performance. Full breakdown: https://lnkd.in/dS5VVgyx
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What opportunities lie ahead in terms of web-to-app campaigns? What about domestic robots? App Masters' Steve P. Young shared some insights with Bobby Sayers at MAU Vegas.
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What wins a Social & Search video ad and what wins the static version of the same ad are often two completely different things. We dug into 1.2M creative variations across gaming, finance, shopping, travel and more to find the pattern. The State of Creative Optimization 2026 Edition is live: https://lnkd.in/gv3kpmA4
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Uninstall your own app. Seriously. Mackenzie Quinn of Quinn Strategic Consulting makes the case in a conversation with Elissa Brown: the fastest way to see your acquisition and retention gaps is to experience your app as a brand-new user again. Full conversation with Elissa Brown, our eCommerce Industry Lead for North America, and Mackenzie Quinn on Q4/Q5 readiness, acquisition, retention, and measurement: https://lnkd.in/eMnf_HJh
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A billion people ask ChatGPT questions about brands every week. Some of those customers you paid for. Some you earned. Here's how to finally tell which is which: https://lnkd.in/dWJX4nrC Want more on measuring and optimizing ChatGPT Ads? Join our live session with OpenAI tomorrow: https://lnkd.in/dh5abETF
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Quarter's closed, but there's plenty to catch up on. See everything else we've been shipping: https://lnkd.in/d3pVfGAP
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“Every CMO knows that keeping a buyer is cheaper than chasing a new one, yet marketing budgets remain hooked on top-of-funnel User Acquisition.” Gulrez Alam, Affle's CRO for India & Emerging Markets, joined us to unpack why the retention math in Indian commerce no longer adds up, and what it actually takes for brands to shift budget away from pure acquisition. Full interview, plus this month's LatAm finance data and the stories shaping the industry right now, in the latest edition of The Flyer 👇
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Marketing used to be single-player. Not anymore. 🕹 Go deeper on the AI agent workflow → https://lnkd.in/dxQCtaN8
