DPAA

The “Video Everywhere” theme for the global DPAA Summit in NYC was very fitting. We took Barry Frey & the DPAA message to the NYC sky as part of our inaugural city flights. HELI-D is built for tentpole moments: brands launches, activations, experiential support, sporting events & culture festivals creating an instant, unforgettable brand experience. Let us help take your brand to the sky! #lookup #aerialadvertising #DOOH #FlyingDigitalBillboardsByHelicopter Simon Powell Ryan Osbourne Deakin Bell Remarkable Media Group

When AI blurs what’s real and what’s fake, authenticity is THE KPI. Thanks to Joe Mandese and MediaPost for the great conversation on why #RealConnections matter more than ever. 🚀 https://lnkd.in/g8A8-h5R Public screens. Real people. Real accountability. And when perfect measurement doesn’t exist (even Nielsen calls it estimates!), we prove what matters: OUTCOMES. That energy filled the room at last week’s DPAA Global Video Everywhere Summit. Real conversations, real connections, and a real look at what’s next for our industry. #DOOH #OOH #KeepItReal

What a day! New York, you showed up!! 🎉 The 2026 DPAA #VideoEverywhereSummit brought together more than 900 people who are shaping what’s next in advertising. I’m leaving energized by the ideas, the creativity, and the REAL people in this community. DOOH is helping move our industry forward, and today was a terrific reminder of just how much we can do together. To every speaker, sponsor, brand partner, and delegate: thank you for making this Summit so special. And I’m proud that, with OUTFRONT Gives, we’re donating our extra food as part of our Zero Waste effort. Now, I think we’ve all earned a cocktail (cocktail hour sponsored by AdRoll & Taiv). 🥂Already counting down to next year! DPAA#VideoEverywhereSummit #DPAA #DOOH #Community@

Last session of the day, and a fun one to close out! Jochen Koedijk (CMO, Expedia) and David Weinfeld took us inside the changing traveler journey, from that first “I want to go there” moment to planning the trip. Jochen shared a new Expedia feature that lets you send them a reel of a restaurant or destination and use it to help build an itinerary. See a place you love? Now it can be the start of your next trip. AI agents are changing how people discover and choose travel, but the human touch still matters. The inspiration, the dream, the feeling behind choosing a destination ... that’s where great brands and storytelling come in! And as more discovery happens through AI, brands need to make sure their services and information show up where those conversations are happening. They also talked about using DOOH from a performance perspective. The exciting part is using OOH in a much more measurable way. A great conversation to wrap up the day. Thank you, Jochen and David! DPAA #VideoEverywhereSummit #Expedia #TravelMarketing #AI #DOOH

Celebrating the people moving our industry forward! 🏆✨ At this year’s WE.DOOH Awards, hosted by Erin Dana Lichy, Mezcalum Bravo's Real Housewives of New York City, we recognized three outstanding leaders whose work is making a difference across #DOOH Advertising: 🌟 Rising Star Award: Amanda Mack, National Account Director, DOOH & Point-of-Care Media, Innovare Media 🙌 Unsung Hero Award: Gabby Stoller, Chief Revenue Officer, BIG HAPPY 🚀 Vanguard Award: Alice Gogh, Chief Growth Officer, Captivate Congratulations to Amanda, Gabby, and Alice! Thank you for the creativity, leadership, and dedication you bring to our industry. We’re proud to celebrate you and all the people helping move DOOH forward. The innovation is real! #DPAA #DPAASummit #VideoEverywhereSummit #DOOHAwards #OOH DPAA

Screens meet stores. 🛍️📱 A fun, thought-provoking session with Craig Brommers, CMO of American Eagle Outfitters Inc., and David Sable, Vice Chairman of Stagwell, on Gen Z and the pull of real-world experiences. They may be the most digitally connected generation, but teenagers are still teenagers! Friends, moms, and physical stores all have a big say in what they buy. The journey starts online, and young shoppers often arrive knowing exactly what they want. But the in-store experience still matters. So does giving them a reason to hang out, connect, and come back. Craig and David also talked about AI and authenticity. Gen Z is curious about AI, but there’s real tension around what feels authentic. That gives brands a chance to use the technology creatively while remembering that people connect with great stories, humor, and real experiences. And, of course, we heard about the Sydney Sweeney ad from their perspective. Thanks, Craig and David, for a great session. DPAA #VideoEverywhereSummit #RetailMedia #AmericanEagle #Stagwell #BrandStrategy

Politics, markets, and the business of uncertainty. 📉🗳️ We had the pleasure of welcoming Anthony Scaramucci (Former White House Communications Director) to the stage for a candid, fireside chat. From macro-market shifts to the chaotic realities of navigating political cycles with media planning, Anthony gave our audience a totally unfiltered look at what we might see in the midterms, in 2027, and beyond.  He also shared insight into his upcoming book, All the Wrong Moves: How Three Catastrophic Decisions Led to the Rise of Trump.  Appreciate the conversation!  DPAA #VideoEverywhereSummit #Markets #Politics #Leadership #AnthonyScaramucci

When we say our goal is to inform, educate, entertain, and inspire, we mean it! 🎭⭐ Huge thank you to the award-winning cast of The Book of Mormon for stopping by Pier 60 for an exclusive, electrifying live performance.  OOH and Broadway both make people stop in their tracks and listen. What a moment! 🎶 DPAA #VideoEverywhereSummit #TheBookOfMormon #Broadway #MediaAndEntertainment