Webflow

On October 28, we're teaming up with BX Studio, pouring a lineup of Italian natural wines for a small, invite-only group of NYC's tech marketers and VCs. Join us for an intimate tasting in Chinatown, with plenty of time to trade notes on wine, growth and digital experience, brand, and everything in between. Apply to attend: https://wfl.io/4dM2lud

Ten agencies. Ten different tech stacks. One goal: a single, scalable web platform. Virtuology Group moved to Webflow with We-R, a Premium Partner, and kept every agency’s identity intact. The result: → Central site management and stronger governance → More autonomy for marketing teams → Better security and compliance → Custom design for each agency → Subscriptions at roughly half the cost of the old WordPress setups Less patchwork. More control, and more room to create. Read the story on mm.be: FR: https://lnkd.in/eKi682T7 NL: https://lnkd.in/e7mnZff4

Seeing a ChatGPT traffic drop between October 8 and 15? Check your Direct channel before you change your AEO strategy. On October 8, OpenAI removed UTM tags from inline links in ChatGPT answers. Analytics tools that rely on UTMs logged those visits as Direct or Unassigned. OpenAI restored the tags on October 15, and attribution returned. We saw a 56% drop on webflow.com. Across customer sites using Webflow Optimize and Analyze, the average was 47%. The visits happened. They landed in the wrong bucket. Go see what to do with your October reporting: https://wfl.io/4Bg4vwo

Your next visitor might never type a query into a search bar. They’ll ask an answer engine, and the answer engine will decide which pages deserve a citation. That decision starts with how the question gets broken into searches. Understanding it changes how you write and structure your pages. Michael King of iPullRank walks through it with Guy Yalif on The Answer Engine, Oct 21 at 9am PT / 12pm ET. Register to see how AI picks your site: https://wfl.io/4yq17fC

Webflow’s MCP server now connects to Google Gemini, so you can work on your Webflow site without ever leaving the chat. 🔌 A few things you can do from a single conversation: 🧱Build responsive, on-brand pages and reusable components 📚Set up CMS collections and update content in bulk ✨Add motion and interactivity, then fine-tune it on a visual timeline 📈Ask about traffic, top pages, and engagement 🔍Audit SEO, AEO, accessibility, broken links, and performance in one pass 🤖See which pages AI crawlers hit most and how answer engines talk about you Connect Webflow to Google Gemini here: https://wfl.io/4dCZBiL

The software development lifecycle is running backwards. You still start with an idea. But the next step is deployed code. Then you test it, play with it, shape it, and bring intentional design into the experience. That’s what happens when an agent can build from a plain-language description in minutes. It also means letting go of old instincts about what’s hard, because what’s hard today might be a one-shot next time you try. Ben Haefele, our Chief Product Officer, breaks it down at Productcon by Product School. Full video in the comments. https://wfl.io/webflow

Webflow’s MCP server can now read three more things and connect to one more client. Analyze returns website and page-level traffic and engagement data, and Optimize returns your experiments and their results. AEO Analytics returns the pages LLM crawlers request most, plus your tracked prompts and how answer engines responded. Gemini can now connect to the server, the same one Claude, ChatGPT, and Codex use. Agents work within your existing Webflow permissions and roles. Setup and the full tool list are in the docs. The blog post has the walkthrough for each.  https://wfl.io/3WsJPkx

Zapier gave its marketers three weeks to learn to build with AI and then ran a buildathon. It’s one of the ways marketing leaders are reshaping their teams around agents. Here are three Webflow Conf sessions on how they’re doing it, so you decide what agents take on and what stays with your people: → Webflow’s chief product officer and Anthropic’s applied AI lead on measuring results instead of AI adoption, why leaderboards that reward AI usage backfire, and why a person should own every piece of work an agent helps make → Dave Steer with marketing leaders from Zapier, Zoom and LinkedIn on how they changed their teams, including why LinkedIn cut back its AI content → A panel on what to give agents and what people keep, with Dave Steer, Orca Security and Vimeo’s former CMO Check out the series: https://wfl.io/4hOpG0Q

We’re heading to Brooklyn for Demandbase GO NYC on October 20 📍 Spend the day with the GTM leaders shaping what’s next in B2B, and leave with a few ideas your team can use right away. When you need a refuel, find the Webflow beverage cart. See you there! 👉 Register: https://wfl.io/4hN0844 #DemandbaseGO #GONYC2026 #GTM #B2BMarketing