ESG Vocabulary Rethink Fuels Debate in Sustainable Finance

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When Potential Energy asked consumers what ESG stands for, one guessed "eggs, sausages, grits." Barely anyone across 15,000 respondents got it right. That gap is fuelling a rethink of sustainable finance's vocabulary. Potential Energy Coalition's Will Howard found "responsible business" tests best, precisely because its vagueness lets people project their own values onto it, while former Morningstar research head Hortense Bioy, CFA defends ESG as "a powerful framework." Sjunde AP-fonden, AP7's Johan Florén takes a different view: "we used to talk about the triple bottom line... then ESG... that's no longer the hot three letter word it once was." Read more: https://okt.to/0Sm7DM #ESG #SustainableFinance #Communications #ResponsibleInvestment

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It's a very important debate to have. In Europe, it seems to me that the ESG vocab is being replaced by "sustainability", which is a welcome change to the acronym that is still causing so much confusion. Let's call a cat, a cat.

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