Potential Energy Coalition

Thrilled to be asked to participate and speak at the Clean Energy Leadership Summit by Women of Renewable Industries and Sustainability in Charlottesville, Virginia.

Many of today's dominant climate narratives are too narrow and too easy to portray as expensive, disruptive, or disconnected from everyday life. As a result, they shrink support for climate progress instead of expanding it. Our CEO Eric Asche be speaking at Mountain Towns 2030 Summit in Sun Valley on October 14 on how leaders can engage new audiences in their community who have latent demand for climate solutions but may not traditionally identify with the climate movement by showing how climate solutions can address the issues people are already concerned about: https://lnkd.in/esKP2sSp

When Potential Energy asked consumers what ESG stands for, one guessed "eggs, sausages, grits." Barely anyone across 15,000 respondents got it right. That gap is fuelling a rethink of sustainable finance's vocabulary. Potential Energy Coalition's Will Howard found "responsible business" tests best, precisely because its vagueness lets people project their own values onto it, while former Morningstar research head Hortense Bioy, CFA defends ESG as "a powerful framework." Sjunde AP-fonden, AP7's Johan Florén takes a different view: "we used to talk about the triple bottom line... then ESG... that's no longer the hot three letter word it once was." Read more: https://okt.to/0Sm7DM #ESG #SustainableFinance #Communications #ResponsibleInvestment

Last week, our team attended and spoke at various #ClimateWeekNYC events on how we can drive support for climate solutions through messages and storytelling that better meet people where they are. Here are some of the highlights: ⭐ Our CEO Eric Asche and Global Head of Marketing and Brands Nicole Dorrler spoke at Climate Film Festival to explore how to better reach skeptical and unengaged audiences on climate change through unscripted storytelling and stories about the insurance crisis. Thank you Cyle Zezo, Dior Rodriguez, and Jason Tartick, MBA for joining this panel! ⭐ Nicole Dorrler spoke at The YEARS Project Climate Storytelling: A Masterclass event with ✨ Anna Jane Joyner at Good Energy on best practices for effective storytelling. ⭐ Our Executive Director Elan S. spoke at Crux Alliance’s “From Evidence to Impact: Communicating the Case for Smart Policy” to discuss how to turn technical research into powerful messaging. He also spoke at Climate Mayors on why mayors should feel empowered to talk about climate change and what messages are most impactful. ⭐ Eric Asche joined The Associated Press and AP Fund for Journalism’s “How we talk about climate change” panel, moderated by Peter Prengaman, to discuss how to get people interested in how to address climate change. You can watch the recording here: https://lnkd.in/gYDUgGYJ

We’re live with The Associated Press and AP Fund for Journalism for their Climate Week panel series!  Today, 9/24 from 9:00-9:45 am EST our CEO Eric Asche is speaking on the “How we talk about climate change” panel with Anthony Leiserowitz, Jonathan Foley, Bernadette Woods Placky, and moderator Peter Prengaman.  Watch the livestream here:  https://lnkd.in/g_AQzArw

As we gather this week for Climate Week NYC to discuss how to push forward climate progress, I want to remind leaders and advocates that they should feel empowered to talk about climate change and its solutions. I shared with Fiona Harvey at The Guardian Potential Energy Coalition’s new research, which clearly demonstrates that it's not WHETHER you talk about climate change, it's HOW. People expect leaders to speak up and take action: https://lnkd.in/geAiBYPt You can read Potential Energy Coalition’s research on global demand for climate solutions and the best narratives for driving demand for action here: https://lnkd.in/ge6vAZ_y

How do you talk about climate change in a way that engages people who've tuned it out? How do you frame something technical and complex in a way that drives action? Those are the questions we're tackling at Climate Week NYC next week. Here's where to find us: Monday, 9/21 at 10 am EST: Our CEO Eric Asche and Global Head of Marketing and Brands Nicole Dorrler will be speaking at Climate Film Festival’s Narrative Change Summit on the “Reaching Unexpected Audiences Through Unscripted Reality” panel to explore how to better reach skeptical and unengaged audiences on climate change through unscripted storytelling. Register here: https://luma.com/mkx3ww05   Tuesday, 9/22 at 1 pm EST: Our Executive Director Elan S. will be speaking at Crux Alliance’s “From Evidence to Impact: Communicating the Case for Smart Policy” to discuss how to turn technical research into powerful messaging, tools, and products that policymakers, media, and the public can actually use. RSVP here: https://lnkd.in/d5E72UTF  Thursday, 9/24 at 9 am EST: Eric Asche will be speaking on The Associated Press and AP Fund for Journalism’s “How we talk about climate change” panel, moderated by Peter Prengaman, on how to get people interested in how to address climate change. Register here or catch the livestream on AP’s YouTube channel: https://lnkd.in/eqC9pXmv

This is the summer the consequences of climate change have truly hit home for many people. Yet American leaders are dangerously quiet about climate change.  I discuss in my Reuters article why leaders should feel empowered to talk about the consequences we’re all feeling, with plans to start fixing them: https://lnkd.in/ewdcKAmY    As we approach New York Climate Week, here are some tips for how leaders and climate communicators can talk about climate change in a way that connects instead of polarizes:  - Focus heavily on the human and material consequences of climate change: for the people I love, for my health, for my wallet.  - Make the cause concrete: “pollution” reminds people climate change is a problem we can solve. - Make the cure exciting: Instead of focusing solely on the things we’re banning and blocking, spend time on what we’re building toward. MORE energy to affordably, securely meet rising demand. For more guidance, check out Potential Energy Coalition’s latest global research on the most effective messages: https://lnkd.in/ge6vAZ_y