Mobile Operators Compete for Subscribers with eSIMs

Our report on Retail Roaming breaks down the different business models in the market; assessing their future viability, and how MNOs and MVNOs can optimise their use of each business model. These include: 📡 Pay As You Go (PAYG) 📡 Roaming Bundles 📡 Free Mobile Roaming 📡 Daily, Flat Fee Roaming To understand all about these models and the increasingly competitive retail roaming market, download a free whitepaper 👉 https://lnkd.in/eVWy7W67

Retail distribution meets telecom Lidl Connect’s Irish launch is more than another low-cost MVNO entering an already competitive market. The €8.99 introductory plan combines unlimited domestic 5G, 50GB of EU and UK roaming data, international minutes and support for both physical SIM and eSIM. But the more important market signal sits behind the tariff. The service brings together three layers: Lidl Ireland— brand, retail reach, Lidl Plus and customer distribution 1GLOBAL — mobile service enablement eir Ireland — underlying Irish network access This is increasingly how embedded connectivity is taking shape: telecom capabilities become infrastructure while an established consumer brand controls the customer relationship. For operators and connectivity enablers, the opportunity is significant. So is the strategic question. As more retailers, fintechs, airlines and digital platforms add connectivity, competition may increasingly be about who owns distribution, rather than who owns the radio network. Ireland will now provide a useful real-world test of that model. More on https://lnkd.in/eRX2e9-2 #EmbeddedConnectivity #Telecom #MVNO #1GLOBAL #eSIM

🚀 Lidl Connect has officially launched in Ireland, with 1GLOBAL powering the mobile service. Great milestone 🌍📱 #1GLOBAL #LidlConnect #eSIM #MVNO

A great win for Pricer France in a highly competitive situation against the usual suspects. Pricer was selected for its competitive commercial offer, the commitment of its project team, and the operational value demonstrated in real-world retail use cases. With accessories accounting for the majority of the products in Orange’s stores, one of the main advantages is Pricers dynamic capabilities to simplify store floor operations, enabling store employees to instantly locate specific accessory products. Well done to all the Pricer France team!

📢 Orange selects Pricer to digitalize its entire store network across France. We are thrilled to announce that Orange, France’s leading telecommunications operator, has selected Pricer to digitalize its entire #retail footprint. After extensive trials across multiple locations, Pricer is rolling out our turnkey Electronic Shelf Label (ESL) solution and Pricer Plaza cloud platform across 561 stores to simplify store floor operations and elevate the customer experience. "Beyond the technological quality of its solution, Pricer demonstrated a strong operational commitment, with responsive and involved teams alongside our employees to ensure seamless integration. Thanks to this technology, and the dynamic and real-time promotion of our offers and products, Orange contributes to a truly optimal customer and advisor experience." — FABRICE Barneoud, Direction Commercial Grand Public at Orange. "This rollout underlines the value of our solution beyond traditional retail environments. With a competitive and high-performing offer, we are helping store teams work smarter and deliver better customer experiences." — Vincent Raulin, Sales Director France, at Pricer Read the full press release in the first comment below. 👇 #StoreOperation #Telecom #ESL #ShopperExperience

Your guest Wi-Fi is louder than your tills. On a busy Saturday evening, shoppers' phones can fill a store's link while billing and UPI payments fight for what's left. The fix is usually a cap on guest Wi-Fi during the rush, not a bigger link. MetricSplit shows exactly how much of each store's link guest Wi-Fi uses, store by store. Know your network. 🔗 https://lnkd.in/gJ-GtewU #Retail #RetailTech #India #GuestWiFi #UPI #WAN #SDWAN #StoreOperations #CIO #ITLeadership

In Svenskt Kvalitetsindex's annual satisfaction survey for mobile, the consumer satisfaction is overall stable, but beneath that average, there are dramatic changes from 2025. Comviq has clearly suffered, having lost 8,5 points from last year. The Tele2 main brand improved 3,6 points, though, which perhaps comforts Tele2 as a company a bit. (Tele2 also improved the most on the business side; not shown in the graph). The biggest gain is with 3 Sverige that climbed 4,0 points - to a level just below Telia Sweden (who fell -0,9 points). The biggest loss among the main brands was with Telenor Sweden that lost 3,1 points. Telenor's flanker brand Vimla also lost (-5,2 points) which means that Telia's Fello now is the brand with the highest satisfaction among consumer customers. Telia's first flanker brand, Halebop, was discontinued in 2026. https://lnkd.in/dTBXGGhJ

Majestic Wine’s first digital loyalty scheme brings together rewards, a digital loyalty card and local stock checks - another example of how phones are connecting the digital and physical shopping experience. For retailers, this raises a practical question: can customers access those features when they’re inside the store? Checking availability, exploring offers and signing up for rewards should feel easy. Poor mobile signal can add friction at the very moment customers want to engage. At Pan RF, we help retailers improve indoor mobile coverage across all network operators, supporting a smoother experience from the shop floor to checkout. Read the Majestic announcement: https://lnkd.in/eeXZei73 #RetailTechnology #CustomerLoyalty #MobileConnectivity #PANRF

We're live at Capacity Europe 2026! 🌍 Bouygues Telecom Wholesale is expanding its portfolio of Mplify-compatible APIs to make it easier for international operator customers to access and buy our connectivity services. As part of this expansion, we're pleased to announce our partnership with Connectbase Bouygues Telecom Wholesale is now live on Connectbase’s The Connected World platform, using Mplify-standard APIs (formerly MEF) to automate service availability checks, pricing requests and access to product information. For our international operator customers, this means a smooth and consistent customer experience, with faster technical integration for each new customer adopting Mplify LSO APIs. This milestone supports our international growth and strengthens our ability to serve operator customers across borders. 👉 Read the full announcement on our corporate website: https://lnkd.in/eXeZM8He Our team is at Capacity Europe for three days of meetings and discussions. We look forward to connecting with our international operator customers to explore new business opportunities. Are you in London for Capacity Europe? 📍 Come visit us at stand 103 – Arora Ballroom! Whether it's to discuss this announcement, a specific project, a technical question, or simply to say hello to the team. #CapacityEurope2026 #BouyguesTelecom #Wholesale #Telecom #Connectivity #Networking #KeepingTheWorldConnected #BouyguesTelecomWholesale Harold Alexanian Christophe T. Louis Peraudeau El Kébira Oriyane

When communications fail, business stops. For retail branches, kiosks and pop-up locations, connectivity is a non-negotiable to keep transactions processing and ensure a positive customer experience. Panorama Antennas' failover solutions help businesses stay connected with reliable primary or backup connectivity, whether you're running a small stall or a large retail store. Find out more: https://lnkd.in/eyfkwjEg #PanoramaAntennas #BusinessConnectivity