Building Offshore Wind Support Through Understanding and Trust

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Building offshore wind isn’t just about infrastructure. It’s about building understanding, trust and support. To build understanding, you have to understand the people your comms are talking to. Which is why our recent campaign in Rio Grande do Norte with Ocean Energy Pathway started with on-the-ground research, and featured the local people we met along the way. It worked, increasing support for offshore wind developments by 15 percentage points. Our MD, Jake Dubbins, recently shared the thinking and approach behind the campaign with a group of subnational governments in New York, unpacking how key learnings on how research-led, locally rooted communications can help tackle misinformation and build support for the energy transition. #NYCW

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