The Future of Media

The Future of Video returns on 9 December at Kings Place, London, alongside The Future of TV Advertising Global, showcasing the innovations reshaping how video is created, distributed and monetised. Request your invite now.

Our Challenger Stage Advisory Board series continues, as members share their view on where media is heading and what they're looking forward to at The Future of Media London. Next up is Fidelma Fox, client lead at Piqniq | B Corp™, who sees founder-led brands as a major source of future growth, scaling quickly, owning their categories and challenging long-established legacy brands. Watch the full video to hear more from Fidelma. The Challenger Stage, created in partnership with Alliance of Media Independents (AMI), makes its debut on 4th November. Register for your tickets now: https://shorturl.at/fSruo

Where is media heading, and what makes the Challenger Stage worth getting excited about? James Hewitt, managing director at MI Media, is the next member of our Advisory Board to share his take. For Jamie, growth will come from emerging brands and businesses rather than just the established blue chips, and he sees the Challenger Stage as the perfect space to bring new brands, agencies and clients together to tackle real challenges. Watch the full video to hear more from Jamie. The Challenger Stage, created in partnership with Alliance of Media Independents (AMI), makes its debut on 4th November at The Future of Media London. Register for your tickets now: https://shorturl.at/fSruo

Ahead of the Challenger Stage at The Future of Media London, we caught up with members of our Advisory Board to ask where they see media heading in the next few years, and what they're most looking forward to on the day. First up is Caroline Ayling (m. Hazell) 👩💻, marketing director at JAA Media, who believes the biggest growth opportunities lie with underdog brands that have long been underestimated, and with the family businesses that power the UK economy. Watch the full video to hear more from Caroline. The Challenger Stage, created in partnership with the Alliance of Media Independents (AMI), makes its debut on 4th November. Register for your tickets now: https://shorturl.at/fSruo

Rachel Forde, co-founder of TheZoo.London | The Business of Talent, will be joining us at The Future of Media London. With more than 25 years in advertising, Rachel is best known for her transformation of UM (OM), where she led the agency to become RECMA's fastest growing agency in the UK between 2018 and 2021. She steered the business through the Covid-19 pandemic, reshaping it through award-winning product, talent restructuring, operational automation and a people-first culture. Her approach is simple but rare: deliver commercial growth while keeping clients and teams happy. Make sure you secure your ticket and don't miss the chance to hear her speak: https://shorturl.at/j4zfS

What happens to advertising when audiences can simply walk away? That's the question Charlie Ebdy, chief strategy officer at Omnicom Media UK, will tackle at The Future of Media London in his session, Welcome to the Jungle: Effective Communications in a World Without Captivity. For two decades, marketing was a straightforward contest won by whoever had the best and biggest TV presence. Some are now trying to rebuild that hierarchy around new channels, but Charlie argues the real challenge lies elsewhere. Effectiveness today isn't about finding audiences, it's about knowing what to do when they're no longer held in place. He'll reveal why captivity was always the quiet force behind advertising's success, and share fresh insight into how brands can win attention in an era of distracted, disordered media consumption. Find out how to thrive in the jungle: https://shorturl.at/j4zfS

This doesn't happen often... Join us for a rare opportunity to hear global and regional CEOs from the world's biggest media agency holding groups together on one stage. They'll share how their priorities are evolving and what a modern holdco looks like when it works well for clients, talent and media owners alike. Join us at The Future of Media London to hear from: Dan Clays, CEO EMEA, Omnicom Media Annette Male, CEO Northern Europe, dentsu Michael Karg, PhD, CEO EMEA, WPP Media Peter Mears, global CEO, Havas Media Network Today's holding companies look very different from the groups of a decade ago. Scale, connected data and automation now sit at the centre of how they serve brands, opening up the potential for better outcomes for clients. The CEOs will discuss where holdco scale is driving innovation, how to cultivate world-class strategy and buying within connected ecosystems, and what still needs to change for the model to deliver for the future of media. Register for The Future of Media London: https://lnkd.in/e2kudb7S

The first sessions of the agenda for The Future of Media London agenda is officially live. This year's theme, Media Means Business, celebrates media as an effective, growing business that builds brands, shifts behaviour and creates value, while remaining a people business at its heart. From the craft of media planning and proving brand value, to the future of the agency, the battle for performance budgets and the rise of creator empires, the programme is packed with the conversations shaping our industry. Explore the full agenda now: https://lnkd.in/e2H7jgYx

At The Future of Media London, in partnership with ImNotOK, we're continuing to shine a light on the people showing up for others in our industry when it matters most. Isobel Francesca Blaikie, planning director at WPP Media UK, is a companion with imnotok. She was inspired to volunteer after experiencing a period of workplace burnout a few years ago, reflecting: "Had I been listened to more and had a better support network around me, I could have avoided that." That's exactly why this work matters, speaking openly about mental health doesn't just help the person speaking, it helps build workplaces where others feel able to speak up too. Find out more or get in touch at hello@imnotok.uk and their website: https://www.imnotok.uk/

Richard Broughton, co-founder of Ampere Analysis, is taking the stage at The Future of Media London to explore how media buyers can navigate an increasingly fragmented attention economy. With consumer attention now split across streaming, social, traditional media and beyond, advertisers face growing challenges in deciding where and how to invest. Richard will look at the rise of ad-supported streaming and creator content, the new partnerships forming as platforms compete and collaborate for audiences, and the key questions agencies will need to answer to deliver better outcomes for their clients. It's going to be good - book your place today: https://shorturl.at/j4zfS