The Future of TV Advertising

The Future of Video is back. On 9 December, The Future of Video returns to Kings Place, London, alongside The Future of TV Advertising Global. This invitation-only afternoon brings together senior decision-makers from across the industry, including media owners, platforms, brands, agencies, creators and technology innovators, to explore how video is being created, distributed, bought and measured. Across ten curated showcases, the video reimagined programme will look at where audiences are going, how publishers, creators and emerging platforms are opening up new opportunities, and how innovation is delivering measurable commercial growth. Three questions will run through the afternoon. Where is attention moving? How can advertisers make smarter investments? And how do we prove that video delivers? In a world where everyone is becoming a video business, the opportunities have never been greater. Attendance is by invitation only. Request your invitation here: https://lnkd.in/e3u2yKPA

CANAL+ is expanding the content it makes available in front of the paywall on the CANAL+ App, with Sport+, an ad-supported premium sports service. Non-subscribers can access live football, motor racing, sports news, interviews and more, along with a new social-style short video experience on mobile. At The Future of TV Advertising Global, Emmanuelle GODARD of CANAL+ BRAND SOLUTIONS will discuss Sport+, the ad-supported sports service that goes in front of the paywall on the CANAL+ App. Hear about the potential for new users and advertising opportunities. Register today and don't miss out: https://shorturl.at/lmaJw

Eleni Marouli, head of market developments at Ofcom, is speaking at The Future of TV Advertising Global.   Eleni oversees the TV and radio data collection and industry analysis that serves as the evidence base for Ofcom’s policy decisions.   A thought leader in the media and advertising industry, she has frequently been quoted in key publications like The Times, The Guardian, Le Monde and BBC News, and has appeared on business shows for Bloomberg, CNBC, Sky News and the BBC to discuss key market developments in traditional and emerging media. Before joining Ofcom, she managed the advertising intelligence team at IHS Markit (formerly Screen Digest).   Book your space now: https://lnkd.in/e7NfAwPz

Jon Block is taking stage at The Future of TV Advertising Global.   As founder & CEO of Syllepsis, an AI innovation and knowledge engineering firm, Jon helps organisations structure their institutional knowledge, from their expertise to their evidence, into a form AI can read, reason over and act on. His view is that the same AI models are available to everyone, so what matters now is the knowledge they can draw on.   With over 25 years’ experience as a product leader and technologist across broadcasters, ad-tech companies and startups, Jon was previously Chief Product Officer at VIOOH, where he spearheaded a real-time advertising platform that generated £100M+ in programmatic revenue.   Book your space now: https://shorturl.at/8KMrA

We're delighted to welcome Caroline Davey to the stage at The Future of TV Advertising Global. As chief executive officer at Barb Audiences, Caroline is a highly motivated leader who thrives on driving impact across an organisation, whether that's developing a new product, simplifying ways of working, or shaping a new organisational design. Caroline brings a strong ability to evaluate a situation, identify what's needed, and ensure it's successfully delivered, breaking down the big picture into actionable steps, communicating the vision, and holding teams accountable for results. Book your space now via the link in comments.

How do you build a streaming platform around the viewer, and make it pay off at scale? At The Future of TV Advertising Canada, Tubi CMO Nicole Parlapiano joins Justin Lebbon of Adwanted Events for a conversation on how Tubi has created a premium AVOD experience. The platform brings cord-cutters, digital natives and passionate fandom communities together in a brand-safe, big-screen environment. Nicole will unpack Tubi's "niche as core" philosophy, how hyper-personalised content discovery is changing the way viewers find and fall in love with content, and what's next for ad product innovation and creator-driven programming. There's still time to join us at The Future of TV Advertising Canada next week. Book your place now via the link in the comments.

Live is evolving, and so is the opportunity. As viewers spend more time with live streaming across sports, news and major events, the ways they engage are changing too. Don't miss this masterclass with Magnite at The Future of TV Advertising Canada, an exclusive look at new proprietary research on live viewing behaviours, followed by a fireside chat with CBC on how they're creating more value across live content and adapting to shifting viewer habits. Register now for your chance to join this masterclass, link in comments.

One week to go until one of the most anticipated events in the industry calendar. The Future of TV Advertising Canada lands on 29th September at The Carlu, Toronto, and the biggest question in the room will be: how do we keep media independence alive in the Total Video era? Budget, jobs and storytelling rooted in Canada, alongside the best of global TV and streaming. Hear from senior leaders across the industry as they unpack brand building in a performance-driven market, unified linear and streaming measurement, and what's next for Canada's TV distribution landscape. Seats are limited, register now to be in the room: https://shorturl.at/GRDqj Justin Lebbon

Last year, Canada's broadcasters made a promise: meaningful collaboration to make TV buying easier. At The Future of TV Advertising Canada, this panel session is revealing what that promise has become - a proof-of-concept for a collective self-serve buying platform giving access to cross-broadcaster CTV audiences. Joining the conversation are Chimi Beaumont (née Nwagbara) - WPP Media, Christopher M. - Corus Entertainment, Hisham Ghostine - MBA, GCB.D - CBC/Radio-Canada, Jerome Leys - QUEBECOR EXPERTISE | MEDIA and Matt McGowan - Bell Media, bringing perspectives from across the country's biggest broadcasters into one room. The event is just over a week away. Don't miss it, register for your ticket now, via the link in comments. Justin Lebbon

Gerry D'Angelo is speaking at The Future of TV Advertising Global. As advisor and former VP, global media at Procter & Gamble, Gerry is a global media and marketing leader with a strong track record of driving growth, innovation and operational excellence. At P&G, one of the world's largest advertisers, he oversaw media investment strategy, partnerships and digital transformation, managing global agency relationships and building joint value creation partnerships with Google, Meta, Amazon and TikTok. He has also held senior media leadership roles at Mondelēz International, Samsung, Sky and Starcom, and has chaired the World Federation of Advertisers' Media Forum as well as co-founding the Global Alliance for Responsible Media. Book your space now via the link in the comments and hear from Gerry D'Angelo.