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The first two series unveiled at MIPCOM Cannes include romantic revenge thriller Player, starring creator Hannah Stocking, and genre series The Knock, starring creator Adam RoseTikTok and MADE BY US STUDIOS, a first-of-its-kind, Hollywood-grade studio designed for the creator economy and powered by creator management company MADE BY ALL, today announced a strategic partnership to co-produce a slate of premium, creator-led vertical micro-series for TikTok and PineDrama.Earlier this year, TikTok announced a landmark partnership with HOORAE, an Issa Rae company, to bring the micro-series Screen Time exclusively to TikTok and PineDrama. Since its April launch, Screen Time has amassed nearly 580 million views globally - becoming the top-performing show ever on TikTok and PineDrama, demonstrating growing demand for premium, story-driven content built for the For You feed.“Micro-series are pioneering a new language of storytelling,” said Dawn Yang, Global Head of Entertainment & Micro-Series, TikTok. “We’re thrilled to partner with MADE BY US on a slate that puts creators at the center, alongside established producers and industry talent, to tell stories designed for the feed from the start. This is an exciting step forward in our continued investment in the next generation of premium vertical storytelling on TikTok and PineDrama.”“Creators have already transformed how audiences discover talent, culture and entertainment. Vertical series are the next evolution of that relationship,” said Tanya Cohen, Co-CEO of MADE BY US STUDIOS. “The opportunity isn’t to make smaller versions of television—it’s to build an entirely new premium storytelling language around the way audiences actually consume entertainment today. TikTok understands that behavior at a global scale, and together we have the opportunity to build franchises with creators who arrive with audience, community and cultural relevance already built in.”“For over a decade, I’ve represented creators with the ambitions to develop premium IP and build careers in Hollywood,” said Leanne Perice, Co-CEO of Made By Us Studios. “Now, as a studio, we get to help bring those ambitions to life, working with them from the first idea through production. This partnership with TikTok opens an exciting new path for creators to develop scripted stories, take on leading roles and help shape the projects they’re part of.”At MIPCOM Cannes 2026, TikTok and MADE BY US unveiled details for the first two projects under the partnership: Player - a romantic revenge thriller produced by Jonas Barnes, starring global creator and actress Hannah Stocking (@hannahstocking, 29.7M followers), written by Arun Blair-Mangat and Chela Reyna, with co-story by Stocking, who also serves as an executive producer, and directed by Louiza Zouzias; and The Knock - a new genre micro-series created and directed by R.H. Stavis, executive produced by Spooky Pictures (Paranormal Activity, Weapons, The Ring) in collaboration with Moby's Little Walnut Productions. The series stars actor, filmmaker and global digital comedy sensation Adam Rose (@realadamrose, 7M followers), opposite Zaria Simone (Pretty Little Liars: Original Sin). Moby also composed the series’ music. @madebyusstudios 11 years later, it’s time to tell her story. Inspired by true events. PLAYER. November 19. Exclusively on @TikTok & @PineDrama. Starring @Hannah Stocking @charliemanynames Written by @arunblair @chelamreyna Directed by @Louiza Zouzias ♬ original sound - MADE BY US ...

Halloween season is upon us, and TikTok creators are spotlighting the best destinations to visit during this time of year. According to new data from TikTok's 2026 Economic Impact Report, one in three TikTok users have made travel plans as a result of watching a TikTok video, with almost two in three noting they've used TikTok to help plan travel or local activities over the past year. From visiting locations pulled from the screens of #FilmTok and pages of #BookTok favorites to exploring the most haunted spots in the country, there's a fall getaway on TikTok for everyone.We’re excited to spotlight creators sharing their top Halloween travel destinations. @baker.reads (Lancaster, OH)🎃 Destination: Hocking Hills State Park in Logan, OH (real world setting of Morsel by Carter Keane)✨ What makes it special: Fall hiking weather is unbeatable here, and the changing leaves turn the landscape into a picture-perfect, mosaic-colored backdrop. Southern and Central Ohio features some of the most stunning state parks and nature preserves I've ever been to, and so I was thrilled to see the book, Morsel by Carter Keane, take place in the area.👻 Top Attractions: The Brimstone Haunt is always a fun time, featuring a haunted hayride, horror-themed tours, and actors whose job is to terrify you.💡 TikTok Tips: I also like to use TikTok Go, which is a way that you can book hotels directly in the App.@cvnela (Los Angeles, CA)🎃 Destination: Newport, OR (filming location for The Ring)✨ What makes it special: Yaquina Head Lighthouse – the cold, moody atmosphere makes you feel like you're inside the film.👻 Top Attractions: Visiting other filming spots from The Ring (like the "cliffside tree") scattered around Washington.💡 TikTok Tips: Use Search to find specific recommendations.@geodesaurus (Sauk City, WI)🎃 Destination: Keweenaw Peninsula on Lake Superior, MI✨ What makes it special: Stunning fall colors, stormy weather, and a tragic maritime history give the Peninsula a mix of natural beauty and real danger. This is the go-to spot for peak "spooky lake season.”👻 Top attractions: The Great Lakes Shipwreck Museum at Whitefish Point (including stories of the Edmund Fitzgerald), and a Keweenaw road trip through small towns, waterfalls, and shoreline hikes with plenty of overlook stops💡 TikTok Tips: Use TikTok and Local Feed to find unusual attractions, local restaurants, seasonal events, and off-the-beaten-path stops@jocwatchlist (Charlotte, NC)🎃 Destination: New Orleans, LA, the home of American Horror Story: Coven.✨ What makes it special: The season drew on real people and history, layering right into New Orleans' already-spooky ghost lore, architecture, and supernatural traditions.👻 Top attractions: Buckner Mansion, LaLaurie Mansion, French Quarter ghost tours, and local voodoo shops. Even more, New Orleans has some of the best food around — you'll eat well anywhere you go!💡 TikTok Tips: I use Collections to organize my saved videos@vinopapi23 (New York, NY)🎃 Destination: Gloucester, MA (filming location of Widows Bay)✨ What makes it special: Widows Bay is my new favorite show and there are so many Halloween events here.👻 Top attractions: Beyond the annual Halloween Party and Haunted Harbor Walk, visit Widows Bay filming locations, such as Lane's Cove and Cape Ann.💡 TikTok Tips: Always use Local Feed when traveling!@wilkesfamilyhalloween (Bensenville, Illinois)🎃 Destination: The Wilkes Family Halloween walk-through display in the town square of Bensenville, IL (just outside Chicago)✨ What makes it special: Movie-themed scare zones, live actors on Friday/Saturday nights, a DJ, cosplayer performances, food trucks, and neighboring restaurants/bars all running Halloween specials from late September through Halloween night. Plus, it’s 100% free!👻 Top attractions: Beyond our display, Chicago Haunt Builders' annual interactive map, "The List," makes it easy to plan a night hitting the suburbs' best home haunts.💡 TikTok Tips: If you’re unable to join us in Illinois, catch a TikTok LIVE of our display and it can be experienced from anywhere.From Your For You Feed to Your Weekend: Halloween Experiences on TikTok GOFrom haunted-house clips to small-town ghost tours, spooky season is all over For You feeds right now. And with TikTok GO — powered by partners like GetYourGuide — the experiences the community is watching are ones they can actually book, turning that "I want to go there" moment into a real-world weekend. Here are a few of the leading Halloween and fall getaways from GetYourGuide, bookable right in TikTok GO. Just search “Halloween things to do” on TikTok to find local tours and events, then tap the green tag on any post to book directly in the app.Halloween Horror NightsUniversal Studios Hollywood: Halloween Horror NightsUniversal Orlando Resort: Halloween Horror NightsHowl-O-ScreamBusch Gardens Tampa Bay: Howl-O-Scream Park AdmissionSpellbinding Seasonal PicksSalem, MA: The Official Hocus Pocus Movie Walking Tour...

People come to TikTok to watch their favorite creators, discover fresh ideas and connect with their communities. We've built a full-funnel platform that enables brands to show up in those moments. At Advertising Week New York 2026, we're unveiling agentic solutions across every stage of the customer journey and expanding creative potential both on-and-off the platform.The opportunity is significant: PF Global's TikTok's Economic Impact Report published last week found that economic activity on TikTok helped generate $81 billion in GDP for US businesses [1], with 54 million Americans purchasing a product after watching a TikTok video [2]. When content is culturally relevant, audiences connect, explore, and take action – turning attention into scalable business growth, increasingly powered by AI. That momentum is reflected in the latest findings from Kantar's Media Reactions 2026 report, which ranked TikTok as the #1 platform where marketers plan to increase ad spend in 2027 [3], with 84% of marketers placing advertising on TikTok [4]."AI is transforming how advertiser content is created and scaled," says David Kaufman, Global Head of Monetization Product Partnerships at TikTok. "With our suite of solutions, we bringing together AI, automation, and creativity to help advertisers improve performance while reducing effort. We are enabling advertisers to create work that feels relevant, move at the speed of culture, and drive meaningful business impact."Turning Discovery into ActionTikTok is where discovery starts. It takes people from their first scroll to a spark of curiosity to an active search for a product or inspiration. Now more than ever, discovery drives action.TikTok is building new Agentic Commerce shopping experiences that support easy product discovery and frictionless transactions on the platform, starting with Buy Direct and Shopping Assistant. To help fuel these experiences, we are building with trusted commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, Stripe, and more.Buy Direct is a seamless in-app checkout solution that allows users to make purchases directly from a brand, without leaving TikTok. The solution simplifies the purchase journey, allowing users to make purchases directly from the For You feed with just one click.Shopping Assistant is a conversational AI agent that guides users through their shopping journey. It understands context, remembers user needs, and finds the right products just for them, faster. Built into several TikTok touchpoints, Shopping Assistant provides realtime AI-powered shopping guidance like product details, shipping, sizing, availability and purchasing all within one conversation.We are also introducing Agentic Leads, an AI Agent for lead generation that, via AI-guided conversations, enables businesses to capture, qualify and convert high-intent, actionable consumer prospects. The solution will be available across multiple surfaces including Lead Agent in TikTok Direct Message and Lead Agent in lead form on advertiser-owned websites.Extending Campaign ReachTikTok gives brands new ways to connect with audiences through storytelling, creators and culture, driving performance beyond the core TikTok experience. We are excited to introduce TikTok Ad Network (TTAN) to US advertisers, enabling them to seamlessly extend their campaigns beyond TikTok and reach audiences across a premium network of nearly 400,000 apps worldwide. Fully integrated into TikTok Ads Manager, TTAN has built-in brand safety and placement controls to help brands safely extend campaigns, connect with the right audiences and drive measurable business outcomes.Building with Industry Leading PartnersWe are building tools alongside our partners so brands can plan, build, and execute their TikTok advertising campaigns in the workflow of their choice. TikTok for Business Model Context Protocol (MCP), built on the open Model Context Protocol, allows developers to build AI agents and tools directly on top of TikTok Ads ecosystem to plan, launch, and manage advertising workflows with fewer manual steps. Since launch, the TikTok for Business MCP has seen over 200% increase in advertisers using our MCP for campaign activation and management [5]. We are excited to announce that the TikTok for Business MCP is now available as a connector across several AI platforms and registries, including Claude, Kimi, Manus, Perplexity, Replit, Snowflake, Tencent WorkBuddy, and the IAB Tech Lab Agent Registry."The TikTok MCP is indispensable to our AI-powered campaign workflows including how we build campaigns, upload creative, and analyze performance. TikTok is a leader in helping brands leverage AI to grow," states George Velonias, Head of Growth Marketing, Wayfair CanadaExpanding AI Automated CapabilitiesWe're making it easier to run TikTok Search Ads Campaigns by bringing advanced automation to the search ads buying process with the power of Smart+. Search Ads Campaign, powered by Smart+ gives advertisers the flexibility to automate their search ads across keywords and creative, helping to deliver the right ad to the right person to offer the best performance. With extensive keyword targeting, bidding capabilities, and search budget management, advertisers can capture diverse users' intent across vast search queries and meet them where they are.We're also introducing Smart+ Creative Selection, a new Smart+ feature that brings together every creative source – from advertisers' own assets to Symphony's AI-generated creatives and even creator content – into one approval workflow, so advertisers can easily approve and activate creative to fuel their performance campaign. The solution surfaces the recommended groups of creatives tailored for the business and campaign objective and gives advertisers full control of what goes live.We’re expanding on GMV Max, our TikTok Shop automated ad solution that helps sellers grow their TikTok Shop gross merchandise value by automating campaign creation and automatically pushing spend behind content that is performing well. It will further improve advertiser profitability by factoring in key business costs – like affiliate commissions, coupons, and referral fees – so advertisers can optimize for a true return on investment.Innovation ForwardTikTok is the place to connect with audiences through storytelling, and we have the right AI tools to help you do it. With agentic commerce solutions, TikTok Ad Network, Smart+, GMV Max, and the ability to build with the agents already part of your workflow, TikTok is offering marketers the tools to identify the right audiences, translate interest into action, and drive measurable business outcomes.We'll see you at Advertising Week!Sources:PF Global, TikTok’s Economic Impact in the United States.PF Global, TikTok’s Economic Impact in the United States.Kantar Media Reactions 2026Kantar Media Reactions 2026TikTok Internal Data, July-September 2026...