Toys
Shop TODAY Best Toy Awards: The Hottest Toys of 2026 That Every Kid Will Be Asking For
Consider this your guide to acing toy gifting this season.
Shop TODAY Awards
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Primal Hatch Megalodon Hatching Shark Egg
Winner: Best for Big Reactions
$49.99
Amazon
$49.97
Walmart
$49.99
Target
Magic Jellykins Surprise Plush Blind Box
Winner: Best Surprise-and-Delight
$9.99
$12.99
Amazon
$9.99
Target
$12.99
Walmart
BETA
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Cool Maker Charm'd Accessory Studio Charm Making Kit
Winner: Best Wearable Craft
$19.99
$20.99
Amazon
$19.99
Target
$24.97
Walmart
Blooms by Play-Doh Flower Making Kit
Winner: Best Craft-Turned-Work-of-Art
$39.97
Amazon
$39.97
Walmart
$39.99
Target
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Rubik's Cube 3x3 Classic Color-Matching Puzzle
Winner: Best Puzzle for Older Kids
$9.49
$10.99
Amazon
$9.49
Target
Snap Circuits Soccer Shot STEM Tabletop Game
Winner: Best Build & Play Toy
$71.19
$119.99
Amazon
$71.19
Walmart
Thames & Kosmos Golden Sunrise SolarFlower
Winner: Best for Curious Kids
$22.95
$24.99
Amazon
$22.46
Walmart
$24.95
Thames and Kosmos
Ms. Rachel My First Learning Farm Playset
Winner: Best Learning Toy for Toddlers
$39.92
Amazon
$39.99
Target
$39.92
Walmart
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VTech Kidi Star Rockstar Guitar
Winner: Best Beginner Musical Toy
$49.97
Amazon
$49.99
Target
$49.99
Macy's
Hex Bots Explodapede Robotic Centipede Toy
Winner: Best Remote-Controlled Toy
$29.97
Amazon
$29.99
Target
emotoBot Cor-A Interactive Robot Kids Toy
Winner: Best Interactive Tech
$49.97
Amazon
$49.97
Walmart
$49.99
Target
Monster Jam Chomping Megalodon Truck
Winner: Best Remote-Control Truck
$44.88
$49.99
Amazon
$44.88
$49.97
Walmart
$44.99
$49.99
Target
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Barbie Roll and Reveal Soccer Player Doll
Winner: Best Surprise Play Doll
$27.99
$32.99
Amazon
$27.99
Target
$27.99
$32.39
Walmart
Melissa & Doug Cheery Lane House Play Set
Winner: Best Beginner’s Dollhouse
$44.99
Amazon
$34.99
Target
$34.99
Melissa and Doug
Just Play FurReal Snuggles the Smiling Sloth
Winner: Cuddliest Interactive Friend
$44.99
Amazon
$44.97
Walmart
$44.99
Target
Paw Patrol: The Dino Movie Megasaurus Dino Vehicle
Winner: Best for Action-Packed Play
$49.99
$64.99
Amazon
$49.97
$64.99
Walmart
$64.99
Macy's
Lego Super Mario Donkey Kong Arcade
Winner: Best Nostalgic Build (for the Older Crowd)
$199.95
Amazon
$199.99
Target
$199.99
Lego
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CrunchLabs by Mark Rober The Crunchinator
Winner: Best Stress-Buster
$34.99
Amazon
$34.99
Target
$34.97
Walmart
Catan On The Road Card Game
Winner: Best On-the-Go Game
$7.99
$9.99
Amazon
$7.99
$9.99
Target
$7.99
$9.97
Walmart
