Comment Re:Sleezy stuff, but not price fixing (Score 3, Insightful) 79
It will be hard to argue that franchisees of the same restaurant are competitors
They are competitors because they have different owners. They both license the brand from the same franchisor (McDonald's, in this case), and pay a fee to the same franchisor, but they definitely compete with each other. There are often non-compete clauses in franchise agreements (to prohibit, say, another franchise opening next door), but these are not universal and are often very limited, which can result in franchisees competing with each other.
Consider those two Fresno restaurants, I expect one is downtown and one is next to the offramp of a rather large freeway; and that their respective customers are willing to pay different prices
Yes, different locations can have different prices for this very reason. The problem is when the locations conspire together to keep prices artificially high. RealPage did (does) a version of this for apartments. Yes, a luxury 2BR near the beautiful waterfront will be more than the old 1BR by the waste treatment plant. But if they collaborate they can increase their prices in lockstep and raise prices by ending legitimate price competition, because everyone agrees to use the inflated prices and collude to maximize their profits. The landlords win and the renters lose. McD's seems to have some version of this but for burgers.