Organizations are increasingly developing or deploying “immersive technologies,” a collection of hardware and software products that substitute, enhance, or alter users’ individual, physical-world experiences. These emerging technologies—which include tools like extended reality (XR), virtual worlds, and brain-computer interfaces (BCIs)—have the potential to transform healthcare, education, entertainment, advertising, and other sectors. However, because they often rely on large amounts and kinds of personal, potentially sensitive data, they also raise important privacy and data protection questions. Without safeguards, data about people’s bodies, behaviors, and surrounding environments could be inferred and used to manipulate, discriminate against, or otherwise harm both users and bystanders. FPF works with experts from industry, academia, and civil society to identify the unique privacy and data protection risks in this nascent field, analyze how existing and emerging regulations implicate immersive technologies, and develop best practices and policy recommendations.
FPF Experts Take The Stage at the 2025 IAPP Global Privacy Summit
By FPF Communications Intern Celeste Valentino Earlier this month, FPF participated at the IAPP’s annual Global Privacy Summit (GPS) at the Convention Center in Washington, D.C. The Summit convened top privacy professionals for a week of expert workshops, engaging panel discussions, and exciting networking opportunities on issues ranging from understanding U.S. state and global privacy […]
U.S. Legislative Trends in AI-Generated Content: 2024 and Beyond
Standing in front of the U.S. flag and dressed as Uncle Sam, Taylor Swift proudly proclaims that you should vote for Joe Biden for President. She then wants you to vote for Donald Trump in a nearly identical image circulated by former President Trump himself. Both the images, and the purported sentiments, are fabricated, the […]
Synthetic Content: Exploring the Risks, Technical Approaches, and Regulatory Responses
Today, the Future of Privacy Forum (FPF) released a new report, Synthetic Content: Exploring the Risks, Technical Approaches, and Regulatory Responses, which analyzes the various approaches being pursued to address the risks associated with “synthetic” content – material produced by generative artificial intelligence (AI) tools. As more people use generative AI to create synthetic content, […]
Manipulative and Deceptive Design: New Challenges in Immersive Environments
With help from Selin Fidan, Beth Do, Daniel Berrick, and Angela Guo Immersive technologies like spatial computing, gaming, and extended reality (XR) offer exciting ways to experience and engage with the world. However, interfaces for immersive technologies that further blur the lines between the physical and the virtual may also open the door to new, […]
Youth Privacy in Immersive Technologies: Regulatory Guidance, Lessons Learned, and Remaining Uncertainties
As young people adopt immersive technologies like extended reality (XR) and virtual world applications, companies are expanding their presence in digital spaces, launching brand experiences, advertisements, and digital products. While virtual worlds may in some ways resemble traditional social media and gaming experiences, they may also collect more data and raise potential manipulation risks, particularly […]
Privacy and the Rise of “Neurorights” in Latin America
Authors: Beth Do, Maria Badillo, Randy Cantz, Jameson Spivack “Neurorights,” a set of proposed rights that specifically protect mental freedom and privacy, have captured the interest of many governments, scholars, and advocates. Nowhere is that more apparent than in Latin America, where several countries are actively seeking to enshrine these rights in law, and some […]
Identifying Privacy Risks and Implementing Best Practices for Body-Related Data in Immersive Technologies
As organizations develop more immersive technologies, and rely on the collection, use, and transferring of body-related data, they need to ensure their data practices not only maintain legal compliance, but also more fulsomely protect people’s privacy. To guide organizations as they develop their body-related data practices, the Future of Privacy Forum created the Risk Framework […]
Understanding Body-Related Data Practices and Ensuring Legal Compliance in Immersive Technologies
Organizations are increasingly incorporating immersive technologies like extended reality (XR) and virtual worlds into their products and services, blurring the boundaries between the physical and digital worlds. Immersive technologies hold the potential to transform the way people learn, work, play, travel, and take care of their health, but may create new privacy risks as well. […]
Risk Framework for Body-Related Data in Immersive Technologies
Today, the Future of Privacy Forum (FPF) released its Risk Framework for Body-Related Data in Immersive Technologies for organizations to structure the collection, use, and onward transfer of body-related data. Organizations building immersive technologies like extended reality and virtual worlds often rely on large amounts of data about individuals’ bodies and behaviors. While body-related data […]
Old Laws & New Tech: As Courts Wrestle with Tough Questions under US Biometric Laws, Immersive Tech Raises New Challenges
Extended reality (XR) technologies often rely on users’ body-based data, particularly information about their eyes, hands, and body position, to create realistic, interactive experiences. However, data derived from individuals’ bodies can pose serious privacy and data protection risks for people. It can also create substantial liability risks for organizations, given the growing volume of lawsuits […]
