Luzern eCommerce

🏆 We won! We’re delighted to share that Luzern eCommerce and Optibac have won the Amazon Ads Full-Funnel Advertising Award! Together, we set out to rethink the customer journey; moving beyond siloed, lower-funnel activity to build a connected strategy designed to create demand, strengthen consideration and drive sustainable growth. 🚀 The results included: +119% in brand-related searches +70% in detail page views 3 record revenue months. A brilliant result and a real testament to the partnership between the Luzern eCommerce and Optibac teams. We’re incredibly proud to see the work recognised by Amazon Ads.

This week’s Luzern Weekly Briefing is now live! We’re looking at: 🤖 Building with AI: in this week’s Expert Insight, Conor Doyle our Business Intelligence & Product Manager at Luzern, shares how AI is changing the way we build products and why the real advantage lies in combining AI with the right people, expertise and data. ⚔️ Amazon vs Meta: Amazon has blocked Meta’s Muse AI agent from shopping on its platform, raising a much bigger question for agentic commerce: who gets to control the customer relationship when AI agents start shopping on our behalf? 📦 The Buy Box is changing: Amazon has started adding provenance messaging such as “Sourced from X” and “X approved” to selected listings, potentially bringing supply-chain relationships and authenticity directly into the customer experience. This week, we’re looking at AI from both sides of ecommerce; how it’s changing what businesses can build internally, and how it’s beginning to reshape product discovery, platform control and the digital shelf. To receive the full newsletter first every Sunday, you can subscribe here: https://lnkd.in/e6KCxPC7

Our partners at ChannelEngine have released their latest Marketplace Seller Trends Report, revealing how seller priorities are shifting in 2026. Based on research with 550+ ecommerce managers across France, Germany, the Netherlands, the UK and the US, the findings point to a marketplace landscape that is becoming increasingly focused on profitability, AI and operational efficiency. A few findings that stood out: → Profit margin per marketplace has overtaken net sales as the #1 measure of success → Implementing AI is now sellers’ top priority for 2026 → 3 in 5 sellers are still operating mostly manually or with only partial automation The findings highlight an interesting gap: while sellers are increasingly focused on AI, profitability and smarter marketplace growth, many are still managing the underlying operations manually. A useful read for brands looking at how marketplace strategies and priorities are evolving. 👉 Download the full report from our partners at ChannelEngine: https://lnkd.in/d8bvWYBG

This week’s Luzern Weekly Briefing is now live! We’re looking at: 🤖 Amazon x ChatGPT: why Amazon opening DSP campaigns to ChatGPT points to a bigger shift in product discovery, as shoppers move from searching for products to describing what they need 🧠 Meta Muse: how Meta’s personal shopping agent could make product discovery more selective by learning preferences, budgets, delivery expectations and purchase behaviour over time 🛒 Prime Big Deal Days: why Amazon’s October deal event is no longer just about discounts and badges, but about being the product AI shopping tools can confidently surface 🌍 European Supply Chains: an Expert Insight piece on why traceability is becoming a supply-chain constraint in Europe, as CBAM and Digital Product Passports turn supplier-level data into a condition of market access. To receive the full newsletter first every Sunday, you can subscribe here: https://lnkd.in/e6KCxPC7

We’re excited to share that Luzern eCommerce has been named a finalist in the Zalando Partner Marketing Awards! 🏆 It’s a brilliant recognition for our team and the work we deliver alongside our brand partners across Europe. We’re looking forward to joining Zalando and our fellow finalists on 24 September, when this year’s winners will be announced. A huge thank you to everyone involved. We’re excited for what’s ahead! #ZalandoPartnerMarketingAwards #eCommerce #MarketplaceManagement #RetailMedia

This week’s Luzern Weekly Briefing is now live! We’re looking at: 📊 Retail Media Complexity: an Expert Insight piece from Robert McGovern, on why managing more retail media networks is creating more measurement complexity and why brands need to look beyond ROAS to understand incrementality, margin impact and what would have happened without the spend 🎥 YouTube x Amazon: how Amazon joining YouTube’s Shopping Affiliate Program moves shopping closer to video, allowing eligible creators to tag Amazon products directly in Shorts, long-form videos and livestreams 🌍 TikTok Shop Expansion: why TikTok Shop opening cross-border selling between the UK and Europe is another step towards a more connected European social commerce marketplace This week is all about the changing shape of eCommerce growth, from fragmented retail media networks to creator-led discovery and new routes between content and checkout. To receive the full newsletter first every Sunday, you can subscribe here: https://lnkd.in/e6KCxPC7

Meet the Luzern Team at Zalando Platform Day in Berlin 🇩🇪 Luzern eCommerce will be attending Zalando Platform Day in Berlin on 24 September, and we would love to connect with brands, partners and industry colleagues who will also be in town. Representing Luzern will be: Feargal Mooney, CEO and Chairman Keith Elliott, Chief Commercial Officer Alan Chester, Chief Customer Officer Tim Dare, Commercial Director and Head of Partnerships As brands look to accelerate their marketplace growth across Europe, Zalando continues to play a central role in the evolving ecommerce landscape. We are looking forward to hearing the latest developments from the platform, exchanging ideas and discussing how brands can unlock new opportunities across Zalando and the wider European marketplace ecosystem. If you are attending Zalando Platform Day, or will simply be in Berlin on 24 September, we would be delighted to meet you. 🤝 Get in touch with any member of the Luzern team to arrange a coffee or a conversation while we are there. 🚀

This week’s #LuzernWeeklyBriefing is now live! We’re looking at: 🎬 TikTok Shop UK: an Expert Insight piece from Joe Farley, Head of Strategy at Luzern, sharing his opinion on why affiliate-led brands are winning on the platform and what he saw in the category data. 🤖 Meta AI Shopping: how Meta’s in-feed shopping agent could change social commerce by allowing consumers to discover, compare and purchase without leaving Instagram or Facebook 🛡️ Amazon Ads: why Amazon is taking aim at AI-driven advertising waste, and what its crackdown on made-for-advertising websites means for brands investing in DSP and programmatic media This week is all about the new rules of growth; where discovery, creators, AI agents and media quality are becoming just as important as spend. To receive the full newsletter first every Sunday, you can subscribe here: https://lnkd.in/e6KCxPC7

📣 Free Webinar: Managing Your Amazon Account Our Head of Strategy Joe Farley, is joining Amazon & BIST’s Master the Marketplace webinar series next week, sharing his expertise on getting the most out of Amazon advertising and deals. Taking place next Wednesday, 9 September at 11:00 AM BST, the session brings together experts from #Amazon, #Rithum, #Optimizon and #Luzern to share practical strategies for helping UK businesses optimise their Amazon presence and drive growth. 📅 Wednesday, 9 September ⏰ 11:00 AM BST 🎟️ Free to attend 👉 Register here: https://lnkd.in/gxrknHhF