Victory Live

📰 NEWS: Victory Live Named Preferred Secondary Ticketing Services Partner of Minor League Baseball Victory Live, the leading ticketing technology and distribution company for live events, today announced a multi-year partnership with Minor League Baseball (MiLB) and Diamond Baseball Holdings (DBH), an organization that owns and operates professional baseball teams across North America. Victory Live will power a modernized ticket distribution strategy across select DBH Clubs, helping them reach new audiences to experience memorable, family-friendly fun at their ballparks. Victory Live will enable DBH clubs to seamlessly and simultaneously distribute ticket inventory across leading marketplaces, including Ticketmaster, StubHub, SeatGeek, and Vivid Seats, while also tapping into Victory Live's proprietary network of partners across travel, loyalty, and corporate channels. By expanding where tickets are available, clubs can better capture demand, reduce unsold inventory, and connect with fans wherever they choose to buy. All MiLB teams will continue to sell tickets via their primary ticket platform at MiLB.com. 📰 https://lnkd.in/e54cA5xU 📰 https://lnkd.in/ecAkyZre

🪩 It's time to think outside the box on your ticket strategy. While the 90's and 00's may be in fashion, but keeping strategies from those eras isn't helping your box office. Transform your ticketing strategy and say goodbye to empty seats with seamless inventory management, accelerated distribution, insights-based decision making, and continuous support. Learn more about our Rightsholder Management solutions: 🌐 www.victorylive.com ✉️ sales@victorylive.com

A look back at April's top touring artists ⏮️

Wanting to increase your box office efficiency but not sure where to start? Stop working against the marketplaces and instead, use them to your advantage. With Open Distribution you can list your tickets at face-value across the marketplaces, reaching over 100M+ potential buyers! Learn more about how Open Distribution can enhance your ticket strategy: 🌐 www.victorylive.com ✉️ sales@victorylive.com

Public art in Highmark Stadium! More than 45 artists will be featured in the permanent, site-specific collection. Learn more about them: bufbills.co/41PuwC7

We’re thrilled to welcome Kate Howard as Chief Revenue Officer at Victory Live! Kate’s experience, from the NFL to StubHub, speaks for itself. She is a proven leader across ticketing, sports, and live entertainment who knows how to build, scale, and unlock value across the entire ecosystem. Sam Soni, founder and CEO of Victory Live, said: “Kate brings a deep understanding of the live event ecosystem and a track record of driving revenue growth through strategic partnerships and innovative commercial models. Her experience across ticketing, sports leagues, and technology platforms will be critical as we expand our reach, strengthen our marketplace, and unlock new opportunities for our partners.” As we continue to expand Victory Live One and deepen our presence across the industry, Kate’s leadership will play an important role in what comes next. Welcome to the team, Kate!

Wondering why your ticket sales aren't what your team had projected? Spoiler alert: it's your strategy. The industry is changing, but your strategy is the same as it always was, and that's no longer good enough. Here are 4 things your strategy can improve: 1️⃣ Not including market conditions in your research. You should be factoring in purchasing behaviors, price sensitivity, customer segments,demographics, and external datasets -- if you're not, you're missing out on important consumer insights that shape their decision making. 2️⃣ It's taking too long to make a decision. Dynamic pricing has changed the game. Changes are happening in an instant and your current data models aren’t keeping up. You're making decisions based on previous information rather than current marketplace trends. 3️⃣ Optimize schedules, routes and stage design using marketplace data. Venue layouts, tour routes, and event schedules should work for you, not against you. 4️⃣ You need real-time data from all of the major marketplaces. Ticketing is dynamic, why isn’t your data model? And when you're not missing the open market data you can't make intelligent decisions. Are you ready to level up your ticket strategy? Let our team of experts help make your inventory work for you with Victory Live One Insights. Learn more: 🌐 www.victorylive.com ✉️ sales@victorylive.com

Happy Opening Day baseball fans! ⚾️ Here's a look at the top 10 home openers of the 2026 season by average ticket price (ATP) 🎫 Arizona Diamondbacks at Los Angeles Dodgers — $380.76 🎫 New York Yankees at San Francisco Giants — $249.87 🎫 Pittsburgh Pirates at New York Mets — $239.52 🎫 San Diego Padres at Boston Red Sox — $232.89 🎫 Cincinnati Reds at Texas Rangers — $230.27 🎫 Athletics at Toronto Blue Jays — $221.95 🎫 Miami Marlins at New York Yankees — $205.74 🎫 Boston Red Sox at Cincinnati Reds — $193.70 🎫 St. Louis Cardinals at Detroit Tigers — $190.35 🎫 Texas Rangers at Philadelphia Phillies — $176.20 (Data reflects actual sold ticket prices across verified secondary marketplaces and does not include fees.)

Liven up your employee perks, rewards, and benefits programs with fan-favorite company perks. Provide your team members with access to discounted and premium tickets for local and major global live events by partnering with Victory Live. Create a driver for company culture, employee engagement, and employee retention without the operational work through a custom integration or white label site. The Power of Live Events: ⚡️ Earn ancillary income from tickets ⚡️ Offer exclusive discounts ⚡️ Create customized hospitality packages ⚡️ Build a branded marketplace for perks We've revolutionized ticketing access and sales, managing $9.5 billion in daily ticket listings. Let us help you revolutionize how you think about employee appreciation. Are you ready to elevate your business strategy? ✉️ Email sales@victorylive.com to learn more #humanresources #hr #benefits #totalrewards #compensation #employeeappreciation

17,500 extra tickets. $1.2M in added revenue. 📈 Read how Segerstrom Center for the Arts achieved this through real‑time open distribution powered by Tessitura's strategic partner, Victory Live. bit.ly/4lFL08X