Lower fees 2026 = Better margins. See what you saveLower fees 2026 = Better margins. See what you saveWelcome to Selling on Amazon!
List your products so you can start selling. We have prepared the following 5 step guide to help you go through the listing process.
What are the steps you need to follow?
Step 1
Start with your brand information
If you’re a brand owner or brand representative, Amazon Brand Registry gives you access to tools that help you represent your brand more accurately. This helps you protect your intellectual property and creates a trusted experience for customers on Amazon.
If you are an authorized agent, please have the trademark owner enrol the brand first, and add your account as an additional user
If you are a reseller and don't own a brand or you are not any brand's representative, you may continue directly to Step 2.
If you are an authorized agent, please have the trademark owner enrol the brand first, and add your account as an additional user
If you are a reseller and don't own a brand or you are not any brand's representative, you may continue directly to Step 2.
Note: If you have a pending trademark registration application with Amazon, wait until it has been approved before listing your products. This will ensure that your products are listed under the registered brand.
What is Amazon Brand Registry?
1. Accurate brand representation
- Brand Registry gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
2. Powerful search and reporting tools to protect your brand
- Simplify the process of finding cases of potential infringement with our custom features like global search, image search and bulk ASIN search, designed specifically for brands.
- Take advantage of additional proactive benefits, such as determining product listings that are incorrectly using your trademarked terms. These tools will help to proactively alert you to cases when products are being created with your brand name, or if images contain your logo but are for products that do not carry your brand name, etc.
- Automated Brand Protection and Project Zero allow you to report any violation and protect your brand. Find out more about Project Zero.
3. Grow your business with Amazon’s tools for brand owners
- Enhanced Brand Content (EBC)/A+ Content: EBC, otherwise known as A+ Content, enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively. Learn more.
- Brand stores: Stores are a free, self-service branded destination on Amazon where advertisers can curate content that inspires, educates and helps customers discover the brand’s product range. Learn how to create your store (EN) and watch a step-by-step video.
- Sponsored Brands: Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customisable cost-per-click ads. Learn more.
- Amazon Brand Analytics: Amazon Brand Analytics provides valuable insights to help improve the customer experience, conversion and traffic, all of which are important for successful selling on Amazon. This tool enables brand owners to make informed, strategic decisions about their product portfolio, marketing and advertising. Learn more
Eligibility to enrol in Amazon Brand Registry
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enrol. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices. Amazon currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, the European Union and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the number registered with your country’s IPO office instead, as it may be different.
Tips!
To enrol in Brand Registry, Brands must have a text- or image-based trademark. This is often mistakenly confused with a trade license certificate. Make sure you upload your brand before proceeding! Read the country-specific requirements carefully to ensure a smooth registration process with Amazon Brand Registry
Benefits of Amazon Brand Registry – Overview of the benefits and tools for building your brand with Amazon
Need help?
Visit our Seller University for more information on this topic
Step 2
Check product and category requirements
During this step, you will work on preparing the product and category requirements to ensure your listings are created correctly. In order to avoid errors when submitting your listings, we recommend you go through this step carefully before creating any products.
2.1 Category requirements
For some categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.
To apply to list a product that requires approval that already exists in Amazon’s catalogue, follow these steps:
1. Go to Catalogue, then select Add Products.
2. Search for the product you want to sell.
3. In the search results, click Show restrictions next to the relevant product.
4. If your product requires approval, click the Apply to Sell button in the search results to start the application process. Once you have completed the application, you can track its status under Selling Applications.
2. Search for the product you want to sell.
3. In the search results, click Show restrictions next to the relevant product.
4. If your product requires approval, click the Apply to Sell button in the search results to start the application process. Once you have completed the application, you can track its status under Selling Applications.
Need help?
Visit our Seller University for more information on this topic
2.2 Product ID requirements
Most products have a unique identification 12-14 digit code, such as a UPC, EAN, JAN, or ISBN also known as a GTIN (Global Trade Item Number). This represents a global code for a product and an internal company code is not the same as a GTIN, UPC, EAN, JAN or ISBN. It ensures accurate information on the product detail page. This can be sometimes be referred to as the product barcode. If your product does not have a GTIN, you may be eligible to request a GTIN exemption. Find more information here.
If your products have GTIN, you may proceed to the next step.
Need help?
Visit our Seller University for more information on this topic
2.3 Trademark requirements
In some occasions, Amazon requires sellers to obtain approval before listing products for sale under specific brands. The approval process may include document requests and other qualifications, such as invoices and authorization letters.
To check if the brand you are listing requires approval:
1. Go to Catalogue, then select Add Products.
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalogue.
3. In the search results, click Show Limitations next to the relevant item to learn if approval is required. If the brand is gated, the message, “You need approval to list in this brand” will be shown.
4. Click Apply to Sell to begin the application process with the necessary documents.
Once you have completed the application, you can track its status under Selling Applications.
If the brand you want to sell does not have any restriction, you may continue to Step 3.
To check if the brand you are listing requires approval:
1. Go to Catalogue, then select Add Products.
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalogue.
3. In the search results, click Show Limitations next to the relevant item to learn if approval is required. If the brand is gated, the message, “You need approval to list in this brand” will be shown.
4. Click Apply to Sell to begin the application process with the necessary documents.
Once you have completed the application, you can track its status under Selling Applications.
If the brand you want to sell does not have any restriction, you may continue to Step 3.
Step 3
Choose your fulfilment channel
Fulfilment is the process of storing, packing, and shipping orders as well as handling returns and exchanges. Effective, reliable ecommerce fulfilment delights customers. You can use your own fulfilment channel (MFN), or use Fulfilment by Amazon (FBA) and let Amazon handle fulfilment for your products. Please note that you can use both fulfilment channels simultaneously as a seller and choose a different fulfilment channel per product to optimise your operations.
3.1 Merchant Fulfilled Network (MFN)
If you are fulfilling orders yourself, it's important to configure your shipping and return settings before you start listing your products. You can decide which countries and regions are you willing to ship your products to, what is the delivery time and how much are you going to charge your customers for it.
Note: Remember that if you sell in more than one store, you’ll need to configure the shipping settings for each store separately.
Note: Remember that if you sell in more than one store, you’ll need to configure the shipping settings for each store separately.
After configurating your shipping settings, you can set up your return address.
3.2 Fulfilled by Amazon (FBA)
Send us as little or as much as you want of your products, and we will store, pick, pack and ship them when you receive orders. We provide customer service in multiple languages and even take care of returns handling on your behalf.
If you enrol in FBA, you can go straight to Step 4 and configure your settings once your products have been listed.
Benefits of FBA
• Reach Prime customers with Prime badges and access to additional deal options
• Rely on Amazon’s trusted 24/7 support
• Rely on Amazon’s trusted 24/7 support
How it Works?
1. Visit the "Manage Inventory" page in your Seller Account.
2. Choose the products you would like to have Amazon fulfil.
3. Click “Actions”, then select “Change to Fulfilled by Amazon”.
4. Visit "Manage FBA Inventory" page to create your first shipment. Select your products and click on "Send/Replenish inventory".
5. Create your delivery plan by following the steps (setting quantity, preparation of products, etc.).
6. Send your shipment to Amazon`s Fulfilment Centre. On the "Summary" page, you can review the contents of your delivery.
2. Choose the products you would like to have Amazon fulfil.
3. Click “Actions”, then select “Change to Fulfilled by Amazon”.
4. Visit "Manage FBA Inventory" page to create your first shipment. Select your products and click on "Send/Replenish inventory".
5. Create your delivery plan by following the steps (setting quantity, preparation of products, etc.).
6. Send your shipment to Amazon`s Fulfilment Centre. On the "Summary" page, you can review the contents of your delivery.
Fulfilment by Amazon Revenue Calculator
Enter your own fulfilment costs and compare them in real time with the cost of using our Fulfilment by Amazon service.
Disclaimer: The Fulfilment by Amazon Revenue Calculator should be used only as a guide when assessing FBA fees. Amazon does not warrant the accuracy of the information or calculations in this. Independent analysis of the output of this Fulfilment by Amazon Revenue Calculator should be conducted to verify the results. The estimates provided by the Fulfilment by Amazon Revenue Calculator are based on the domestic programme only. Items enrolled in specialized fulfilment programs are subject to separate rates. See the FBA pricing page for up-to-date costs and fees.
Disclaimer: The Fulfilment by Amazon Revenue Calculator should be used only as a guide when assessing FBA fees. Amazon does not warrant the accuracy of the information or calculations in this. Independent analysis of the output of this Fulfilment by Amazon Revenue Calculator should be conducted to verify the results. The estimates provided by the Fulfilment by Amazon Revenue Calculator are based on the domestic programme only. Items enrolled in specialized fulfilment programs are subject to separate rates. See the FBA pricing page for up-to-date costs and fees.
Need help?
Visit our Seller University for more information on this topic.
Step 4
Prepare and submit your listings
Note: If you submitted approvals for a product category, brand or GTIN exemption in the previous step, check “Selling Applications”, first to confirm that they have been approved and avoid errors when submitting your product creation.
Tip: If the approvals have not been granted, we do not recommend you to proceed with the next steps
There are three different ways of uploading your products into the Amazon's Catalogue. Please select the one that better suits your needs and capabilities:
4.1 Bulk upload – ideal for large catalogues
Click” Go to Bulk Publishing”, download the template file and complete the required columns: SKU, price, EAN code and condition. Once you’ve completed the file, you can upload it.
The system will list the products that have a match with existing products in our catalogue. For the products that didn't have a match, you will have to create them. In order to do so, please generate a Category Specific template and fill it out with the mandatory information. Once you’re done, you can upload it to Category-specific inventory files. To help manage the fields, try to generate and upload templates by product type rather than your entire catalogue at once.
Tips!
Whenever possible, choose the Advanced Template option to create a higher-quality page and engage more shoppers!
Once the file has been uploaded, the system generates a downloadable processing report under the “Monitor Upload Status” tab, where you can review the status of your inventory file uploads.
The Processing Report contains a summary of records (listings) processed successfully as well as the number of records processed unsuccessfully (or processed with errors). You can use this report to make necessary corrections in your inventory file, and then reload the file to correct your listings.
4.2 Manual (1-by-1 submission) – ideal for small catalogues
Please click on Add a Product and type the product you want to list in the search bar. If the product exists, you will only have to add your offer on it. If the product does not exist, you will have to create it.
Need help?
Visit our Seller University for more information on this topic
4.3: API integration – ideal for large catalogues requiring complex automation
If you want to automate and synchronise your own catalogue with your Amazon store, you can use a third-party developer integration (via the App Store) or build your own application to automate the exchange of information with Amazon. Along with listings, these Integrations can also help you to automate different aspects of your Seller account, such as invoicing, orders, pricing, etc.
With a third-party integration, you can discover a range of applications developed by third parties. This allows you to automate and optimise various aspects of your seller account, such as creating product listings, creating FBA shipments, invoicing and pricing automation.
With a third-party integration, you can discover a range of applications developed by third parties. This allows you to automate and optimise various aspects of your seller account, such as creating product listings, creating FBA shipments, invoicing and pricing automation.
Build your own integration — you can develop a custom integration to better suit your needs. Please note that this option will require technical knowledge and certain IT capabilities.
Need help?
Visit the Selling Partner API Guide for more information on this topic
4.4: Create international listings (to replicate existing listings in a new store)
The Building International Listings (BIL) tool helps you create and update offers from a single source store to one or more target stores. You save time and effort by managing offers in one Store. From that source Store, the tool will update eligible offers and prices in the target Stores based on settings that you specify and the currency exchange rates.
Build International Listings performs the following automated tasks:
Build International Listings performs the following automated tasks:
- Creates offers from a source Store to a target Store where the same ASINs already exist in both Stores.
- Attempts to translate and create product detail pages in a target Store.
- Synchronizes the offer prices in target Stores based on the price you set in the source Store and your price rules.
- Adjusts prices periodically to reflect currency conversion fluctuations in the target Stores' currencies. The frequency of these updates may vary from daily to weekly. These updates will not show changes of less than 1%.
- Adds or deletes offers in the target Stores when you make changes to eligible ASINs in the source marketplace.
Optimise your product listings for sustainability and quality on Amazon SE
Strengthening a product listing on Amazon SE with a focus on sustainability and quality starts with precise, verifiable language. Any environmental or materials-related claims in your title, bullet points and description must accurately reflect what the product is and how it is manufactured.
Rather than using broad or vague wording, focus on specific details, such as the materials used, the manufacturing method and any third-party certifications the product holds. Amazon requires environmental marketing claims to be verifiable, so uploading supporting certification documents through Seller Central is a necessary step before publishing these details.
A+ Content, available to brand owners enrolled in Amazon Brand Registry, gives you space to tell a more complete product story. Use it to present information about the origin of materials, the product life cycle and quality attributes through a combination of enhanced imagery and structured text.
Comparison tables that place your product alongside others in your own catalogue can help customers understand its sustainability and long-term value, strengthening both its quality positioning and customers’ confidence in their purchase. A/B testing tools within Brand Registry allow you to measure which content combinations deliver the highest conversion rates.
Sponsored Products and Sponsored Brands ads, managed through Amazon Advertising, extend the reach of well-optimised product listings to customers actively searching within your category on Amazon SE. Combining strong listing content with targeted advertising campaigns creates a reinforcing effect: relevant traffic reaches a product detail page that is already designed to convert. Regularly review your listing performance in Seller Central and refine titles, bullet points and A+ Content based on the data.
Rather than using broad or vague wording, focus on specific details, such as the materials used, the manufacturing method and any third-party certifications the product holds. Amazon requires environmental marketing claims to be verifiable, so uploading supporting certification documents through Seller Central is a necessary step before publishing these details.
A+ Content, available to brand owners enrolled in Amazon Brand Registry, gives you space to tell a more complete product story. Use it to present information about the origin of materials, the product life cycle and quality attributes through a combination of enhanced imagery and structured text.
Comparison tables that place your product alongside others in your own catalogue can help customers understand its sustainability and long-term value, strengthening both its quality positioning and customers’ confidence in their purchase. A/B testing tools within Brand Registry allow you to measure which content combinations deliver the highest conversion rates.
Sponsored Products and Sponsored Brands ads, managed through Amazon Advertising, extend the reach of well-optimised product listings to customers actively searching within your category on Amazon SE. Combining strong listing content with targeted advertising campaigns creates a reinforcing effect: relevant traffic reaches a product detail page that is already designed to convert. Regularly review your listing performance in Seller Central and refine titles, bullet points and A+ Content based on the data.
Frequently Asked Questions
I followed the steps, but I’m still getting an error. What should I do?
You can browse our error code explanation guide for troubleshooting tips – select your error code from the panel on the left for more information. Learn more here
The most common error codes are 8541, 8542, 13013, 6039, 6024 and 20000. You can find the information you need to troubleshoot at this link, along with tips for other error codes you may encounter.
You can also visit our Amazon Seller University YouTube page, which will guide you step by step through troubleshooting common errors. Error 5461 Error 5665
See also our ASIN creation policy For brands page and Image Error Codes Guide for further troubleshooting..
Remember, you can always contact us and ask for support!
The most common error codes are 8541, 8542, 13013, 6039, 6024 and 20000. You can find the information you need to troubleshoot at this link, along with tips for other error codes you may encounter.
You can also visit our Amazon Seller University YouTube page, which will guide you step by step through troubleshooting common errors. Error 5461 Error 5665
See also our ASIN creation policy For brands page and Image Error Codes Guide for further troubleshooting..
Remember, you can always contact us and ask for support!
Can I edit prices and quantities after publishing my products?
Yes, you can edit the price and quantity of the products via your seller central account.
How do I remove a product from my inventory?
1. Login to your account to Seller Central.
2. Select “Manage Inventory”.
3. Next to your product information, you’ll find an arrow with a drop-down menu. Select it and click “Remove product & product listing”.
2. Select “Manage Inventory”.
3. Next to your product information, you’ll find an arrow with a drop-down menu. Select it and click “Remove product & product listing”.
Which product categories require approval on Amazon Sweden?
Certain product categories on Amazon Sweden require prior approval to ensure that products comply with Amazon policies and applicable safety and quality requirements.
These may include:
1. Grocery and Beverages
2. Cosmetics and personal care products
3. Health and household products, including food supplements
4. Medical devices and healthcare products
5. Jewellery and Watches
6. Auto Parts & Accessories
7. Electronics and related accessories
8. Toys & Games
9. Baby Products
10. Large and small kitchen appliances
11. Sports and outdoor equipment
12. Pet Supplies
13. Certain trademarked, collectible, used or refurbished products
14. For these categories, Amazon may request additional documentation, such as invoices, certificates or proof of product compliance.
Before you start selling in restricted categories, it may be helpful to read our beginner’s guide to better understand product requirements and Amazon selling guidelines.
These may include:
1. Grocery and Beverages
2. Cosmetics and personal care products
3. Health and household products, including food supplements
4. Medical devices and healthcare products
5. Jewellery and Watches
6. Auto Parts & Accessories
7. Electronics and related accessories
8. Toys & Games
9. Baby Products
10. Large and small kitchen appliances
11. Sports and outdoor equipment
12. Pet Supplies
13. Certain trademarked, collectible, used or refurbished products
14. For these categories, Amazon may request additional documentation, such as invoices, certificates or proof of product compliance.
Before you start selling in restricted categories, it may be helpful to read our beginner’s guide to better understand product requirements and Amazon selling guidelines.
How do I optimise my product listings for Amazon Sweden?
Optimising your product listings on Amazon Sweden is important for improving visibility and helping customers find relevant products more easily.
Some key elements of optimisation include:
1. Use clear, descriptive product titles
2. Add high-quality product images from multiple angles
3. Write informative bullet points highlighting key product benefits
4. Use relevant keywords in the product information
5. Keep product descriptions and specifications up to date
Well-optimised product listings can help improve visibility in search results and increase conversion rates on Amazon.
For sellers using Fulfilment by Amazon (FBA), it is also important to ensure that product information and images are accurate to help reduce customer enquiries and returns.
Some key elements of optimisation include:
1. Use clear, descriptive product titles
2. Add high-quality product images from multiple angles
3. Write informative bullet points highlighting key product benefits
4. Use relevant keywords in the product information
5. Keep product descriptions and specifications up to date
Well-optimised product listings can help improve visibility in search results and increase conversion rates on Amazon.
For sellers using Fulfilment by Amazon (FBA), it is also important to ensure that product information and images are accurate to help reduce customer enquiries and returns.
How do I include sustainability claims in my product listing on Amazon SE without violating Amazon’s guidelines?
Amazon requires all environmental and sustainability claims in product listings to be accurate and verifiable. Use specific, factual language to describe what the product is made from and how it is manufactured, and upload relevant third-party certification documents through Seller Central. Avoid broad or unverified claims. Sellers enrolled in Amazon Brand Registry can use A+ Content to present this information in greater detail, including information about the origin of materials and the product’s life cycle, in a format that complies with Amazon’s content guidelines.
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