Amazon is building practical AI that works—from agentic assistants and foundation models to the research infrastructure powering the next generation of customer experiences.

Across Amazon, we’ve been developing and deploying state-of-the-art AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses.

Learn more about Amazon's innovation with AI

  • infographic with logo for Amazon Science
    Amazon research ships. Our scientists and engineers work across AI, robotics, quantum computing, and cloud infrastructure—turning scientific breakthroughs into customer experiences used by hundreds of millions of people worldwide.
  • AWS logo on gradient blue-green background
    Build and scale the next wave of AI innovation on AWS. Reinvent customer experiences with the most comprehensive set of artificial intelligence and machine learning services.
  • AWS Trainium 3 Annapurna Labs chip with engraved specifications.
    Amazon designs and builds custom chips that deliver industry-leading price-performance for AI workloads and cloud computing. From Trainium for AI training and inference to Graviton for general-purpose workloads, our chips power the next generation of innovation.
  • This image, generated using Amazon Nova, shows a profile of a human drawn by a computer with a colorful background
    Building AI responsibly is foundational to how we operate. Our approach is grounded in a core leadership principle—success and scale bring broad responsibility—and reflected in the frameworks, tools, and practices we apply across every AI-powered experience we build.
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Multichannel selling tools are a new offering in Amazon’s Seller Central that connect orders, listings, and analytics across other channels, giving sellers one place to run their entire business.
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Sellers can now automate routine tasks 24/7 with Seller Assistant and bring their Amazon data and Seller Central insights into the AI tools they already use.
Amazon’s Senior Vice President Peter DeSantis speaking on stage at AI Infra Summit.
At AI Infra Summit, Amazon SVP Peter DeSantis explained how real customer workloads guided every generation of Amazon's chips, from Nitro to Trainium.
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