WP Engine

What does the future of the agentic web actually look like? We brought together 12 agency leaders from across Australia to share perspectives, challenge assumptions, and explore what’s coming next. Here’s what we heard 👀

The biggest threat to your business according to Robert Carpenter, Co-Founder of GRANITE - Global Digital Agency? Being invisible before a customer even reaches your website. Watch the full Velocitize Talks where Robert breaks down how agencies can drive growth, adapt to AI search, and build future-proof enterprise strategies: https://lnkd.in/gpb9utxr

It’s officially Fall, and with class back in session, we built this one strictly for agency pros. Meet our new Agency Partner Program course, built to help your team manage scaling site portfolios with ease. Here’s some of what to expect: ✏️ Environments: Test changes without risking a client's live site. ✏️ Dashboards: Your home base for navigating every client site in one place. ✏️ Accounts View: One scannable view of every client in your portfolio. ✏️ Performance: Catch trouble early, before clients even notice. ✏️ Prove Value: Send clients proof of your work with customizable white-labeled reporting. And more… Whether you're training new team members or looking to maximize the value of your tech stack, this course gets you up to speed fast. ⚡ Join to learn more → https://wpeng.in/5074f7/

Our team is headed to London for Technology for Marketing this week! Stop by Stand M22 to chat with our team! WP Engine's James Hall, Sr. Director of Global Media Sales & GTM Strategy, will be participating in 2 sessions during the event: ✅ Surviving AI Search: How Top Brands Capture First-Party Data and Win GEO: https://lnkd.in/en38D4YX ✅ From Shelf to Screen: How Tilda Is Building a Direct Relationship with Its Customers: https://lnkd.in/emaC4yre See you there! https://lnkd.in/dZShH_Z

Your content gets traffic, but can you prove it’s actually working? Join us on Tuesday, September 22nd for our next webinar, "You’re Creating Great Content. Here’s Why You Can’t Prove It." Jason Konen, WP Engine Product Director, and Dragos Gal, Global Head of Partnerships and Integrations at TWIPLA, will walk through a practical framework for understanding what your audience is really doing, where content loses attention, and whether it’s driving the outcomes that matter to leadership. No product pitch–just a framework you can use immediately. https://lnkd.in/eqH2N6-z

🔥 WP Engine is one of Europe's Best Small & Medium Workplaces in 2026! Congratulations on this fantastic achievement! 👏 Discover the full list 👉 https://hubs.li/Q04xGbVc0 #GreatPlacetoWork #GPTW #EuropesBestWorkplaces #EuropesBest

Advanced Custom Fields is laying the foundation for the future. I spoke with Iain Poulson about the evolution of the wildly popular WordPress plugin, how AI empowers developers, and the many ways we use it. https://lnkd.in/gBz8bQzd

Even when AI search sends high-intent, bottom-of-funnel traffic straight to a product page, the on-site journey doesn't end there. Stephen Cuccio from Madcraft breaks down why brands still need to educate visitors on-site to finalize the sale and unlock upsell opportunities. Watch the full Velocitize Talks where Stephen breaks down how brands can navigate the shift toward AI-driven search, optimize for enterprise e-commerce, and convert content directly into revenue-generating discovery engines: https://lnkd.in/gKbYdTAd

Quality journalism needs modern monetization strategies 💡 At the recent Press Gazette Future of Media Technology Conference, our Director of Product, Jason Konen joined an incredible panel of industry leaders to unpack the future of digital media monetization. Key takeaways from the discussion: • Meet readers where they are: Audience behavior is changing, and content strategies need to change with it. Find where your audience is actually engaging and build for those platforms, formats, and habits. • Focus on community & LTV: Treat reader relationships as long-term assets by putting your audience's needs at the center of your strategy. • Prepare for AI & scaling: Set clear guardrails, terms, and pricing strategies for programmatic licensing and non-human traffic. Huge thanks to fellow panelists Katie Palisoul (POLITICO), Sam Hall (Ascend Media), Mads Holmen (MonetizationOS), and moderator Sajeeda Merali (PPA) for a fantastic session!

Your content gets traffic, but can you prove it’s actually working? Join us on September 22nd for our next webinar, "You’re Creating Great Content. Here’s Why You Can’t Prove It." Product Director Jason Konen and Dragos Gal, Global Head of Partnerships and Integrations at TWIPLA, will walk through a practical framework for understanding how your audience interacts with your content. Learn what your audience is doing and where they’re engaged, how to frame these insights, and whether it’s driving the outcomes that matter to leadership. Register here: https://lnkd.in/eqH2N6-z