Ad Law Access
NAD Reviews Discount Claims
Although we’ve seen a steady stream of litigation in recent years focusing on how companies advertise sales, sales haven’t been a hot topic in NAD cases. Last week, however, NAD announced a decision involving Guardian…
FTC and 23 States Sue Amazon Over Alleged $20 Billion Ad Fraud
The FTC, joined by 22 state attorneys general, recently filed a sweeping lawsuit against Amazon, alleging that the e-commerce giant secretly manipulated its advertising auction system to extract more than $20 billion…
California Enacts a “Synthetic Performer” Law
On June 9, 2026, a New York law that requires companies to “conspicuously disclose” when their ads include any “synthetic performer” took effect. Yesterday, California passed a similar law. Although the two laws…
FTC Releases FAQs on Auto Pricing: What Dealers and Advertisers Need to Know
If you’re a dealer, an ad agency handling automotive accounts, or in-house counsel advising automotive clients, the Commission’s latest guidance on auto pricing transparency deserves a careful read. The guidance echoes…
NAD Addresses Disclosure Requirements for Incentivized Reviews
Procter & Gamble recently filed an NAD challenge against Zuru, a New Zealand-based consumer products company, over a program Zuru ran to encouarge consumers to buy Zuru’s products, post reviews on retailer websites,…
