WordPress.org
Get WordPress

Profiles

Image

Matthew Klodt

Website Manager & E-Commerce Optimization Expert at MotorWest Performance

@matthewjasonklodt Los Angeles, USA joined Nov 2020

MatthewKlodt.com github.com/mklodt

    Bio

    I’m an experienced e-commerce professional recognized for increasing gross sales and total sales volume across a wide range of online platforms and marketplaces.

    With nearly 20 years in online retail, I’ve gained hands-on expertise across many e-commerce platforms, including WooCommerce, Shopify, Amazon, and eBay, consistently improving conversion rates and business performance in diverse environments. My areas of expertise also include:

    – Digital Marketing
    – Product SEO
    – UI / UX Design
    – Product-based Plugin & Web Development
    – Affiliate Marketing

    I’m best known for my ability to simultaneously boost checkout conversion rates and increase online revenue by implementing simple yet efficient methods that shorten the average time to complete a website’s sales funnel start to finish. Examples of these improvements include:

    1. Small reductions to the number of sub-steps required to complete the online store’s current sales funnel.
    2. Minor improvements to website speed, targeting only the 2 or 3 most time-consuming stages of the checkout funnel.
    3. Adding / Improving automation from the beginning to the end of the checkout process. (e.g., predictive product search, auto-add products to shopping cart, and auto-insertion of users’ shipping info)

    With a deep background in platforms ranging from Shopify to Amazon, I increase the scale of online stores by integrating improved SEO, web development, and digital marketing. I am most recognized for my ability to increase total sales volume by simplifying the path to purchase and optimizing critical stages of the sales funnel. Through these targeted improvements, I have successfully driven conversion rates upward and secured multi-million dollar annual revenue increases for my clients.

    View my professional profiles at: https://start.me/p/5keP4A/matthew-klodt-professional-profiles

    Interests

    Sports, Basketball, Movies, Web Development, Web Design, SEO, Digital Marketing, E-Commerce, Product Management, Cooking, Hiking, Camping, Snowboarding, Music, Baseball, Softball, Blogging, Mobile App Development, Large Dogs, Volunteering, Ventura County Animal Shelter (VCAS), Mountain Biking, Hip-Hop, Rock and Roll, Classic Rock, Racing, Working Remotely, Reading, Biographies, Table Tennis, Concerts, Fishing, Rafting, Adventure Travel, Digital Art, TV Shows

    WordPress Origin Story

    My journey with WordPress development began in 2009 while working as a digital specialist at VoicePrint International, where I first implemented WordPress to power the company’s corporate blog. What started as a straightforward content management task quickly evolved into a deeper exploration of WordPress’s architectural capabilities and plugin ecosystem. Over the following years, I invested considerable time mastering WordPress development, template customization, and database optimization—eventually transitioning from site administrator to developer.

    This foundational experience culminated in the creation of Contact Form Lead Export (CFLE), a custom WordPress plugin engineered to address a critical gap in lead management workflows. Designed to integrate seamlessly with Contact Form 7—one of the web’s most trusted contact form solutions—CFLE automates the complete lifecycle of lead data capture and organization. The plugin enables users to efficiently import and export XML files while securely storing all form submissions directly within the WordPress database, eliminating the friction of manual data entry and reducing the risk of lost leads.

    The technical implementation of CFLE demonstrated my ability to architect solutions that enhance user experience while maintaining data integrity and WordPress best practices. By enabling streamlined organization, retrieval, and backup of contact data from any Contact Form 7 deployment across a website, the plugin transformed how WordPress site owners could manage and scale their lead generation efforts—particularly valuable for e-commerce sites, agencies, and businesses operating multiple contact touchpoints.

    This project marked a pivotal turning point in my professional trajectory. Beyond the technical achievement, developing CFLE solidified my passion for WordPress ecosystem development and validated my ability to identify real-world problems, engineer tailored solutions, and deliver functionality that meaningfully improves user workflows. It positioned me as a solutions-oriented developer capable of translating business needs into robust, maintainable code—a philosophy that continues to guide my approach to every WordPress project today.

    Current Job

    Website Manager & E-Commerce Optimization Expert
    May 2022 – Present
    MotorWest Performance · Contract
    Since May 2022, I have been managing the e-commerce operations and continuous SEO for MotorWest Performance, Inc., a specialist in high-performance automotive parts. My role involves overseeing their primary website and optimizing their presence on key e-commerce marketplaces, including eBay and Amazon. Improved search engine rankings, increased organic traffic, and a measurable lift in sales across all platforms can directly measure my success in this ongoing position. This project demonstrates my high skill level in WooCommerce management and a deep understanding of e-commerce product optimization strategies.

    BIGGEST ACHIEVEMENT: Continuous Growth - Online revenue up 30%+ Month-over-Month, Quarter-over-Quarter, Year-over-Year.

    Job History

    Website Manager & Ad Revenue Optimization Expert
    Oct 2024 – Present
    Eat. Quick. Healthy. · Part-time
    Since October of 2024, I have been working on EatQuickHealthy.com as part of a continuous project focused on maximizing ad revenue and improving overall site performance. My role is centered on both advertising optimization and WordPress website management to ensure a fast, reliable, and profitable user experience. My effectiveness in this role can be directly measured by key metrics, including increased ad RPM (Revenue per Mille), improved Core Web Vitals scores, and a steady rise in organic search traffic. This project highlights my ability to blend technical expertise with strategic ad operations to achieve tangible business results for the client.

    BIGGEST ACHIEVEMENT: Have driven an ongoing 10% annual growth rate in website advertising revenue.
    Shopify Manager & Product Optimization Expert
    Dec 2023 – Oct 2024
    Good Cuppa Coffee · Part-time
    In late 2023, two of my long-time friends from high school found an e-commerce-based Shopify website, selling various types of coffee, both whole bean and ground, listed “for sale” at a very competitive price. In December 2023, the three of us decided to purchase the recently built Shopify website and company as a partnership, which we continued to market and build a customer base until October 2024, when we sold the business for a profit. I managed all e-commerce operations for the growing coffee brand called Good Cuppa Coffee. This extensive project involved comprehensive Shopify website management, e-commerce product optimization, and the implementation of strategic SEO to drive traffic and increase conversions.
    Shopify Website Manager
    Jun 2022 – Nov 2022
    Teeccino Herbal Coffee · Full-time
    From June to November 2022, I served as the Shopify e-commerce website manager for Teeccino Café, where I oversaw all aspects of their online store’s operation. This role involved managing a diverse team of 7 local and overseas employees and directing the strategic search engine optimization of their product catalog. The core objective was to boost the website’s performance, enhance its organic search visibility, and increase online sales. Quantifiable metrics, including improved product search rankings, increased conversion rates, and the overall productivity of the team under my leadership, can measure my success in this position. The project demonstrated a high level of expertise in Shopify development, Shopify e-commerce optimization, and team management.

    BIGGEST ACHIEVEMENT: Managed Teeccino’s Shopify site and 7 staff to optimize site performance and user UX.
    Website Designer & Local SEO Specialist
    Jan 2022 – Apr 2022
    Turbo Shine Car Wash · Contract
    From January 2022 to April 2022, I led an extensive website redesign and implementation project for Turbo Shine Car Wash. The goal was to transform the digital presence of this premier car wash service by modernizing the website’s look and functionality, while also driving enhanced local visibility through in-depth local SEO and keyword-based optimization strategies across Google searches.

    At the core of this project was the complete overhaul of the existing website. I applied state-of-the-art design principles and development best practices to create a responsive, user-friendly platform that effectively showcases Turbo Shine Car Wash’s services. The redesign incorporated a clean, modern aesthetic and an intuitive navigation system that improved the overall user experience. I leveraged the latest HTML5, CSS3, and JavaScript techniques to ensure fast load times and seamless interaction across all devices, reinforcing the site’s technical robustness and visual appeal.
    Website Designer & Ongoing SEO Expert
    Nov 2021 – Dec 2024
    Photo Emission Tech · Contract
    From November 2021 til December 2024, I worked on a comprehensive project with Photo Emission Tech, focusing on a complete redesign of their website and an ongoing SEO management strategy. The primary goal was to modernize their digital presence, improve user experience, and significantly enhance their organic search visibility within the highly specialized scientific equipment industry. This project demonstrates a high level of skill in WordPress design and WordPress website management, with success measured by the successful launch of the new site, improved search rankings for critical industry terms, and the sustained growth of organic traffic.

    BIGGEST ACHIEVEMENT: Boosted quarterly search engine rankings by 10% & quarterly digital growth rate of 10%.
    WordPress Website Designer
    Mar 2019 – Feb 2020
    Gorilla FarmCo · Full-time
    From March 2019 to February 2020, I undertook the role of designer, builder, and manager for GorillaFarmCo.com, the partner company responsible for growing the organic hemp used in Green Gorilla’s USDA-organic CBD products. The project’s core purpose was to create a professional, informative online presence that showcased the farm’s sustainable practices and the high-quality source of the organic hemp. My role was to develop a brand-new website from the ground up, with a focus on creating a stunning, user-friendly experience that was also highly optimized for search engines. This project highlights my expertise in WordPress responsive design and WordPress optimization.
    Website Manager & E-Commerce SEO Expert
    Mar 2019 – Feb 2020
    Green Gorilla CBD · Full-time
    From March 2019 to February 2020, I was hired by Green Gorilla, a CBD manufacturer and retailer, to fill their open Website Manager position which included a large and comprehensive assortment of daily tasks and long-term projects requiring my talents in several different areas so that I could manage their website team including WordPress PHP development, e-commerce product SEO, and online advertising to name a few. The central objective of this work was to maintain and optimize several of their websites, with a core focus on the e-commerce optimization of their USDA-organic CBD products and accessories at iLoveGreenGorilla.com and the website for the company’s new subdivision, Gorilla Farm Co. My extensive role at Green Gorilla was critical to ensuring the company’s online platforms were not only functional but also strategically positioned for growth in a highly competitive digital market. The work I completed was a prime example of effective E-Commerce Website Management and E-Commerce Product Optimization.

    BIGGEST ACHIEVEMENT: Increased purchase conversion rate from 2.96% to 3.97% over 10 months.
    Website Designer & SEO Specialist
    Jul 2018 – Aug 2019
    Coast 2 Coast Container Supplies · Contract
    From July 2018 to August 2018, I embarked on a project to design and develop a brand-new, responsive WordPress website for Coast 2 Coast Construction Services. The construction industry is highly competitive online, and the client needed a robust digital presence that would not only attract potential customers but also provide them with a seamless and informative user experience. The primary goal was to create a professional, trustworthy customer-facing website that effectively showcased the company’s services and portfolio. Furthermore, the project required a deep understanding of modern web design principles and SEO best practices to ensure both the website’s and my client’s long-term success.
    E-Commerce Product Optimization Specialist
    Feb 2017 – Sep 2018
    EZ Spanner · Contract
    From February 2017 to September 2018, I served as the lead responsive website designer and SEO specialist for EZSpanner.com, a company specializing in tools for the construction industry. The primary objective of this project was to develop a fully responsive WordPress website that was not only user-friendly but also highly optimized for search engines to significantly enhance EZ Spanner’s digital presence and drive business growth. The project required a deep understanding of both aesthetics and technical SEO to create an effective and durable online platform that would stand out in a competitive market. This effort was a key example of how a strategic approach to responsive WordPress design can transform a company’s online visibility and customer engagement.
    Website Designer & Digital Marketing Specialist
    Feb 2017 – Sep 2018
    A Private Affair · Contract
    From February 2017 to September 2018, I led the responsive website design and e-commerce product optimization for A Private Affair, a women’s apparel and lingerie retailer. The project focused on enhancing user experience, maximizing online marketing impact, and driving higher conversions. The main web design & e-commerce optimization goals I accomplished for APrivateAffair.com include:
    - Responsive Website Design – Developed a mobile-friendly, fast-loading, and SEO-optimized website to ensure seamless shopping across all devices, boosting user engagement and reducing bounce rates
    - E-Commerce Product Optimization – Implemented structured data, optimized product descriptions, and enhanced category pages to improve search visibility and organic rankings.
    - SEO & Online Marketing – Integrated on-page and technical SEO strategies, including meta optimization, keyword targeting, and site architecture improvements, leading to increased organic traffic.
    - Conversion Rate Optimization (CRO) – Designed an intuitive UI/UX, optimized product images, and streamlined checkout processes to enhance the customer journey and drive more sales.
    - Content & Social Commerce – Created compelling product descriptions, blog content, and social media campaigns to support online marketing efforts, increasing brand visibility and customer engagement.
    Website Designer & Manager
    Mar 2016 – Jul 2022
    Wink Martindale Enterprises · Freelance
    From March 2016 to July 2022, I managed the comprehensive website redesign and ongoing SEO management for the official website of legendary game show host Wink Martindale. The project’s main objective was to create a modern, professional, and user-friendly website that could serve as a central hub for his career history and public appearances. The project required a deep understanding of WordPress, responsive design principles, and long-term search engine optimization (SEO) to ensure the site’s long-term success and digital relevance. The results of this work can be measured by reviewing the website’s performance and search rankings over the six-year period, which would reveal a steady increase in organic traffic and improved search visibility for key terms.
    WordPress Web Designer
    Mar 2016 – Jul 2016
    Thousand Oaks Electric · Contract
    Launched a fast, SEO-optimized, mobile-ready site to boost engagement and lower bounce rate.

    Key Accomplishments

    MotorWestPerformance.com
    - Continuous Growth - Online revenue up 30%+ Month-over-Month, Quarter-over-Quarter, Year-over-Year.
    EatQuickHealthy.com:
    - Have driven an ongoing 10% annual growth rate in website advertising revenue.
    Teeccino.com:
    - Managed Teeccino’s Shopify site and 7 staff to optimize site performance and user UX.
    PhotoEmission.com:
    - Boosted quarterly search engine rankings by 10% & quarterly digital growth rate of 10%.
    iLoveGreenGorilla.com:
    - Increased purchase conversion rate from 2.96% to 3.97% over 10 months.

    Recent impact

    Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

    Last 30 days
    0contributions
    high0
    medium0
    score0
    Last 90 days
    1contribution
    high0
    medium1
    score1
    Last 12 months
    1contribution
    high0
    medium1
    score1

    Contributions

    Type
    May 2026
    May 03 Sun · 08:28
    Forums med
    Created a topic, Perfect for Use with ‘Local’ App, on the site WordPress.org Forums:
    Plugin works perfectly for me and my Local app so that…
    December 2020
    Dec 12 Sat · 20:19
    Plugins high
    Committed [2438049] to Plugins SVN:
    Dec 12 Sat · 20:16
    Plugins high
    Committed [2438044] to Plugins SVN:
    Dec 01 Tue · 22:41
    Plugins high
    Committed [2429868] to Plugins SVN:
    Dec 01 Tue · 22:38
    Plugins high
    Committed [2429867] to Plugins SVN:
    Dec 01 Tue · 22:34
    Plugins high
    Committed [2429864] to Plugins SVN:
    Dec 01 Tue · 22:28
    Plugins high
    Committed [2429860] to Plugins SVN:
    Dec 01 Tue · 21:49
    Plugins high
    Committed [2429846] to Plugins SVN: