Bloom & Wild

Complexity is inherent in any mammoth tech project. But the best learnings come from navigating the storm. 🐘 💻 🛠️ Last week at Agile Manchester, our VP of Engineering, Stephen Janaway, shared a raw, behind-the-scenes look at how we scale, adapt, and solve complex problems at Bloom & Wild. In his case study featured in the image, "What I learnt from rescuing a mammoth technology integration at Bloom & Wild", Steve broke down 4 critical pillars for turning a stuck project around: 🧠 1. Complexity is inherent – Be aware of it and actively take it into account. 👥 2. Brooks's Law is real – Time and people are not linearly interchangeable. 🏛️ 3. Watch the 'second system effect' – Keep tight control over architecture. 💬 4. Manage the overhead – Never underestimate communication and dependencies. He also dived into how we've reimagined production support at Bloom & Wild, using distinct roles like 'The Gardener' to turn vague 'shared problems' into clear, stress-free ownership for our developers. 🌸 Bonus: Because we are Bloom & Wild, Steve couldn't resist challenging the audience with several rounds of "Guess the Flower" during the session! Huge thanks to the Agile Manchester team for having us, and to everyone who joined Steve's sessions and brought such great energy to the room. 👉 Fellow tech leaders: Which of these 4 leadership lessons resonates the most with your current projects? Drop your choice and your experience in the comments! 👇 #AgileManchester #SoftwareEngineering #TechLeadership

ICYMI - it’s Mother’s Day this Sunday… This is our biggest week of the year in the UK with 1 gift sold every second on our busiest days. It means approximately 1 in 65 households will open their door to a Bloom & Wild delivery this weekend. We don’t take that trust lightly. It’s a privilege to help so many people care wildly for their mums, step-mums, and the women who’ve stepped up. Highlights from our range include: 💐 50+ beautiful bouquets, from letterbox friendly designs to show-stopping blooms 🎁 70+ other gifts, from house plants to foodie treats to pamper hampers! 🌸 A continuation of our Liberty partnership, this season our collection is inspired by their hand-painted 1930’s ‘Honeydew’ print 🍃 A limited edition vase illustrated by Liv & Dom, a sister-artist duo 💗 ‘The Hope’ bouquet returning for a fourth year in support of Tommy's, with £1 donated for every sale Every single order is being prepped and delivered with huge care by our team. They’re the ones making the magic happen. Still looking for a way to say thanks? There’s still time. You can find the full range here: https://lnkd.in/eWAyqfqd #CareWildly #MothersDay

33% of our tech and data team are women. It’s above the 25% industry average, but we aren't ticking boxes. There’s still plenty of work to do. This International Women’s Day, we’re supporting Women in Tech®Germany. We’re donating €1 from every sale of two dedicated bundles to fund their workshops and mentoring. And over on our DACH Instagram, our own team is getting real. They’re sharing the unedited highs and hurdles of being a woman in tech today. As our Lead Software Engineer, Catalina-Ionela Popa-Cornet Jones, puts it: “Technical skills don’t depend on gender. Curiosity and problem-solving abilities are what count. These diverse perspectives help us build better products.” We’re proud to see our teams coming together to celebrate the women shaping our digital future. Check out the WOMEN IN TECH ® Global page to see their impact. Their global summit this April is one to watch. Shop the collection: https://lnkd.in/eTDFVRhg Follow our DACH Instagram: https://lnkd.in/eMsSrPyD #IWD2026 #WomenInTech #BloomAndWild #DiversityInTech #TechForGood

Turning 'Blue Monday' into something a little brighter ☀️ We were thrilled to welcome The Black Wellbeing Collective back to the office for our 'Not-So-Blue Monday' recently, a day dedicated to kindness, connection, and proactive self-care. In a fast-paced industry, slowing down is often the most productive thing we can do. Our team took the time to reflect and get creative during a gratitude card-making workshop, sharing words of encouragement for ourselves and each other. Topped off with team breakfast across our offices, it was a beautiful reminder that while the work matters, the people behind it matter more. Here’s to more moments that help us pause, connect, and look after one another 🤝

63% of Brits now believe their true ‘soulmate’  is actually their best friend, not their romantic partner. Valentine’s Day is traditionally reserved for romantic couples,  fancy dinners and romance. But we think it’s time for a rebrand. We surveyed 2,000 people and the data was undeniable: 🩷 87% say their best friend is one of the most important people in their life. 🩷 83% believe their friendships are more likely to last forever compared to their romantic relationships. 🩷 66% confess their best friend knows secrets that their partner doesn't. That’s why we threw a friendship commitment ceremony in London today. In a one-of-a-kind event, 50 best friends made it official, sharing heartfelt vows and exchanging friendship bracelets instead of rings. Because a bond that survives every life chapter deserves more than just a text. The day was filled with fun, fizz and an overwhelming vibe of appreciation and support. Proving one thing: the greatest love stories don’t always involve romance. As our Brand & Range Director, Jo Reason, puts it: ‘Platonic love is still frequently overlooked on Valentine's Day. We wanted to make sure these love stories finally got recognition’. A massive thank you to The Joy Celebrant, our incredible team who worked for weeks to bring this vision to life, and our gifting partners; ESTELLA BARTLETT MAEGAN, Moët & Chandon The Kitsch Hen 💘 Is it time we stop treating friendships as 'secondary' to our romantic relationships? We’d love to hear your take in the comments 👇

When you’re a flower and gifting brand, things can get pretty busy in the run-up to Valentine’s Day. Across our teams in Europe, we’ve more than doubled the number of deliveries we do in a normal week. The most romantic bunch are in London's East End, where our deliveries have seen the biggest increase versus a normal week (up 142%!) 🩷 Valentine's deliveries in Germany are soaring: +63% versus last year. Our Fairtrade bouquets have been particularly popular after we took part in their ‘Fairburary’ campaign across the country 💚 Typically, 62% of bouquets sold over Valentine’s contain roses. But, for the past five years, we’ve ditched red roses in favour of more thoughtful designs. It means zero clichés and no waste after the demand for them dips post 14 February. A win-win for our customers and the planet 🌎 We don't just do bouquets either. Some of our most loved non-flower gifts this year have been our Letterbox Chocolate Cherry Brownies and the ‘Pub in a Box’ set. To get in the spirit, our teams donned their brightest reds and pinks. A huge thank you to them all for helping make this year’s Valentine celebrations such a success 🙌

We all know how to show up for the big moments. The birthdays, the weddings, Mother’s Day and Valentine’s Day. But what about the moments that don’t make it into the calendar? Today we launch our new TV campaign, which shines a light on a significant life moment which often goes unacknowledged – the bittersweet feeling of an empty nest. As ever, it’s inspired by our customers, who know just how to Care Wildly for the dates circled in the calendar,  as well as the complicated ones in-between. Huge thanks to the team at The Or for bringing this perspective to life and to Goodstuff for the plan to get it onto a screen near you. https://lnkd.in/ekkbbGR8

🚀 We are hiring: Junior Marketing Coordinator (Germany & Austria) 🚀 We’re looking for a proactive, German-speaking Junior Marketing Coordinator to help grow our gifting brand across the DE/AT markets. This is a hands-on, entry-level role focused on partnerships and performance marketing. The Role: 📍  Location: Remote (Based in Germany) 🤝  Focus: Partnerships & Affiliate Marketing 📈  Goal: Drive brand awareness and customer acquisition. What you’ll do: - Source and manage brand & commercial partnerships. - Coordinate the DE affiliate program and seasonal campaigns. - Help execute local events and marketing activations. - Localise assets for the German market. Requirements: - Fluent German (C1+) and professional English. - Based in Germany with a strong understanding of the local market. - Organised, proactive, and eager to learn. - Ready to join a collaborative team and help us build Europe's #1 gifting destination? Apply here: https://lnkd.in/eGu6y842 #Hiring #MarketingJobs #GermanyJobs #JuniorMarketing #Partnerships #CareerGrowth #RemoteJobs

As the most wonderful time of the year approaches, we recently paused to celebrate our amazing team and another successful year of delighting our customers with our annual Winter Party 🎄 The pre-party festivities kicked off with a delicious team lunch, followed by a 1920s-inspired Heist! Our teams enthusiastically worked together, solving riddles and following clues around the streets of South London! In the evening, the celebrations continued at The Gun, a glitzy affair complete with delicious food and drink,  plus plenty of dancing to the fabulously jazzy sounds of Bella and the Bourbon Boys! A big thank you to the wonderful team of volunteer organisers who dedicated weeks to making this celebration possible, and to everyone for coming along. We’re already looking forward to a fantastic 2026! 🥂

Helping you be there this Christmas 🎄 We know how busy this time of year can get. Between all the prep ahead of the big day, you can be left with little to no time to see your favourite people. We’ve loved helping our customers surprise those they haven’t seen with our festive flowers and famous Tiny Trees delivered direct to their doorstep. To help them show up for even more of their loved ones, we expanded our gift collection this year, and have been so thrilled by the wonderful reaction to the new products since they launched. The beauty of Bloom & Wild means a last-minute gift can still be just as thoughtful, ensuring there’s still time to perfect your Christmas list. Here are some of the highlights our customers have been loving: ✨ Elevated hampers:  We launched nine new premium wicker hampers filled with hand-picked treats from brands we know and love. ✨ Delicious hand-baked & fresh treats: Our food and drink selection has grown to include more fresh-baked goods, plus some new surprises (like our smoked salmon and fizz). ✨ DIY gift sets: Gifts that the whole family can get involved with. From baking and embroidery kits to adorable kids' craft sets. ✨ Uplifting essentials: Like candles that remind them to pause for a moment, and even an exclusive co-designed range of Elizabeth Scarlett goodies. We hope it means our customers can easily find a pick for everyone on their list 💝 ‘This Christmas, we are thrilled to have launched our biggest ever range of non-horticultural gifts, all of which wouldn’t have been possible without our wonderful partners who have worked alongside us to bring this incredible collection to life. We have spent time meticulously curating and going over every single gift, ensuring that the range offers our customers thoughtful, high-quality options to celebrate and gift for a variety of moments throughout the festive season.’ - Jess Henderson, Category Lead Which new Bloom & Wild gift  caught your eye this year? 🎁