MarTech News

InMarket partners with Yahoo DSP to enable real-time, visit-based campaign optimization   Michael Della Penna, Chief Strategy Officer at InMarket, and Emily Ray, Sr. Director Business Development at Yahoo DSP, announced a new integration that delivers daily store visit signals into Yahoo DSP, allowing advertisers to optimize campaigns in-flight based on real-world consumer behavior and improve omnichannel performance.   How will real-time visit data redefine media optimization and campaign accountability?   Read the full story on Mar Tech News https://lnkd.in/dJmhjpHW   #InMarket #YahooDSP #MichaelDellaPenna #EmilyRay #ProgrammaticAdvertising #MarTech #CampaignOptimization #OmnichannelMarketing #LocationIntelligence #MarTechNews

Acxiom deepens Amazon Ads partnership, enabling 10,000+ audiences for instant activation in Amazon DSP   Martin Wexler, EVP Product Revenue & Partnerships at Acxiom, and Meredith McTernan Goldman, Director of Amazon DSP, announce an expanded integration that brings 10,000+ Acxiom audiences directly into Amazon DSP, enabling faster activation, higher match rates, and more precise programmatic targeting across Amazon’s ecosystem and the open internet.   How will instant audience activation redefine programmatic advertising at scale?   Read the full story on Mar Tech News https://lnkd.in/d_zQPmaC   #Acxiom #AmazonAds #MartinWexler #MeredithGoldman #AmazonDSP #MarTech #ProgrammaticAdvertising #AdTech #AudienceTargeting #DigitalAdvertising #DataDrivenMarketing #MarTechNews

Braze delivers new agentic AI capabilities transforming how marketers build, personalize, and scale customer engagement   Bill Magnuson, CEO & Co-Founder of Braze, unveils BrazeAI Operator™, Agent Console™, and Creative Studio, enabling real-time decisioning, automated content creation, and unified campaign execution to drive faster, more personalized customer experiences across channels.   How will agentic AI redefine the future of customer engagement and marketing automation?   Read the full story on Mar Tech News https://lnkd.in/djCuCrcB   #Braze #BillMagnuson #MarTech #AgenticAI #AIinMarketing #CustomerExperience #DigitalMarketing #MarketingTechnology #MarTechNews

SiriusXM Media becomes exclusive audio advertising representative for YouTube in the United States   Scott Walker, Chief Advertising Revenue Officer at SiriusXM Media, highlights the partnership as a major step in scaling audio advertising across YouTube’s high-attention listening environments. Romana Pawar, Senior Director of Product at YouTube, emphasizes expanding access to audio-first content moments for advertisers across podcasts, music, and creator ecosystems.   The partnership unlocks guaranteed audio ad impressions at scale, combining SiriusXM Media’s ad tech reach with YouTube’s massive audio-driven audience.   How will audio-first advertising reshape brand engagement in the creator economy?   Read the full story on Mar Tech News https://lnkd.in/dSFT5aBg #SiriusXM #YouTube #AudioAdvertising #MarTech #DigitalAdvertising #AdTech #CreatorEconomy #AudienceTargeting #MarketingTechnology #MarTechNews #TechnologyNews

Pattern® named TikTok Shop’s 2025 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫   Trygve Jensen, at Pattern, highlights the company’s role in helping brands scale profitably across TikTok Shop through end-to-end commerce enablement. Grace Yang, at Pattern, emphasizes the growing opportunity in social commerce as brands leverage creators, AI tools, and global fulfillment to drive measurable sales impact.   With deep integration across storefront setup, advertising, creator networks, and fulfillment, Pattern continues to simplify and scale TikTok Shop growth for global brands.   How is social commerce reshaping the future of ecommerce acceleration?   Read the full story on Mar Tech News https://lnkd.in/dxqXW8DW   #Pattern #TikTokShop #SocialCommerce #EcommerceGrowth #MarTech #DigitalCommerce #AIinCommerce #EcommerceStrategy #BrandGrowth #MarTechNews #TechnologyNews

Alteryx launches AI Insights Agent on Google Cloud Marketplace, bringing reliable AI answers into Gemini Enterprise   Ben Canning, Chief Product Officer at Alteryx, emphasizes trusted, governed AI driven by business logic and enterprise-ready data. Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud, highlights faster deployment and scalable enterprise adoption via Google Cloud Marketplace.   The AI Insights Agent enables governed analytics and defined business logic directly within AI workflows, ensuring consistent and explainable insights.   How will governed AI reshape marketing and analytics decision-making?   Read the full story on Mar Tech News https://lnkd.in/dTcuTmE8   #Alteryx #GoogleCloud #GeminiEnterprise #MarTech #AIinMarketing #MarketingAnalytics #GenerativeAI #AITransformation #MarTechNews #TechnologyNews  

8x8 launches Retail Nationwide in the UK, aiming to close the communication gap that is costing retail stores sales   Michelle Kelly, Retail Expert at 8x8, highlights how traditional communication systems were never designed for mobile-first, shift-based retail environments. Vipool Umaria, Chief Operations Officer at Global Telecom Networks, emphasizes the need for a retail-native communication model that simplifies operations and reduces IT friction across stores.   How will AI-powered, mobile-first communication reshape frontline retail operations and customer experience across the UK?   Read the full story on Mar Tech News https://lnkd.in/dpFfhicg   #8x8 #RetailTech #MarTech #CustomerExperience #DigitalTransformation #CXStrategy #RetailOperations #MarTechNews #TechnologyNews

Nielsen and Stirista announce a strategic collaboration to advance privacy-safe audience solutions   Josh Pisano, General Manager of Global Media at NIQ, highlights the need to move from insight to activation without compromising privacy in modern advertising ecosystems. Ajay Gupta, CEO & Founder of Stirista, emphasizes combining purchase-based intelligence with identity-driven signals to improve audience targeting and campaign performance.   How will this collaboration reshape privacy-first audience activation and data-driven marketing planning?   Read the full story on Mar Tech News https://lnkd.in/d-TrrWGg   #NIQ #Stirista #MarTech #AdTech #AudienceTargeting #DataDrivenMarketing #DigitalAdvertising #MarketingAnalytics #MarTechNews #TechnologyNews

Yelp launches the new Yelp Assistant, transforming local discovery from search to answers and actions   Craig Saldanha, Chief Product Officer at Yelp, highlights this as the company’s most significant AI evolution bringing instant answers, trusted recommendations, and seamless booking into one conversation.   How will AI-powered assistants reshape consumer journeys from discovery to real-time action in the MarTech landscape?   Read the full story on Mar Tech News https://lnkd.in/dUhwpYiW   #Yelp #YelpAssistant #MarTech #AIinMarketing #CustomerExperience #ConversationalAI #DigitalTransformation #Personalization #MarketingTechnology #CXInnovation #MarTechNews #TechnologyNews

Adobe introduces Brand Visibility Solution to redefine 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧   Adobe expands Adobe Experience Manager with a new contextual AI layer designed to help brands optimize visibility across AI discovery surfaces and owned digital experiences. Loni Stark, Vice President of Strategy and Product at Adobe, highlights the shift toward managing both content and context in an AI-driven discovery ecosystem.   How will this reshape the way enterprises balance AI visibility with direct customer engagement?   Read the full story on Mar Tech News https://lnkd.in/dXx7mWbY   #Adobe #AdobeSummit #CustomerExperience #BrandVisibility #ExperienceOrchestration #ContentStrategy #MarketingTechnology #MarTechNews #TechnologyNews