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[–]LordSalem 13.4k points13.4k points  (575 children)

In 2010 chipotle was a staple in many young adults lives because it was cheap and nutritious. I still remember the joy of a $5 burrito that I couldn't finish most of the time.

[–]retardedreptar 3472 points3473 points  (700 children)

How much is it now? I haven't gone to Chipotle in years

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[–]PhazePyre 1002 points1003 points  (54 children)

I'm Canadian. I was watching some old ads from YTV for nostalgia. Ad for KFC 15 piece chicken bucket was 16.99 CAD. Now? 50.89.

[–]AccomplishedAd5201[S] 261 points262 points  (28 children)

Oh my god I remember finding out how expensive KFC buckets have become, that one’s a real shocker. In the south US I feel like the grocery store has good fried chicken, is it similar in Canada? Or maybe grocery stores there don’t fry chicken

[–]socialistrob 118 points119 points  (6 children)

Grocery store fried chicken is one of the last good deals remaining. I live in a city that's more expensive than most similarly sized cities and an eight piece fried chicken is still only 10 dollars. You can feed a family of three on that without having to cook for about 3.50 per person.

[–]BobSki778 28 points29 points  (0 children)

We just “catered” our kids 5th birthday party with fried chicken from the local Kroger grocery store (Ralph’s, Los Angeles) and paid $50 for 48 pieces of hot, ready-to-eat fried chicken in one of those big aluminum catering trays. I thought it was a steal.

[–]i_never_reddit 7 points8 points  (2 children)

When people can't afford fried chicken, that's when the riots will start

[–]PhazePyre 29 points30 points  (6 children)

Honestly, I prefer Popeyes these days after I had my first taste. So much better than KFC and more crisp, less greasy. I'm not sure on the grocery stores, at least the deli. Safeway near me has some good stuff (Buffalo Flings I would die for) but yeah, the price is insane. I know inflation hasn't been amazing given Covid and the 2008 Financial Crisis, but jesus, that's about a 200% price increase.

[–]Omega-10 20 points21 points  (6 children)

Publix. Publix chicken 100%.

Publix chicken tenders twelve inch deli sandwich 100,000%

[–]brz09tls 793 points794 points  (61 children)

I left the US in 2019 when I remember prices like these for a burrito. Out of curiosity, what’s the median price for a chicken burrito these days?

[–]AccomplishedAd5201[S] 576 points577 points  (35 children)

I don’t know about chicken, but I got a Chipotle steak burrito yesterday (same area as the original sign, Florida) for $12.50. Where did you move to out of the US?

[–]brz09tls 187 points188 points  (19 children)

Brazil, sadly no chipotle here 😪.

So the prices have gone up indeed. I lived in the US for 20 years and I guess it was a nice period when the country barely had any inflation so prices were fairly the same year over year. After Covid, all went to shit.

But then I moved here where prices get adjusted every other month and the people are so used to it, it’s expected. Crazy 🤡

[–]Mizukin 22 points23 points  (7 children)

Are you satisfied with choosing Brazil?

[–]i_am_carver 47 points48 points  (2 children)

Did you know in Brazil, they don’t have Brazilian steakhouses? Just steakhouses.

[–]YaSurLetsGoSeeYamcha 53 points54 points  (2 children)

You aren’t missing much, like every other publicly traded food company their quality has degraded significantly while prices skyrocketed. Used to go once a week now I go like 3-4 times a year and regret it every time.

[–]Due_Connection179 30 points31 points  (6 children)

For more context, a chicken burrito is $9.50.

[–]Pyryn 187 points188 points  (15 children)

2017 is both simultaneously just like 3 weeks ago, but also nearly a decade ago

[–]artemasad 34 points35 points  (13 children)

I think that's what people are not realizing. 2017 is before COVID, Trump starting his first term, before Biden was a President. It's a relatively long time ago. Adjusted inflation, the prices here aren't the most ridiculous compared to some other stuff.

[–]Spare-Shirt24 397 points398 points  (122 children)

I used to eat Chipotle all the time at those prices. 

These days, I'm not spending $11+ on a bowl or burrito. It's just not even worth that to me

[–]ATXDefenseAttorney 165 points166 points  (34 children)

Yeah, my wife and I wait to jump in on BOGO deals and such, just too much the other way. Seems like all fast food is becoming a "We priced you out, but if you install the app and let us track you, you can get back in!"

[–]Spare-Shirt24 119 points120 points  (21 children)

Chipotle even said they don't care about raising their prices because their new demographic is people making $100k+. 

I make well over $100k, an am fortunate to live in a MCOL area so I have plenty of discretionary money, but as the kids say "it's so mid"... just not worth my discretionary money anymore. 

[–]Effective-Big8158 59 points60 points  (5 children)

with that kind of money you can buy a Costco membership and become a glizzy gobbler.

[–]Bauld_Man 25 points26 points  (2 children)

At Costco you can get 2lbs of pre-cooked chipotle chicken, bags of microwave cilantro and lime rice, a vat of sour cream, and salsa. All said and done I think I spent about $25.

With that, you can make 6 double-protein portion burrito bowls. Comes out to about $4-5 a bowl and takes all of two minutes in the microwave.

[–]AssGagger 27 points28 points  (4 children)

The gamification of every purchase is becoming tiresome.

[–]CheaterSaysWhat 24 points25 points  (6 children)

The reason burritos became so popular in the first place is cuz they were a poverty meal

Hard to get cheaper than rice and beans with a lil meat 

[–]Durbs12 20 points21 points  (5 children)

"We're pivoting to cater to higher-end customers!" And those higher-end customers are going to shell out equivalent cash to a sit-down for some rice and beans? MBAs seem to love trampling their golden geese.

[–]CheaterSaysWhat 9 points10 points  (4 children)

Dude don’t even get me started on those clowns. 

Reminds me of the creole place in my neck of the woods charging $20-40 for “po-boy” sandwiches…

[–]Significant_Base_125 595 points596 points  (52 children)

The taco truck down the street sells chicken burritos for $5 today, and they are amazing.

[–]Twin_Turbo 454 points455 points  (26 children)

My trucks sell small burritos for $14.50

[–]probablyuntrue 191 points192 points  (10 children)

Damn my truck doesn’t sell me shit

[–]Pocketfullofbugs 41 points42 points  (5 children)

I have never gotten truck food that wasnt undersized, overpriced, and slow to come out. It feels like cool food trucks are something that only exists on TV.

[–]Zncon 8 points9 points  (0 children)

I always thought the point of a food truck was to get rid of the overhead costs and sell cheaper food, but their prices are always absurd. The tradeoff is supposed to be accepting a sketchy kitchen and getting cheap food, not paying 50% AND risking spending the afternoon in the bathroom.

[–]HurricaneAlpha 19 points20 points  (1 child)

My local Mexican bodega upped the prices on their burritos from 10.99 to 13.99 (comes with two sides).

They're massive and delicious and more authentic than most, but I still shed a tear.

[–]phatassgato 47 points48 points  (6 children)

Inflation has hit my local taco trucks the past 3 years. It’s been tragic.

$6 Super burrito has crept up to $11-$15 depending on the truck.

[–]Aint_EZ_bein_AZ 27 points28 points  (0 children)

Where do you live? My taco trucks are 15 bucks

[–]waxheads 6 points7 points  (1 child)

I’d like proof of this because every taco truck I’ve been to in the last 10 years has been upwards of $15

[–]jrschlumpf 125 points126 points  (22 children)

Chipotle CEO is raising prices intentionally because their upscale consumers can afford it

https://www.oregonlive.com/retail/2026/02/chipotle-is-bumping-prices-in-response-to-core-customers-who-make-at-least-100k.html

[–]fc252- 55 points56 points  (7 children)

Finally I found a person who knows the real reason. They are a public company. They have shareholders. This was purposely done to increase profits way beyond what it took to keep the same margins. They wanted to make bank and knew their customers would keep paying it. If you look at a 10 year chart of CMG it did work for quite a while and they did manage to quadruple the share price over the time frame if not keeping the highs from a few years ago when the plan ran out of steam.

[–]slax03 396 points397 points  (47 children)

This entire comment section reads like an orchestrated corporate astroturfed puff piece for Chipotle.

"I'm tired of the Chipotle slander..."

Chipotle's quality and portion size have gone downhill. Private equity strikes again.

[–]AccomplishedAd5201[S] 89 points90 points  (0 children)

I know I thought “this is mildly interesting, I’ll post it before we throw the boards away” and the comments have become a thought experiment

[–]SundayAMFN 25 points26 points  (0 children)

Private equity? Hasn't chipotle been publicly traded since 2006?

I stopped going as much mostly because of the prices. I have not noticed the portion size changes everyone's claiming or a real difference in quality, people are just hallucinating.

[–]damnmyredditheart 18 points19 points  (1 child)

Has nothing to do with PE lmao

[–]finderfolk 22 points23 points  (0 children)

Private equity strikes again

Chipotle IPOd in 2006 and has been publicly listed ever since - none of its largest investors are PE firms (or investing in that capacity).

Not disputing that Chipotle has gone downhill btw, just slightly tired of PE being randomly attributed to anything and everything.

[–]WowIfOnly 32 points33 points  (1 child)

Yeah fuck that, I completely agree with you. Destroyed by PE and Enshittification. 10+ years ago, I used to walk across town to eat at Chipotle literally 3-5 times a week every week during college because of how affordable and tasty it was. So they were most likely getting like $50ish dollars a week from me on average if I only went alone. It's truly hilarious how far they've fallen and how much they've done to destroy the brand and the quality of it. Now years later I only go to Chipotle once every 1 or 2 months when my wife is in the mood for it - and there's a location literally 2 minutes from my house. This would have been like a dream for me in college, and now I just look at the restaurant with disappointment and reminders of how many times they've screwed something up with my order since they went full Enshittification. So I live closer to Chipotle than I ever did, and yet I now spend only a small fraction of the amount of money that I used to there because of how much they fucking suck now. I know I'm not alone because their brand is very clearly struggling and getting worse (as if the changes in leadership and new ideas grasping at straws instead of addressing the gigantic quality and pricing elephants in the room wasn't obvious enough). They're literally doing everything except bringing the prices back to Earth and teaching their employees how to give a shit about food prep.

[–][deleted]  (32 children)

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    [–]SteamyWalnut 48 points49 points  (8 children)

    Chicken bowl at my chipotle is 8.45 so I’ll take it!

    [–]Bleaker82 21 points22 points  (2 children)

    $8.84 cents

    What in the Verizon math is this?

    [–]SpaceChimps98 7 points8 points  (0 children)

    You said 8.84 cents, why are you charging me 8.84 dollars?!

    [–]Chandlingus 75 points76 points  (22 children)

    please tell me this is from further back than 2017.

    [–]AccomplishedAd5201[S] 102 points103 points  (0 children)

    Nope, my boyfriend used to be a manager at Chipotle (for just a few months in 2017) and when they increased prices, he kept it as a keepsake

    [–]Dougdimmadommee 52 points53 points  (12 children)

    Lot of people here seem to be unaware that 2017 was almost a decade ago lol, this isn’t recent history.

    [–]Look_its_Rob 34 points35 points  (5 children)

    Historically prices dont usually double over a decade. 

    [–]Creepy_Song5083 11 points12 points  (1 child)

    Chicken was $5.75 and Steak $6.25 when I worked there in the 2010-2012 range.

    [–]eyeroll611 9 points10 points  (2 children)

    I had the best burrito of my life in San Diego at this place called The Taco Stand. Carne asada, avocado, salsa, and the creamiest refried beans ever.

    [–]AccomplishedAd5201[S] 9 points10 points  (0 children)

    Ugh San Diego has suuuuch good Mexican food

    [–]vi3timportboi 68 points69 points  (43 children)

    Don't worry inflation is only 3.3 percent.

    [–]BoomerSoonerFUT 51 points52 points  (1 child)

    I mean, a chicken burrito at chipotle is $9.15 by me.

    Thats a 40% increase over 9 years which works out to an average 3.87% inflation rate. Which tracks when you factor in those couple of post covid years with 8-9%.