FreeWheel

What drives brand recall in streaming? Context. Aligning ads with the content viewers are actively engaged with is proving to be a powerful lever, helping brands stand out and be remembered. In this clip from StreamTV Show Europe, Travis Flood, Executive Director of Insights at Comcast Advertising, highlights how contextual alignment is delivering stronger brand recall, reinforcing the value of placing ads in environments that match content and viewer mindset.

Introducing FreeWheel Partner Portal, a centralized hub that enables partners to create, test and scale solutions for premium publishers. The Partner Portal brings together API access, permissions, and integration resources into one streamlined experience, making it easier for partners to build, test, and deploy broadly across premium video. Ship faster and scale smarter. Launch partners include DanAds, Operative, Placements.ai, Swivel, and Watching That. Learn more: https://lnkd.in/erS8GJhc

One of the challenges we often hear from our publishers is how they can maximise revenue across mixed inventory while simultaneously maintaining control of allocation and existing commitments. DPG Media Advertising België came to us with the same question, but by utilising Streaming Hub’s Optimised Yield, they were able to strategically balance supply distribution, and saw: • A 29% rise in fill rates  • Rebalanced delivery across BVOD and shortform inventory • 17% increase in short-form delivery

Through a new integration with Inuvo, Inc, FreeWheel Buyer Cloud is embedding IntentKey's AI-driven models of consumer intent directly into the bidding process, allowing advertisers to make real-time decisions on each impression based on predicted interest. This unlocks a more precise way to connect messaging with mindset, improving both relevance and outcomes across premium video. A shift from targeting audiences to understanding them. Learn more: https://lnkd.in/eBUctj5S

Back again! We’re excited to announce that the FreeWheel Beach will be returning to Cannes Lions International Festival of Creativity in June. We’ll showcase recent industry advances, predict what’s next in advertising, and soak up the sun on the French Riviera. Stay tuned for more details! https://lnkd.in/eWY_dtua

Every ad impression is a split-second decision. Across billions of devices. Driving real business outcomes. FreeWheel Streaming Hub makes those decisions smarter by bringing flexibility, transparency, and scale into one unified platform, so the right ad shows up in the right place, every time. Smarter streaming starts here: https://lnkd.in/eBKzPBBg

FreeWheel today launches Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale. Powered by Comcast Technology Solutions’ VideoAI, Context Engine combines computer vision, machine learning, and generative AI to analyze millions of hours of premium video content and assign contextual segments and keywords from closed captions and visual signals. These classifications make inventory more discoverable and brand-safe for buyers, enabling them to deliver ads at scale alongside content that resonates with audiences, expanding reach and enhancing the viewer experience. Read more here: https://lnkd.in/e4cTq4c5

Pause ads are gaining traction across streaming. But scaling them effectively requires more than adoption. It requires standardization. As innovative formats like pause ads continue to grow, the industry must align on consistent programmatic frameworks to ensure these experiences can scale across platforms while maintaining quality and performance. FreeWheel is addressing these challenges by rolling out standardized bidding signals that unlock predictable scale, consistent measurement, and a more transparent marketplace for pause ads. Learn more: https://lnkd.in/eJgTb5FQ

Miami, we’re coming back. FreeWheel will be at POSSIBLE, and this year we’re bringing something new: the FreeWheel Loft at the Eden Roc. Request a meeting to connect with the team, and let’s talk about what’s next in streaming advertising: https://lnkd.in/eujbNH-3

Reaching the right audience is what drives real performance. In this case study, an e-commerce advertiser set out to improve how they connect with niche audiences across premium video. By combining advanced identity solutions with first-party data, they were able to: • Eliminate wasted impressions • Improve targeting precision • Optimize for incremental reach The result: a 49% increase in performance compared to open marketplace benchmarks. Connect with our team to learn more: https://lnkd.in/ezU936Qd