Magnite

The projected price tag for the 2026 midterms is $10.8 billion, a 20% jump from 2022. But here’s the catch: You can't buy 2026 reach with a 2022 playbook. Premium doesn't just mean the biggest platforms; it means executable reach. Read more about what political inventory looks like and what buyers need to know to build stronger campaigns. https://lnkd.in/efmYxGu7

What drives political reach in a fragmented ecosystem? Learn more about optimizing your supply chain at Magnite University⚡ https://lnkd.in/eg8-TaZr

Guten Tag, Hamburg! Join us at The Magnite Café on 5 May. ☕🥐 If you’re going to be in town for OMR or just in the neighborhood, we’re opening our café doors for one day only. Come meet the team, grab a coffee and croissant, and let’s chat about how we can help you build for the future. Ready to grab a table? Request a meeting here! https://lnkd.in/eyKr-RqA

We’re excited to grow our partnership with Hearst News. By combining trusted content, scalable inventory, and innovative formats, we’re helping advertisers drive stronger performance across today’s omnichannel landscape. https://lnkd.in/eqTp-Qp5

Olá Lisbon! The team attended #StreamTVShow Europe last week. Our VP, SpringServe, EMEA Sam Wilson was on stage with an expert panel to explore what is the next generation of targeting in CTV 📺

We’re excited to share a new case study in collaboration with Google and QUARTER MEDIA GmbH, exploring how evolving supply path strategies can unlock meaningful revenue growth. As Supply Path Optimisation (SPO) continues to evolve, buyers are increasingly prioritising inventory that is clearly defined as “direct” and aligned with IAB sellers.json standards — putting greater focus on transparency and supply paths. In this case study, we explored how Open Bidding Direct Pay can create a more direct commercial relationship and shift buyer perception. Find out the incredible results here: https://lnkd.in/e29ThB42

Our Vice President of Revenue, LATAM Salomão B Rodrigues Junior represented Magnite on a panel alongside Frederico Elias from VTEX Ads and Pedro Icimoto from Globo at VTEX DAY, Latin America’s largest e-commerce event. The discussion explored the future of retail media, highlighting interoperability, data governance, premium content, and creative scale. We’re also excited about our growing partnership with VTEX to power retail media innovation across channels.

Live sports bring a level of attention and emotion that’s hard to replicate, giving brands a chance to connect with audiences in real time when it matters most. More on Adzine about why these moments are becoming increasingly valuable for brands.

How is AI simplifying CTV campaigns? Learn more about accelerating your path to launch with premium media at Magnite University⚡ https://lnkd.in/edhZEKTf

By combining Expedia Group's massive first-party traveler intent data with Magnite’s scale across omnichannel formats, including CTV, we're making it easier than ever for advertisers to connect with high-intent travelers at every stage of their journey. It’s an incredible opportunity to drive better results for brands while ensuring a premium, brand-safe experience for consumers. Read more about our partnership in ADWEEK: https://lnkd.in/e7rhf3Fc