GumGum

90 minutes. Every emotion. ⚽️ World Cup audiences don’t stay in one mindset. They swing between extremes in real time. • Tension to euphoria in seconds • Second screens fueling the moment 📱 • Entire nations reacting together 🌍 That shift is where brands either land or miss. Season 2 of State of Mindset starts with the mindset of World Cup audiences. Watch the full first episode ⬇️

POSSIBLE is almost here. ☀️ As you lock in your schedule for next week, make sure to add our panel and Mindset Lounge happy hour to your calendar: 📺 Winning Streaming with Mindset Tuesday, April 28 | 12:00–12:30 PM CRO Katy Loria sits down with Andrew Thomas (Archer Meat Snacks) and Rob Auger (Digitas North America) to explore why mindset is becoming the strategic edge in streaming advertising. 🍸 Mindset Lounge Happy Hour Tuesday | 5:00–7:00 PM Join us for signature cocktails, meaningful connections, and continued conversation around the power of reaching people in the right mindset. 🎥 Introducing Mindset Snapshots Our CEO, Marcus Startzel , is interviewing senior leaders across brands, agencies, and tech in a new video series uncovering how mindset fuels leadership and innovation. 🛍️ Find Your Perfect Swag Stop by our Match Market for swag customized to your mindset. We can’t wait to see you in the Miami sun. 🌴 📍The Mindset Lounge | Lot 600 at the Fontainebleau See the full programming: http://bit.ly/4u8m2SS #POSSIBLE2026

Everyone has data. Knowing what to do with it is the problem. 🧠 Introducing Chat in our Mindset Portal, turning simple questions into actionable insights. With Chat, you can learn: • Where your brand and message should show up • What’s driving performance • What to do next From prompt to campaign direction in seconds. ➡️ We broke down how it works and what it unlocks in the full blog: https://bit.ly/4sLguMG

This Earth Month, our teams in New York and Los Angeles went green ♻️ with hands-on activities designed to support our local ecosystems. 🍎 In NYC: Our office terrace was transformed into a pop-up farmers market, bringing beautiful produce sourced from New York State farms directly to our team. 🌴 In LA: Our team held a hands-on seed capsule workshop, combining native wildflower seeds, clay, and soil to form “seed bombs.” These are designed to be tossed onto dry ground; when the LA rains hit, the clay dissolves and the seeds sprout to support our local pollinators. 🌸 Special thanks to our people & workplace team for planning these thoughtful experiences! Sofia Bautista Jackson Chant 👏 #EarthMonth #CompanyCulture

Our CRO, Katy Loria, and General Manager EMEA & JAPAC, Peter Wallace, just wrapped up their week in Japan with our team! 🇯🇵 From press interviews to meetings with customers to karaoke with our team in Golden Gai, they made the most of their time in Tokyo. Huge thanks to our GumGum Japan K.K. team, and our agency and brand partners for making their trip memorable, fun, and productive. Here's to more collaboration, connection, and cultural immersion. 🥂

Sometimes the best opportunity in streaming isn't the play, it's the pause. ⏸️ We're thrilled to see our partners at Archer Meat Snacks featured in AdExchanger, where they share how they're tackling one of the snack aisle's toughest challenges: turning product demand into real brand recognition. As our first-to-market CTV Pause Ad partner, we were able to help Archer show up in moments that were both intentional and snack-time-perfect: when viewers pause their streaming and reach for something good. The results? Double-digit lifts across the funnel: 📈 +11.5pt increase in aided brand awareness 🛒 +10pt increase in purchase intent ❤️ +5pt increase in brand favorability A huge thank you to James Hercher and AdExchanger for telling this story, and to Andrew Thomas, the incredible teams at Archer, and their agency Ignited for partnering with us. Read the full article here: https://bit.ly/4c8ECEh

We’re growing 🌱 in the Netherlands! 🇳🇱 Ready to join a company that's transforming advertising through mindset? We’re looking for a Digital Director (Sales) to drive strategy, build key relationships, and deliver meaningful results. Explore the role 👇 https://bit.ly/4vvrKzx

In just a couple of months, the world will be competing to be crowned the best soccer (okay, football) team. ⚽ But what do brands need to consider to reach the deeply engaged fans of the tournament? Mindset. Our GM, EMEA & JAPAC, Peter Wallace, recently wrote in his latest The Drum Open Mic article that brands that consider audience mindset will be the real winners. "A mindset-based strategy will enable your brand to connect with its audience on a profound level – with a live understanding of what works, and what doesn’t, enabling agility as the drama unfolds. It’s a skill that cuts right to the core of the gut-wrenching emotion that is live World Cup football." Read the full piece now 👉 https://bit.ly/4dGtjEi

Pause ads are more powerful than most advertisers realize if you stop thinking about them in isolation. They’re not a format. They’re a moment. The real CTV opportunity is bigger: → Match creative to mindset → Measure what actually matters → Connect it across screens Because impact doesn’t come from placement alone, it comes from relevance. Learn more about our CTV Ad formats here 👉 https://bit.ly/3NzfcGh #ctv #pauseads

Headed to POSSIBLE 2026? The right conversations start in the right mindset. 🧠 📍The Mindset Lounge | Outdoor Garden Expo, Lot 600 👉 Request to meet with our on-site team here: https://bit.ly/4dzwRIA #POSSIBLE2026