Skio

–48% cancellations. +208% reactivations. Powered by Skio. Full Gratsi case study 👇 Gratsi wasn’t struggling. They were flying and scaling incredibly fast. Award-winning product. One of the fastest-growing boxed wine brands in the U.S. Subscriptions meaningfully driving retail expansion and cash flow. But as growth accelerated, something subtle surfaced: Subscribers were quietly building real value - perks, freebies, exclusive gifts - yet that value wasn’t obvious at the exact moment they considered canceling. So we made a series of small, focused changes to the cancellation experience. Four weeks later: 1️⃣ 48% fewer cancellations 2️⃣ 208% more reactivations 3️⃣ Six figures in annual revenue recovered (on a first-order basis, multiples of that over time) Read the full Gratsi case study and steal the YOCTO playbook: https://lnkd.in/dqKWJZ6U

"Wait... didn't Skio already have multiple cancel flows?" Yes and no. (Mostly yes, but now even more yes). We’ve always had conditional logic at Skio, but until now, every subscriber saw the same splash screen video and the same initial choices. That’s officially over. With Multiple Cancel Flows, you can now segment your messaging from the very first click. Why this matters: ✅ The "One & Done" Crowd: Show a specific video to someone trying to cancel after order #1 ✅ The Category Kings: Offer a wide variety of distinct products? Talk your subscribers across each product type differently ✅ The Seasonal Shoppers: Tailor the experience for those who joined during a Black Friday or holiday push Personalization shouldn't start halfway through the flow. It should start at the jump. Peep D'Tanga Small's breakdown of how this is moving the needle for merchants👇

At Longplay, the way we think about loyalty starts with the customer experience. Loyalty isn’t a program. It’s a behavioral lever inside the customer lifecycle. The question we always come back to is: Where & how does loyalty actually show up for your brand's customers? Loyalty works best when it actively engages members where they already are — during moments of interaction, decision-making, and habit-building — rather than asking customers to go out of their way to engage with it. That’s why we get excited about loyalty programs that enhance the subscription journey itself. Skio's launch of Skio Loyalty is a great example of this approach applied by one of our favorite tech partners. Because loyalty lives directly inside the subscription portal, it naturally becomes part of how customers manage, experience, and interact with their subscription: • Credits, tiers, and referrals are visible alongside orders • Subscribers earn more through subscription-weighted rewards, reinforcing commitment • One-click credit redemption removes friction at the moment of purchase One feature that is a great example of this is how loyalty can be used to support retention moments. When a customer enters a cancel flow, their available credit can be surfaced as part of the experience — helping them reconnect with the value they’ve already earned and making the decision feel more organic + relationship-driven, not transactional & discount-driven. Beyond that, features like: • Tier-locked products and perks • Streak rewards that recognize consistency • Action-based earning (reviews, referrals, product swaps) …all create more opportunities for meaningful engagement across the customer journey. To us, this is what modern loyalty looks like: Not just rewards for spending — but thoughtful touchpoints that reinforce value, recognition, and the customer relationship over time.

Your cancel flow is leaking revenue. Here's the fix most brands overlook. Every subscriber hits the same flow. Customer picks a reason you change the save offer. It's reactive. You're playing defense from the jump. Your VIPs shouldn't have the same experience / offer as someone gaming your welcome discount. At Skio we've built a top-shelf subscription experience for both the brand and the subscriber. Our biggest bets in H2 2025 reflect that: Customer Portal v3. Subscription Analytics rebuild. And now Multiple Cancel Flows. The concept: entry conditions that route subscribers to different experiences BEFORE they pick a reason. You define the start condition based on... Order count LTV Loyalty status Day of the week + more and your subscriber is routed to a totally unique flow. VIP? Founder video splash screen (we've seen ~30% save rates with these). Loyalty recognition. Direct outreach. First-time buyer? Education. Flexibility. No discount until they've seen the value. Oh yeah, and they're editable. Change whatever, whenever. Ready to stymie subscriber churn proactively (yes, I did get a 5 on the AP Lit exam)? Multiple Cancel Flows is live for all Skio merchants. If that isn't you, I'm a DM away.

These 3 concepts open up a whole world of complex subscription experiences. Here they are: 1️⃣ Triggers The "When." This defines the exact moment the Journey begins 2️⃣ Conditions The "Who." This filters subscribers in or out (e.g., VIPs, specific products, cycle counts) 3️⃣ Actions The "What." This is the magic. Do you swap a product? Add a free gift? Apply a discount? That’s the formula. Once you master this logic, the intimidation factor disappears and the revenue opportunities open up. The only hard part left? Deciding what to build first. Don't worry, we've got you covered. Alessandro Pacitti jumped on to breakdown his fav high-converting examples: