From social buzz to sold out 🎤 An inaugural music festival used curation to extend first-party data across social, reach relevant music fans at scale, and convert early interest into ticket sales. Here's what that looked like: 🎟️ Sold out in under 14 days 📈 11x return on ad spend 💬 495K+ engagements Tune into the full story → https://lnkd.in/eCnWup_m
Experian Marketing Services
Advertising Services
New York, NY 14,154 followers
Powering data-driven advertising through connectivity
About us
We combine data, identity, activation, curation, and measurement to help brands, agencies, data providers, and platforms understand consumers and reach them across channels. Our solutions support audience planning, activation, and measurement across TV, digital, social, direct mail, commerce media, and other growing channels. We help marketers connect consumer signals across households, individuals, devices, and behavior in privacy-safe ways. Our approach brings together predictive insight, real-time intelligence, curated supply, and outcome-based measurement to create a connected path to performance, strengthened by predictive modeling and AI. Built on data you can trust, we help marketers act on what’s next.
- Website
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https://www.experian.com/marketing
External link for Experian Marketing Services
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Specialties
- Advertising, AI-powered marketing, Audience activation, Audience data, Audience segmentation, Commerce media, Consumer data, Cross-channel marketing, Customer data, Customer insights, Data collaboration, Data marketing, Digital identity, First-party data, Identity resolution, Marketing measurement, OTT advertising, Predictive modeling , Programmatic advertising, and Real-time intelligence
Updates
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We’re excited to announce Diaceutics PLC’ clinical audiences are now live in Experian’s data marketplace, bringing diagnostically informed audience activation to pharmaceutical and life sciences marketers. 🧬 See how this collaboration helps healthcare marketers activate health audiences across platforms and premium environments with less complexity: https://bit.ly/4cWqJcn
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Last week, our own Lauren Carlson, Account Director, Strategic Accounts, moderated the Where Culture Meets the Shelf: Reinventing Shopper Marketing panel at the Brand Innovators Culture, Innovation and Commerce Summit in NYC, leading a conversation rooted in real commerce strategy. 🗽🎤 Swipe to see some highlights 👇
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Meet our team heading to POSSIBLE Miami 🌴 We’ll show you how we turn fragmented data into activation-ready audiences, connect identity across platforms, and deliver measurement that proves what’s actually working. 🗓️ April 27-29, 2026 For more information on how we're turning data into outcomes → https://lnkd.in/ewt_tQ4B Allison O'Mealia, Ali Mack, Brittany Blackford, Brooke Logan, Chris Meredith, Colleen Dawe, Jason Weinstein, Kaspar Raigla, Kristin Walsh, Roger C., Sarah Ilie, Sheila Wirick
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American Home Shield wanted to better identify, understand, and target online audiences in-market for home warranty products while driving down cost per action (CPA). Andrea Steele, Director, Media & Marketing, American Home Shield, and her team used Experian Curated Deals to connect data, inventory, and optimization across audio, display, and video. The results: • 18% lift in CPA efficiency • 3.7x more cost-efficient streaming audio • 28% lower display prospecting costs Read the full case study 👉 https://lnkd.in/e65MRCjE
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Healthcare has more data than ever. So why isn’t engagement improving? Colleen Dawe, VP Advertiser Partnerships, explains to solli why healthcare personalization hasn’t progressed despite years of investment. The issue isn’t access to data; it’s the lack of real-world context behind it, and that gap shows up in missed screenings, low response rates, and stalled outcomes. Read the full perspective 👉 https://lnkd.in/eAYxqBCe
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The publisher playbook is being rewritten by AI. In Association of National Advertisers, Jake Abraham, Head of Strategic Partnerships, breaks down the four shifts publishers can’t ignore, from static segments to real-time intent and data that AI can actively query. Read the full playbook 👉 https://lnkd.in/eDxDP5ma
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Agentic AI is reshaping decision-making in programmatic. Matthew Griffiths, SVP of Technology, shares with Advertising Week why real-time data enrichment matters. When agents rely on delayed or proxy signals, performance lags behind reality. Stronger data at the point of decision helps models act on what’s actually driving outcomes. Read the full article 👉 https://lnkd.in/eJqg2HfU
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American Home Shield improved CPA efficiency by 18% with Experian Curated Deals📊 Running across display, online video, and audio, the team focused on audience curation and real-time optimization to improve acquisition efficiency across channels. Results: 📈 18% improvement in CPA efficiency 🔊 3.7x more cost-efficient audio 💡 Lower prospecting costs in display A clearer view of audiences, paired with curated inventory, changed how performance showed up across the mix. See how they did it → https://lnkd.in/eJywUgBS
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Healthcare organizations have invested heavily in digital engagement, yet personalization still feels stuck. Kevin Dunn, Chief Revenue Officer, shares how privacy-safe identity is the key to empathetic engagement and helps teams connect data, channels, and patient behavior. 🔍 Read Kevin’s perspective 👉 https://lnkd.in/e-AHh9_s
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