Webinar: How to Use Rich Push

Webinar: How to Use Rich Push

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  Webinar How to UseRich Push 04/26/17
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  Meet Your Hosts AaronSawitsky Localytics Head of Product Marketing Kristina Lisacki Localytics Account Manager
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  Agenda Intro Best Practices Sending RichPushes Q & A The Basics
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  The Basics
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  What is aRich Push? • A rich push is a push notification that includes “rich content” (a picture, GIF, video, or audio file)
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  Why send richpushes? 1. Rich visuals make your notifications more interesting and engaging 2. With rich pushes, you can bring content outside your app, removing a barrier to consumption 3. They produce results: Increase in Open Rate 30% Source: Localytics, 2017
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  Rich Pushes oniOS vs. Android Both iOS and Android support rich push. However, there are some differences between the two platforms: • Supported content: • On iOS, you can include images, GIFs, videos, and audio files in your push notifications • On Android, you can only include images • On iOS, only users running iOS 10 can see rich push content • Users on an older version of iOS will still receive the message, they just won’t see the rich content • With the stock Android notification style, you can only display one line of text with a rich push • There are also slight differences in how rich content is displayed
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  iOS Android Preview Expanded Expanded Preview
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  Preview vs. Expanded •When a user first receives a rich push, they generally see it in the preview format • In order to view the expanded version, the user must tap or swipe the notification • The one exception is on newer versions of Android, the notification at the top of the notification drawer will automatically appear as expanded
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  Best Practices
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  Stay True toYour Brand Make sure that the rich content you use matches the rest of your brand: • Memes in particular are tricky – they can give your app more personality, but they are also not a good fit for many brands
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  Don’t Rely Exclusivelyon the Rich Content In case the rich content doesn’t load, you want to ensure your notification still makes sense with text alone. Rich content might not load because: • It takes too long to download the content • On iOS, a user doesn’t have iOS 10
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  Think About FileSize Many users are sensitive about data usage • If you chew up too much of your users’ data with rich content, they will disable push notifications • Take the time to compress and optimize your rich content before uploading it • iOS has hard limits for file sizes – 10MB for images/GIFs, 50MB for movies, and 5MB for audio files • Although Android has no hard limits, we recommend that you adhere to the limits above
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  Movies vs. GIFs Ingeneral, we recommend using GIFs instead of movies for the following reasons: • GIFs have a smaller file size • GIFs automatically start animating in the expanded view – with movies you must press the play button • The lack of audio in a GIF can be a pro in some cases (less chance of embarrassing a user with unexpected audio) • Having said that, there are certainly times when it makes sense to send a video
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  A/B Testing Especially whenyou start using rich push, use A/B testing to determine what types of imagery you should use: • Does a certain background drive higher open rates? • Should you include people in your imagery? • Should the image have a natural setting or be set in a studio? • For iOS, do users respond differently to GIFs vs. images vs. videos?
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  All Other BestPractices Still Apply Rich pushes are exciting, but don’t lose track of standard push best practices: • Target your messages at specific groups of users • Make sure that the content you send is relevant for the recipients • Don’t over-message users
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  Sending Rich Pushes
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  Setup There are afew integration requirements before you can start sending rich pushes using Localytics: iOS • Must be running SDK Version 4.1+ • Must add a snippet of code to your app (found in our Dev Docs) Android • Although we have had some form of rich push support for years, we introduced a new level of native support with the recent release of SDK Version 4.3 • We will also be adding enhanced Dashboard support for Android rich push in June
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  Sending Rich Pushes Onceyou have done the necessary integration work, you can send rich pushes through the Dashboard or using the Push API • Instructions for sending rich content using the Push API can be found in our Dev Docs • Right now, let’s look at how you send rich content using the Dashboard
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  Demo
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  Questions?