Turn your LinkedIn into a
Recruiter Magnet
University Placement Cell, Jamia Millia Islamia’s ONE-day workshop titled LinkedIn Optimization for Career Enhancement.
Date: 27th
March 2026 | 10 30 AM to 12 30 PM
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Speaker-
Ambuj Saxena, LinkedIn Branding Specialist
About
the speaker
Co Founder- Social Buzz
World Bank Trainer
Published Book Author
LinkedIn Personal
Branding specialist
Awarded Creative
Entrepreneur
Alumnus – JMI and
MICA
Regular speaker- IIM, DU,
TAPMI, JMI etc
Naukri.com vs Shine.com vs LinkedIn
S h i n e . c o m LinkedIn
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Naukri.com
Jobs listed Jobs listed Jobs listed
Database of
Job Seekers
Database of
Job Seekers
Database of
Job Seekers
5,00,000+
5,00,00,000+
3,00,000+
3,40,00,000+
3,00,00,000+
15,00,00,000+
Source: https://www.linkedin.com/pulse/100-essential-linkedin-statistics-facts-2025-your-guide-dilawar-malik-pog9f/
100x more jobs on LinkedIn
5x more job seekers!
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
LinkedIn for Hiring
• 95% of recruiters use LinkedIn regularly.
• 122 million got interviews via LinkedIn.
• 35.5 million were hired through
contacts.
• Remote job postings rose 25%.
• Recruiters search by skills 5x more than
degrees
Source: https://www.linkedin.com/pulse/100-essential-linkedin-statistics-facts-2025-your-guide-dilawar-malik-pog9f/
57
9000
6
Live Job posting
per minute
Jobs applied per
minute
Hires per
minute
Ambuj Saxena
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Algo rewards Frequency
Consistency= Trust
Build Content calendar
LinkedIn Profile Pic: Best Practices
1. PFP should depict how you look on a daily basis —
your hair, glasses, makeup, facial hair, and so on.
2. Wear what you would wear at work
3. Avoid distracting BG and take the photo in soft
light
4. Be the only person in the picture and let it be HD
5. NO SELFIE!
6. People view you as more likable, competent, and
influential if you smile in your pic. And smiles that
show teeth were rated twice as likable as closed-
mouth smiles.
• Pro Tip: Make sure your face takes up at least 60% of
the frame
Source: https://www.linkedin.com/business/talent/blog/product-tips/tips-for-taking-professional-linkedin-profile-pictures
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
LinkedIn profile headline:
Make 220 characters count!
• Make it quick: Sum up what
you do in a sentence or two.
• Make it catchy: Write a
memorable sentence that gets
attention.
• Make it you: Show how your
personality and job set you
apart.
Pro Tip: Your Top skill should be
part of your Headline
Source: https://www.linkedin.com/business/talent/blog/product-tips/recruiters-with-eye-catching-linkedin-profile-headlines
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
LinkedIn Profile Summary
• Don’t be shy about showing your number of
connections, listing big-name companies you work
with, and detailing impressive career highlights.
• Share a story with enthusiasm
• Get creative- Hook your audience with unique but
clear ways of expressing your role and hiring focus.
This helps communicate how you’re approachable
and unique.
• Weave in humor
Pro tip: Integrate at least 3 skills in the About Section
Source: https://www.linkedin.com/in/gijomathew/
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
“Hard skills get you the interview
but soft skills get you the job.”
• LinkedIn offers 41,000 Skills
• Each profile can select 50 Skills to be used
• Recruiters are increasingly hiring based on Skills
rather than Degrees or Experience.
• Recruiters search by skills 5x more than degrees
• Most In-Demand Skills
Communication | Customer service | Leadership |
Project management | Management | Analytics |
Teamwork | Sales | Problem-solving | Research
Pro Tip: Integrate your top 3 skills in your Headline
and About section
Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Show off creds!
• Upload licenses and certifications and
Projects undertaken to pump up your
credibility
• At least 3 entries makes the recruiter think of
you as self starter and self motivated!
Pro-Tip: It’s preferred to have LinkedIn Learning
courses uploaded here!
Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Recommendations: Give and Take!
• Give recommendations to Receive recommendations
Pro-Tip: Thumb rule of 4-2-1
1. Receive 4 recommendations from Seniors or
managers or Academic Faculties or Project Managers
– Showcase Hard skills and Soft skills
2. Receive 2 Recommendations from Peers who worked
with you – Showcase Teamwork
3. Receive 1 Recommendation from a junior who
worked under you – Showcase Leadership
Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Grow your Network
• Engage with professionals in your industry
• Industry authority figures are part of various events,
seminars, courses, MDPs etc.
Pro Tip: Want viral posts that have precedence? If you
aspire to be a content creator, you can find the connections
of another content creator and study the content to pivot
your own content
Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Follow the Top Voices!
• Add context to your profile
• Show your passion
• Adds valuable content on your feed
Pro Tip: To get more Profile Viewers, find out the
“Most Commented”-Recent post of the Top Voice
and leave a meaningful 20 word long comment.
Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
Bonu
s
TIP
#1
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
• Contact the job poster via InMail (when
available) to tell them why you want the
job.
• Follow the company’s LinkedIn Page for
their most recent news and updates.
• Engage with content posted by the
companies you’re interested in
Bonu
s
TIP
#2
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
Set up Job alerts
Customise job search for lower number of
applicants and recent job posts
Bonu
s
TIP
#3
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
BOOLEAN Search for Jobs
• Quoted searches: For an exact phrase, enclose the phrase in quotation marks (" "). For example, type "product
manager". You can also use quotation marks if you want to find someone with a multi-word title. In order to
optimize overall site performance, stop words such as "by", "in", and "with" are not used.
• NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search
results. This typically limits your search results. For example, "programmer NOT manager".
• OR searches: Type the word OR (all caps) to see results that include one or more items in a list. This typically
broadens your search results. For example, "sales OR marketing OR advertising”.
• AND searches: Type AND (all caps) to see results that include all items in a list. This typically limits your search
results. For example, "accountant AND finance AND CPA".
• Parenthetical searches: Combine terms with parentheses to build complex logic. For example, VP NOT (assistant OR
SVP). Parentheses ( ) are the only grouping symbols LinkedIn.com recognizes; square brackets [ ], curly braces { }, and
angle brackets < > are treated as ordinary characters and will not group terms.
Order of precedence
• Quotes " ": Exact phrase match. Phrase matching occurs before any Boolean logic is applied.
• Parentheses ( ): Used to explicitly group Boolean logic. Grouped expressions are evaluated before ungrouped logic.
• NOT: Applied after any parentheses or quotes phrases are resolved.
• AND: Evaluated after NOT but before OR.
• OR: Lowest precedence among Boolean operators.
• For example ("HP" OR "Noise" OR "Google" OR "Adobe") AND title:Marketing
NOT Sales
Source: https://www.linkedin.com/help/linkedin/answer/a524335
🏢 3 Bonus Prompts
1. ____________________________
2. ____________________________
3. ____________________________
Posting freq: _________________
Ambuj Saxena
linkedin.com/in/ambujsaxena/
https://socialbuzz.org.in
📌 Customized Cover Letter
1. Educational: _______________
2. Inspirational: ______________
3. Entertainment: _____________
4. Promotional: _______________
🎬 Recommendation Letter [From
Industry Mentor- Work]
[You need to use the JD +
own LinkedIn Profile +
Company about section on
Linkedin]
📱 Recommendation Letter [From
Faculty – Academic]
Primary: ______________________
Secondary: ____________________
Skip for now: _________________
Why: __________________________
[Use this for professors,
HODs, mentors]
[Use this for managers,
founders, team leads]
Thank You
Ambuj Saxena | ambuj@socialbuzz.org.in | +91 7042106011
Scan Me!

Turn your LinkedIn into Recruiter Magnet

  • 1.
    Turn your LinkedIninto a Recruiter Magnet University Placement Cell, Jamia Millia Islamia’s ONE-day workshop titled LinkedIn Optimization for Career Enhancement. Date: 27th March 2026 | 10 30 AM to 12 30 PM linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Speaker- Ambuj Saxena, LinkedIn Branding Specialist
  • 2.
    About the speaker Co Founder-Social Buzz World Bank Trainer Published Book Author LinkedIn Personal Branding specialist Awarded Creative Entrepreneur Alumnus – JMI and MICA Regular speaker- IIM, DU, TAPMI, JMI etc
  • 3.
    Naukri.com vs Shine.comvs LinkedIn S h i n e . c o m LinkedIn Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Naukri.com Jobs listed Jobs listed Jobs listed Database of Job Seekers Database of Job Seekers Database of Job Seekers 5,00,000+ 5,00,00,000+ 3,00,000+ 3,40,00,000+ 3,00,00,000+ 15,00,00,000+ Source: https://www.linkedin.com/pulse/100-essential-linkedin-statistics-facts-2025-your-guide-dilawar-malik-pog9f/ 100x more jobs on LinkedIn 5x more job seekers!
  • 4.
    linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in LinkedIn for Hiring •95% of recruiters use LinkedIn regularly. • 122 million got interviews via LinkedIn. • 35.5 million were hired through contacts. • Remote job postings rose 25%. • Recruiters search by skills 5x more than degrees Source: https://www.linkedin.com/pulse/100-essential-linkedin-statistics-facts-2025-your-guide-dilawar-malik-pog9f/ 57 9000 6 Live Job posting per minute Jobs applied per minute Hires per minute Ambuj Saxena
  • 5.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Algo rewardsFrequency Consistency= Trust Build Content calendar LinkedIn Profile Pic: Best Practices 1. PFP should depict how you look on a daily basis — your hair, glasses, makeup, facial hair, and so on. 2. Wear what you would wear at work 3. Avoid distracting BG and take the photo in soft light 4. Be the only person in the picture and let it be HD 5. NO SELFIE! 6. People view you as more likable, competent, and influential if you smile in your pic. And smiles that show teeth were rated twice as likable as closed- mouth smiles. • Pro Tip: Make sure your face takes up at least 60% of the frame Source: https://www.linkedin.com/business/talent/blog/product-tips/tips-for-taking-professional-linkedin-profile-pictures
  • 6.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in LinkedIn profileheadline: Make 220 characters count! • Make it quick: Sum up what you do in a sentence or two. • Make it catchy: Write a memorable sentence that gets attention. • Make it you: Show how your personality and job set you apart. Pro Tip: Your Top skill should be part of your Headline Source: https://www.linkedin.com/business/talent/blog/product-tips/recruiters-with-eye-catching-linkedin-profile-headlines
  • 7.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in LinkedIn ProfileSummary • Don’t be shy about showing your number of connections, listing big-name companies you work with, and detailing impressive career highlights. • Share a story with enthusiasm • Get creative- Hook your audience with unique but clear ways of expressing your role and hiring focus. This helps communicate how you’re approachable and unique. • Weave in humor Pro tip: Integrate at least 3 skills in the About Section Source: https://www.linkedin.com/in/gijomathew/
  • 8.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in “Hard skillsget you the interview but soft skills get you the job.” • LinkedIn offers 41,000 Skills • Each profile can select 50 Skills to be used • Recruiters are increasingly hiring based on Skills rather than Degrees or Experience. • Recruiters search by skills 5x more than degrees • Most In-Demand Skills Communication | Customer service | Leadership | Project management | Management | Analytics | Teamwork | Sales | Problem-solving | Research Pro Tip: Integrate your top 3 skills in your Headline and About section Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
  • 9.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Show offcreds! • Upload licenses and certifications and Projects undertaken to pump up your credibility • At least 3 entries makes the recruiter think of you as self starter and self motivated! Pro-Tip: It’s preferred to have LinkedIn Learning courses uploaded here! Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
  • 10.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Recommendations: Giveand Take! • Give recommendations to Receive recommendations Pro-Tip: Thumb rule of 4-2-1 1. Receive 4 recommendations from Seniors or managers or Academic Faculties or Project Managers – Showcase Hard skills and Soft skills 2. Receive 2 Recommendations from Peers who worked with you – Showcase Teamwork 3. Receive 1 Recommendation from a junior who worked under you – Showcase Leadership Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
  • 11.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Grow yourNetwork • Engage with professionals in your industry • Industry authority figures are part of various events, seminars, courses, MDPs etc. Pro Tip: Want viral posts that have precedence? If you aspire to be a content creator, you can find the connections of another content creator and study the content to pivot your own content Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
  • 12.
    Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Follow theTop Voices! • Add context to your profile • Show your passion • Adds valuable content on your feed Pro Tip: To get more Profile Viewers, find out the “Most Commented”-Recent post of the Top Voice and leave a meaningful 20 word long comment. Source: https://www.linkedin.com/business/talent/blog/talent-acquisition/skills-on-linkedin-profile
  • 13.
    Bonu s TIP #1 Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in • Contactthe job poster via InMail (when available) to tell them why you want the job. • Follow the company’s LinkedIn Page for their most recent news and updates. • Engage with content posted by the companies you’re interested in
  • 14.
    Bonu s TIP #2 Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in Set upJob alerts Customise job search for lower number of applicants and recent job posts
  • 15.
    Bonu s TIP #3 Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in BOOLEAN Searchfor Jobs • Quoted searches: For an exact phrase, enclose the phrase in quotation marks (" "). For example, type "product manager". You can also use quotation marks if you want to find someone with a multi-word title. In order to optimize overall site performance, stop words such as "by", "in", and "with" are not used. • NOT searches: Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. For example, "programmer NOT manager". • OR searches: Type the word OR (all caps) to see results that include one or more items in a list. This typically broadens your search results. For example, "sales OR marketing OR advertising”. • AND searches: Type AND (all caps) to see results that include all items in a list. This typically limits your search results. For example, "accountant AND finance AND CPA". • Parenthetical searches: Combine terms with parentheses to build complex logic. For example, VP NOT (assistant OR SVP). Parentheses ( ) are the only grouping symbols LinkedIn.com recognizes; square brackets [ ], curly braces { }, and angle brackets < > are treated as ordinary characters and will not group terms. Order of precedence • Quotes " ": Exact phrase match. Phrase matching occurs before any Boolean logic is applied. • Parentheses ( ): Used to explicitly group Boolean logic. Grouped expressions are evaluated before ungrouped logic. • NOT: Applied after any parentheses or quotes phrases are resolved. • AND: Evaluated after NOT but before OR. • OR: Lowest precedence among Boolean operators. • For example ("HP" OR "Noise" OR "Google" OR "Adobe") AND title:Marketing NOT Sales Source: https://www.linkedin.com/help/linkedin/answer/a524335
  • 16.
    🏢 3 BonusPrompts 1. ____________________________ 2. ____________________________ 3. ____________________________ Posting freq: _________________ Ambuj Saxena linkedin.com/in/ambujsaxena/ https://socialbuzz.org.in 📌 Customized Cover Letter 1. Educational: _______________ 2. Inspirational: ______________ 3. Entertainment: _____________ 4. Promotional: _______________ 🎬 Recommendation Letter [From Industry Mentor- Work] [You need to use the JD + own LinkedIn Profile + Company about section on Linkedin] 📱 Recommendation Letter [From Faculty – Academic] Primary: ______________________ Secondary: ____________________ Skip for now: _________________ Why: __________________________ [Use this for professors, HODs, mentors] [Use this for managers, founders, team leads]
  • 17.
    Thank You Ambuj Saxena| ambuj@socialbuzz.org.in | +91 7042106011 Scan Me!