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Scale your reach with Microsoft Marketplace

Microsoft Marketplace is the trusted source for cloud solutions, AI apps, and agents. By selling through Marketplace, partners can reach more customers, simplify sales, and unlock growth.
Explore Marketplace

Unlock opportunities designed for your business

Marketplace for software development companies

Sell directly worldwide through our digital storefront and in-product experiences, scale with channel-led sales opportunities, and unlock pre-committed cloud budget through Azure IP co-sell.
List your solution

Marketplace for channel partners

Accelerate vendor relationships through a central source. With Microsoft Marketplace, you can lead software companies into new markets where you have expertise, and you can scale faster by fulfilling customer demand for cloud and AI solutions.
Get started
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Powerful platform. Real results.

Microsoft Marketplace is projected to be a $300B1 partner revenue opportunity by 2030.2 Read the new study by Omdia to learn how partners are landing bigger deals, closing deals faster, and driving revenue growth on Marketplace.
Read the study

Accelerate growth with purpose-built resources

Whether you offer software, services, or both, we have the resources you need to sell with us on Marketplace. Explore the tabs below to learn more.

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Set your business up for success

Build and publish solutions faster with powerful AI developer tools, consultations, and technical guidance with ISV Success. Then, earn sales and marketing benefits based on performance.
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Optimize your listing

Explore best practices for marketing your offer, including listing optimization and campaign tracking.
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Access the GTM Toolkit

Promote your solution with Marketplace badges and co-branded social assets. Find guidance on managing leads and connecting customer relationship management (CRM) systems.

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Pair your offers with in-demand software solutions

Select from thousands of solutions across industry and business needs—including the largest catalog of AI apps and agents—to complete your offers.
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Scale your business with resale enabled offers

With resale enabled offers, software development companies can authorize channel partners to sell Marketplace offers on their behalf. Once authorized, you can create and sell private offers without direct involvement from the software company—all on a platform that simplifies customer billing and collections.
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Establish long-term growth

Access materials that you can use to create and execute channel-led opportunities, like multiparty private offers, with ease.

Marketplace success stories

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SoftwareOne accelerates AI and cloud innovation with Marketplace

As a one-stop platform, Marketplace empowers SoftwareOne—a channel partner—to co-create, co-innovate, and co-sell with Microsoft and software companies globally.
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ServiceNow achieves 67% year-over-year growth through Marketplace

ServiceNow chose Microsoft Azure and Microsoft Marketplace to securely scale its AI platform worldwide—simplifying procurement and accelerating customer adoption of AI-powered solutions.
A group of coworkers in a meeting. One uses a tablet. Image A group of coworkers in a meeting. One uses a tablet.

Contentsquare scales enterprise reach, closes deals faster with Marketplace

By leveraging Microsoft Marketplace and co-sell, Contentsquare achieved 81% larger opportunities, 11% faster deal closures, 106% higher ACV, and over $6M in new revenue driven by Azure sponsorships.

Additional resources

Access Marketplace documentation

Learn how to make Marketplace work for your business.

Explore videos and case studies

Find inspiration from the customers, software companies, and channel partners that are experiencing success with Marketplace.

Read the Marketplace blog

Get the latest news from the Marketplace blog, including feature releases, a monthly Marketplace Partner Digest, upcoming events, and more.

Connect with the Marketplace community

Join the community to ask questions, provide feedback, and connect with Microsoft Marketplace team members.

1Throughout this page, $ refers to US dollar (USD).

2Omdia, Partner Ecosystem Multiplier – The Microsoft Marketplace Opportunity. (TechTarget Inc., 2025).