Faith In Nature

Do you know the words yet? Graphics with both brand identity and feel-good vibes baked in. Laaaaaavly! Faith In Nature Dream Quickly Bless Design

What if the most sampled bird in dance music could become a sonic reminder for the Rights of Nature? (And why I don’t want you to buy my book. But I do want you to borrow it!) Ok. Who spotted it in our Bees R Good ad for Faith In Nature? There was no way we could leave out the common loon. So when we were in the sound mix, we just knew we had to get it in there. Because we take so much in Nature for granted — like it's ours to do with as we please. The common loon's never received a penny for lending its song to dance music. And while the likes of EarthPercent are working to reverse this, what if the common loon's voice could remind us to do something for Nature every time we hear it? It reminded me to do this.. I've assigned the Public Lending Rights of my book, Nature's Boardroom, to Wales' first large scale rewilding charity — Tir Natur. Why? Because it's an idea I think should be better understood and should be as freely available as possible. And it will be, if you ask your local library to stock it. Then borrow it again and again and again and again and... Every time you do, a royalty will be paid directly to Tir Natur — whose work you can support at https://lnkd.in/ejYJWeqi Common Loons R Good! Faith In Nature Tir Natur Dream Quickly Blink Harbor Picture Company Tom Keats John Ogunmuyiwa Ashley Horne Bristol University Press and Policy Press Lawyers for Nature Earth Law Center Gwenan Jenkins-Jones Tash Reilly James Hitchcock Hannah Wood Juliet Rose Cathy Runciman Mary Johnstone-Louis

We’ve had Faith In Nature since 1974. Now we’re putting that belief out in the open, quite literally. Faith In Nature started with simple conviction: natural products shouldn’t mean compromise. More than 50 years later, we’re still independently and family run, still manufacturing in Manchester, and still making decisions with Nature in mind. In 2022, Faith In Nature became the first company in the world to give Nature a voice and a vote by making Nature a director of the business. Our new campaign, BEES R GOOD, is an expression of that same independent spirit. It’s colourful, joyful, a little unexpected, and proudly unlike the polished version of “natural” we’ve become used to seeing. There are bees. There are trees. There are costumes made from recycled materials. There is even a lobster. Because for us, Nature has never been a marketing trend or something added onto the business. It has shaped the business from the beginning. We've been walking the walk, now it's time to dance! Bees R Good. Trees R Good. We Have Faith In Nature.

Five brilliant businesses. One very special ad break. And five TV debuts. 📺 This Sunday, Faith In Nature, Holy Moly | B-Corp™, Klyk, SURI, and TOTM will make their TV advertising debuts on Channel 4, after winning our B Corp competition in partnership with B Lab UK. The five brands will come together for a specially created ad-break takeover during The Great Celebrity Pottery Throw Down, showcasing not just their brilliant businesses, but what it means to put positive impact at the heart of how you operate. And it doesn’t stop there. The winners will share £600,000 worth of Channel 4 advertising airtime, helping them take their stories to even bigger audiences across TV and streaming. From sustainable oral care and circular IT to natural beauty, food and period care, five very different businesses are about to experience the power of TV for the first time. Keep an eye on the ad break this Sunday👀 Find out more in the comments below. #Channel4 #Bcorp #BusinessForGood #TVAdvertising

Meet the personal care brand giving Nature a seat at the table. 🌿✨ Certified B Corp Faith In Nature is one of the five winners of the Channel 4 advertising opportunity! 📺👏 From natural haircare and skincare to doing things differently in the boardroom, Faith In Nature is putting the natural world at the heart of how it does business. In 2022, Faith In Nature became the first company in the world to appoint Nature to its board of directors — giving Nature a voice and a vote in the decisions that impact it. 🌍💚 But they don’t want to be the only ones. They actively encourage other businesses and organisations to put Nature on their boards too, and have open-sourced their model to help others follow their lead. A huge congratulations to Faith In Nature — we can’t wait to see their winning advert come to life! 👏 Want to learn more about Faith In Nature and how your organisation could give Nature a voice and a vote? Explore their 'A Vote for Nature' initiative here 👉 https://bit.ly/4iHUZex And tell us below: if Nature had a seat at every boardroom table, what could business do differently? 👇