While International Women’s Day and Women’s History Month initiatives can start to feel a little bit repetitive and performative year after year, the pandemic has revealed how deeply entrenched gender discrimination and inequities remain—despite the progress we’ve made.
Some brands are using this largely ceremonial month to directly address the disparities that have been exacerbated over the past year. That means finding ways to increase the wealth and power of the most vulnerable groups of women, rewriting stories of womanhood to prioritize inclusivity and upend stereotypes and committing to increasing diversity within their organizations and on their shelves.
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