Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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ExclusiveTarget Ditches ‘Hot Santa’ for D’Arcy Carden in First Holiday Campaign Under New CEOPlus, an in-depth look at Target’s holiday strategy.
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Best Buy and IGN Pair Up Ahead Of Major Game ReleasesThe gaming news outlet will provide reviews, articles, and videos for Best Buy’s website.
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ExclusiveTarget Cautiously Considers Placing Digital Screens for Ads in StoresFor now, brands should reach in-store guests through their phones, a Target ad leader said.
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ExclusiveTarget Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec SaysA leader in Target’s ad business warned marketers they’re prioritizing the wrong measurement.
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Square’s First Standalone Kiosk Features An AI Ordering AssistantBut don’t expect to see any ads on the screens.
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Rethinking Retail Media’s Role in the Marketing MixThis post was created in partnership with AlbertsonsRetail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be an […]
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The New Frontiers of Commerce MediaThis post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House Advertising HQ, […]
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How Brands Can Build on Holiday Shopping to Inspire Lasting LoyaltyThis post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships. […]
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Capturing the Moving Target of Consumer IntentThis post was created in partnership with Uber AdvertisingBrands still trying to follow the linear customer journey and sales funnel path could be left in the dust.During an ADWEEK House […]
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A Good Deal Is Much More Than a Good Price During the HolidaysThis post was created in partnership with Fetch Key takeaways Consumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, […]
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