Creativity & Innovation Trends in Marketing

Creativity

Showcasing breakthrough creative ideas, campaigns, and the talent redefining what’s possible across advertising, design, and digital experiences.

Kalshi Gives NBA Star Dillon Brooks a Device to Block LeBron James

By Katie Duffy 19 hours ago

Kalshi’s ‘King Blocker’ device mutes any mention of Dillon Brooks’ on-court rival, LeBron James.
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Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership

By Brittaney Kiefer 20 hours ago

Absolut Vodka has signed a two-year partnership with Charli xcx.
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How Shoes Became the Ultimate Cultural Vehicle for Brands

By Brittaney Kiefer 21 hours ago

Footwear is one of the most powerful vehicles to break into culture. Here are five recent shoe collaborations that prove it.
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Liquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut

By Hannah Bowler 22 hours ago

Liquid I.V.’s first campaign under its McLaren deal features Formula 1 Lando Norris and Oscar Piastri.
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Halloween Is ‘Gay Christmas,’ and Grindr Wants to Own It

By Brittaney Kiefer 1 day ago

Grindr CMO Tristan Pineiro on the Pleasure Ball, the pull of Halloween, and why brands that overlook queer audiences are missing out.
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After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer

By Alixandra Rutnik 2 days ago

Away answers John Summit’s viral post with a partnership that puts its aluminum luggage through a trial by fire.
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Amid Turnaround, Victoria’s Secret Turns Its Fashion Show Into a Fan Movement

By Brittaney Kiefer 3 days ago

Victoria’s Secret is reshaping its 2026 fashion show into a more communal and accessible event.
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Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles

By Matt Barker 5 days ago

Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
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Why Branded Entertainment Goes Unwatched and What To Do About It

By Chris Watling 6 days ago

Many branded entertainment projects go nowhere. Here’s what to ask before attempting to create entertainment.
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The 2026 Halloween Ads Worth Screaming About

By Matt Barker 6 days ago

e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
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