2027 IAB Connected Commerce Summit
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The 2027 IAB Connected Commerce Summit brings together brands, retailers, agencies, platforms, and commerce leaders to explore how an increasingly connected ecosystem is reshaping the way consumers discover, experience, and buy.
Going beyond retail media in isolation, this year’s Summit will examine the signals, experiences, and channels connecting commerce across the customer journey. From the growing opportunity of in-store media and the impact of AI on commerce, to measurement and incrementality, social and creator commerce, and the evolving role of brand. The conversations will tackle the questions marketers are navigating right now.
Attendees will hear new perspectives, explore real-world applications, and connect with the leaders building a more integrated approach to commerce—one that brings together brand and performance, physical and digital experiences, and the full range of customer signals available to marketers.
