Stackline

The brands that outperform on Prime Day aren't waiting for it. They're preparing for it. Before the event, audiences are built. During the event, they're activated. After the event, buyers are retained and the value compounds. That's the three-phase framework Stackline's team developed for managing Prime Day with Amazon Marketing Cloud, grounded in real results from 2025 tentpole events. We broke down the full approach - what to do before, during, and after the event - in our latest article: AMC 101 [Link in comments] Prime Day is expected in late June. The best brands aren't waiting. They're already planning. Let's build your strategy.

Advisor just became the most complete AI in ecommerce. Since launch, Advisor has been powered by Atlas, giving brands the world view of ecommerce. Competitive intelligence, market share, traffic, advertising, and consumer search across 1.2 billion products. Today, Beacon joins that intelligence layer. Beacon brings a brand's own operational reality into every Advisor conversation. Real-time sales data, 52-week forecasts, advertising ROI, content health, and customer reviews. The market view and the brand view, unified for the first time. The result: an AI that doesn't just understand the market. It understands a brand's position within it. Read about 5 new ways to put Advisor to work: https://lnkd.in/gWFA_AWB

Your category has a leader. AI may have a different one in mind. In strollers, Baby Trend and Graco dominate retail search. Ask ChatGPT or Amazon Rufus for a recommendation and UPPAbaby leads the conversation. In coffee, a brand is capturing nearly 4x its organic ecommerce traffic share in AI impressions. In TVs, the brands that drive over 32% of organic ecommerce traffic account for just 5% of AI impressions. This isn't a quirk. It's a structural shift in how consumers discover brands. And the brands winning in AI aren't the ones with the most traffic, they're the ones with the best content ecosystem. Most brands don't know which side of the line they're on. Find out where yours lands with Stackline's AI Visibility Fair Share Framework. Read the framework: https://lnkd.in/gVYCds2r Contact us to get a Fair Share Assessment for your category.

AI is changing the way pet consumers shop, and the early movers will have a paw-sitive head start. Join Stackline VP Noah Johnson and Claire Obertin from Cleveland Research Company to break down how to compete in this new landscape: - How to measure your AI brand visibility across pet - How to establish a fair share baseline - How to identify the drivers and drainers affecting where you stand with the pet consumer Don't get stuck in a game of cat and mouse with the competition. Register here: https://lnkd.in/gpk6HE8J

More than half of U.S. consumers have used AI to shop. For brands, the question is no longer whether AI matters, it's whether their products are part of the conversation. Stackline surveyed 1,500 verified retail shoppers to understand how AI is reshaping the purchase journey, and the numbers are hard to ignore. AI isn't just a discovery channel, it's a conversion channel. And it's one where established brand loyalty doesn't automatically carry weight. We put together the full data and a playbook for what brands need to do now. Read the full report here: https://lnkd.in/gXXZsRGR

Stackline Advisor just got more powerful. Today we're introducing Presentations, a new capability that turns any Advisor conversation into a polished, executive-ready PowerPoint with a single click. Whether it's a retail buyer meeting, a leadership review, or a planning session, Presentations delivers the story that needs to be told, in a format that's ready to share the moment it's built. The result is a faster path from data to decision, across every team, every meeting, and every strategy cycle. Read more: https://lnkd.in/gFT7Gyec #Stackline #Advisor #RetailIntelligence #AI #CPG #Ecommerce

AI-powered shopping tools are no longer emerging. Rufus, ChatGPT and more are actively shaping purchase decisions right now, and most brands don't have a strategy for it. The gap between brands that show up in AI recommendations and those that don't is growing. Closing it requires more than good content. It requires visibility intelligence, competitive benchmarking, and execution across the right levers. Stackline VP Noah Johnson is joining Cleveland Research Company's Thought Leader Webinar series to share what's actually working. The AI Shopping Playbook: Turn AI Visibility into a Competitive Advantage April 14, 2026 11am PST Noah will walk through a practical playbook for brands looking to strengthen their position — covering content strategy, PDP optimization, and retail media and review strategy. If you're thinking about where AI fits into your 2026 strategy, this is a good place to start. Register here: https://lnkd.in/dcWtQ863

U.S. shoppers ask 179 million shopping questions on ChatGPT and Amazon Rufus every week. If your products aren't showing up in those answers, you're losing sales you can't measure. Until now. AI Visibility opportunities identifies exactly which high-intent shopping questions your products should be winning (but aren't) and translates each gap into a projected dollar impact. For every product, you can see: - The specific questions where you're missing from AI recommendations - Projected impressions you could earn if optimized - Projected retail sales tied to each opportunity Conversational shopping is no longer a trend to watch. It's already a primary channel for product discovery, and visibility in AI recommendations is becoming as critical as ranking on a search results page. Learn more: https://lnkd.in/gyADYN9d #AI #Ecommerce #RetailMedia #DigitalShelf #AEO #Stackline

AI isn’t just about faster workflows, it’s about fundamentally changing how teams operate. Last month, Stackline’s AI Advisor helped clients save over 100,000 hours by automating the work that slows teams down, from research and analysis to forecasting and strategic planning. Instead of spending time building reports, teams are moving directly from request → insight → action, with AI delivering real-time answers, recommendations, and even executive-ready outputs. This is what modern commerce looks like: Less manual work Faster decisions More time focused on growth As AI continues to reshape how brands compete, the advantage won’t come from access to data, it will come from how quickly you can turn it into action. Read the full article here: https://lnkd.in/g5cCngCx Curious what 100,000 hours could unlock for your team? DM us to find out. #AI #RetailMedia #Commerce #DataDriven #Automation

Heading to Global Pet Expo or The Pet Summit in Orlando? Stackline is excited to be in town and co-hosting a happy hour with Cleveland Research Company’s Pet Insights Council. Join us to connect with leaders across the pet industry and discuss the trends shaping retail, ecommerce, and pet category growth. 📅 March 25 | 4–6 PM 📍 Orlando, Florida RSVP here: https://lnkd.in/ezrijyRy If you’ll be attending Global Pet Expo or Pet Summit, we’d love to see you there and connect with fellow industry leaders.