Is your brand ready for the World Cup? The 2026 tournament isn't just a sports event. It's one of the highest-attention, highest-reach marketing opportunities we'll see this decade. And it's happening right here in North America. We're breaking down how to plan and activate bold, multi-channel campaigns built for this moment. Join us April 16 at 11 AM ET for a live session covering: - Unified live sports campaign planning - Premium inventory activation in key markets - Contextual fan engagement strategies at peak match moments - A repeatable framework for turning World Cup interest into real results Can't attend live? Register anyway. We'll send you the recording. Save your seat — link in the comments. #ProgrammaticAdvertising #AdTech #DigitalMarketing #DigitalAdvertising #WorldCupAdvertising #StackAdapt
StackAdapt
Technology, Information and Internet
Toronto, ON 78,751 followers
The leading technology company that empowers marketers to reach, engage, and convert audiences with precision.
About us
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Our state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years with over hundreds of reviews, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2. StackAdapt was also recognized as an Enterprise Fast 15 winner as part of the Technology Fast 50™ program in 2024 and is one of Ad Age’s Best Places to Work in 2024. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and client support across North America, EMEA, APAC, and LATAM.
- Website
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go.stackadapt.com/sooa7s3w
External link for StackAdapt
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Advertising, Native Ads, Display Ads, Audio Ads, Connected TV Ads, Programmatic Advertising, Demand-side Platform, Digital Advertising, Cross-Channel Advertising, Marketing Platform, and Email Marketing
Locations
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Primary
Get directions
100 University Avenue
Floor 5
Toronto, ON M5J 1V6 , CA
Employees at StackAdapt
Updates
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The personalization ceiling Wayne describes is real. Our own research confirms it: 87% of brands are increasing investment, but only 54% feel confident tying it to revenue. The fix isn't more segments. It's orchestration across the full journey. Join Wayne Coburn and our team at The Personalization Gap webinar to explore what that shift looks like in practice. See you there: https://lnkd.in/g9FBG8ez
We may be approaching a ceiling with personalization. For years, the guidance to marketers has been consistent: Personalize more. Build more segments. Use more data. Refine targeting. And to be fair, teams have made real progress. Most organizations today are capable of personalizing experiences within individual channels. Email, in particular, has become highly sophisticated. At the same time, investment continues to grow, with 87% of brands planning to increase spending on personalization, yet only about half feel very confident tying it directly to revenue. That gap is interesting. In my experience building AI and analytics products, the limitation usually isn’t a lack of algorithms or data. It’s the system around them. Personalization often lives inside individual tools or channels rather than across the full customer journey. Each part works well on its own, but they aren’t always coordinated. That’s where the ceiling starts to appear. The next stage of personalization won’t come from adding more segments or more models. It will come from orchestrating signals and decisions across channels and moments in the journey. In other words, moving from isolated personalization to systems that coordinate experiences end-to-end. I’m curious, where does personalization tend to break down most inside your organization today?
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Hot take: Most teams aren't bad at personalization. They're just doing it in silos. And personalization that lives in silos doesn't scale. It just gets more expensive. We recorded our webinar about it yesterday and honestly? The conversation got good. Wayne Coburn, Shaun Kanary, and Jess Schanzer broke down why personalization plateaus, and what teams who've figured it out are actually doing differently. Join us on April 14th to hear the conversation and ask questions in our live Q&A. Registration link in the comments 👇
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Our employees just named us one of Canada's Best Workplaces™ for 2026 🇨🇦 There's only one way to make this list: Your people put you there. We're grateful to every StackAdapter who shared their feedback, and proud to keep building a place where people do the best work of their careers. Read the full announcement: https://lnkd.in/gn2AJZkv #BestWorkplaces #GreatPlaceToWork #LifeAtStackAdapt #AdTech #StackAdapt
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StackAdapt has been recognized as a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. The report evaluates strengths in areas that we believe matter most to marketers, including: - Platform usability - Customer onboarding and support - Cost-effectiveness Recognized for what matters. Built for what’s next. We’re proud to see StackAdapt recognized for the capabilities we’ve built, and for the above average customer feedback, helping marketers deliver sophisticated campaigns without unnecessary complexity. 📥 Access the complimentary report to learn more about the evolving omnichannel advertising landscape: https://lnkd.in/gfkJhXFn
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80% of marketers prioritize performance over brand. But what happens when the funnel dries up? In the latest episode of The AI Advertising Podcast, Becky Tasker, VP of Growth at StackAdapt, breaks down the real cost of over-indexing on performance, and why brand building is no longer optional. Tune in to hear: ➡️ Why funnel shrinkage is a performance marketing side effect ➡️ How AI can (and can't) solve the measurement problem ➡️ The case for shifting 20%+ of your budget into brand If you're still playing the short game only 👀 this one's for you. 🎧 Listen link in the comments. #BrandMarketing #PerformanceMarketing #AIAdvertising #FullFunnel #StackAdapt
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Forget the keynotes. Here's what retailers told us in the hallways at Shoptalk 2026 🛍️ ➡️ 1. AI is the present, not the future. Retailers have moved past experimentation. The focus now is how AI drives real business outcomes. 2. Agentic AI is reshaping the customer journey. Systems acting on behalf of consumers from discovery through purchase are changing how brands need to show up. 3. End-to-end accountability is non-negotiable. From targeting to fulfillment to returns, every step has a direct line to ROI. 4. Human connection still differentiates. Brands that pair automation with trust and genuine experience will stand out. 5. Relationships drive everything. And that's exactly what we came for. The common thread across every conversation: Commerce is evolving fast, and the brands winning are the ones connecting media, data, and outcomes across the full customer journey. Proud of the StackAdapt team that represented this week: Dana Karlin, Dan Schreiber, Geoff Marks, and Amber Giannone. Excited to keep building. #ProgrammaticAdvertising #AdTech #DigitalMarketing #Commerce #StackAdapt
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San Diego this week for Digital Travel Connect 🌊 StackAdapt's Betsy Vankula joined senior leaders from Allegiant, Seabourn Cruise Line, Great Wolf Lodge, and HUMAN on the keynote panel, "Winning the Battle for Traveler Discovery: Converting Reach into Revenue", exploring how travel brands are rethinking discovery, demand creation, and the full traveler journey in the age of AI. Always great to connect with the people shaping what's next in travel 🧳 Betsy Vankula | Noa Schechter Katzen | #DigitalTravelConnect #TravelMarketing #StackAdapt
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StackAdapt reposted this
Excited to be heading down to Miami Beach with the team for #Possible2026 We'll be hosting a StackAdapt Wellness Week around the event - Yoga, Spa Sessions, a few wellness-focused activities, and some time to recharge in the middle of a busy conference week. If you’ll be at Possible, let’s get something on the calendar. You can also check out what else we have going on during the week — link in the comments 👇 #Possible2026 #StackAdapt #AdTech #Programmatic
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Driving performance across channels isn’t easy, and our customers are raising the bar. Thanks to your reviews, StackAdapt continues to rank #1 on G2 across key categories, including DSP, CTV, Digital Audio, and now, Cross-Channel Advertising. This recognition reflects the outcomes marketers are achieving every day, and we’re grateful to be part of it. #1 again? For spring? Groundbreaking 😉
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