Agentforce Commerce

New in the latest B2C Commerce release: spot missing product data in seconds. Advanced Search filters surface products without images, prices, or inventory so you can fix issues before they cost you a sale. Explore what’s new: https://sforce.co/47YLH7V

🧗 Overheard on El Capitan: “Wait… Alex Honnold is speaking at #CNX26?” Hear from the world's best free solo climber. See what's next for marketers using AI Agents. Register now: https://sforce.co/4tgWhiq

Want to lower costs and generate ROI? See the total business benefits of Salesforce in the commissioned Forrester TEI study of B2C Commerce and OMS: https://sforce.co/4s2hDiR

🆕 Building a composable storefront just got easier. Developers can now build Page Designer components once in React and skip the duplicate ISML implementations entirely, while merchants keep using the familiar Page Designer UI. Read the full breakdown on the Salesforce Developers Blog: https://sforce.co/3O61D1f

The latest episode of Cocktails & Commerce is live. 🍹 Nitin Mangtani, EVP of Agentforce Commerce & Retail Cloud at Salesforce, joined Bill Friend and I for a great bespoke mocktail and a conversation that covered a lot of ground: an update Salesforce Commerce Cloud and their recent acquisition of Cimulate, agentic commerce and what Salesforce customers are actually saying about it now, whether B2B is about to leapfrog B2C in the agentic world, and the SaaSpocalypse - if agents can orchestrate workflows, write software, and talk directly to systems, what happens to the traditional SaaS model and platforms? Nitin is clear-eyed on all of it. So pour yourself something to sip along with us and enjoy our great conversation with Nitin. Cheers! (Links in the comments.) #Salesforce #SFCC #agentic #commerce

While everyone else is spring cleaning, the best in retail are already building their 2026 holiday strategy. Get the full month-by-month guide here: https://sforce.co/41sX5oG

Big day for Spurs fans worldwide! Today we went live with the new shop.tottenhamhotspur.com - a completely reimagined online retail experience for our fans, built as part of our partnership with Salesforce on Commerce Cloud. This is more than a new e-commerce store - It’s the first major milestone in our Customer 360 vision - a connected data foundation that lets us understand and serve our fans better, whether they’re shopping online, at the stadium, or anywhere in between. To the Spurs retail, digital and tech team - your work, your resilience through this build, and your commitment to getting this right is what made this happen - I’m proud of every one of you. And to the Salesforce team who partnered with us on this, building it out over the last 12 months - thank you for the collaboration, the expertise, and pushing us to think bigger about what’s possible. There’s a lot more to come on this journey - including some really exciting things over the next two weeks which I’ll announce as we go live - but first, go check out the new store! ⚽

Keep your payments partner, lose the complexity. Bring Your Own Payments with Adyen is here. One of our most requested features, now built into Salesforce Payments. See what it unlocks: https://sforce.co/3NJJaaI

I was pleased to speak at yesterday's Salesforce Marketing & Commerce Summit in Munich. A special thank you to the Salesforce team Sheila Moghaddam Ghazvini  for the invitation, and to Sven Vogler, who was a fantastic counterpart throughout the entire project. Together, we presented our latest milestone: Agentic Self-Service in B2B Commerce. In our joint Masterclass, we explored how Agentforce is transforming the B2B buying experience—moving away from complex "digital chores" toward intuitive, conversational interfaces. We are already leveraging Agentforce to solve real-world complexities: Instant Knowledge: Answering technical queries from 200-page product manuals in seconds. Seamless Scheduling: Booking 1:1 appointments directly through the AI agent. The potential for automation in B2B is significant. By implementing a Quotation Agent, we are targeting: Scale: Automating approximately 10,000 spare part and budget quotes annually. Time Savings: Reducing manual effort by at least 5 minutes per transaction—equating to over 800 hours saved per year. Focus: Freeing up internal teams to concentrate on high-value, complex projects. It was a pleasure sharing these insights with the community and seeing firsthand how other Salesforce customers leverage AI to drive real value. Salesforce #Agentic AI, #Agentforce AI #AI @AVL

Our B2C Commerce March release is all about removing friction. Faster dev cycles, smarter merchandising tools, and a big AI acquisition. Get the full scoop on everything in this release: https://sforce.co/4rVe6Th