Salesforce Data 360’s cover photo
Salesforce Data 360

Salesforce Data 360

Software Development

About us

Data 360 puts all of your data to work for your customers. It is deeply embedded in the Agentforce Action Platform, which means any external data lake or warehouse can now drive actions and workflows inside of your CRM. Data 360 is about more than just bringing data together. It’s about bringing entire organizations together around the customer to improve experiences and drive growth.

Website
https://www.salesforce.com/data
Industry
Software Development
Company size
10,001+ employees

Updates

  • 🔥 NEW Datasheet: Boost Revenue & Deliver Proactive Service When your service tickets, interaction logs, and chat transcripts 💬 are fragmented across disconnected systems, delivering proactive support is easier said than done. What if you could easily unify millions of records across siloed systems in seconds⚡ — then feed that data to agentic AI to resolve issues autonomously and personalize every service interaction? 🤖 With Data 360, you can do exactly that. Download to our New Data Sheet to learn how. 🔗 https://sforce.co/4sRJAv1

    • "Salesforce datasheet promoting Data 360 for boosting CSAT. Features include graphs and a customer satisfaction meter, with individuals engaging in service analysis."
  • 📢 Calling All Datablazers Attending TDX: Don’t Miss These 3 Zero Copy & Architecture Sessions! 🛠️ 🚀 Stop letting slow, costly ETL pipelines hold your data back. Zero Copy gives you the power to skip the copying entirely and build amazing AI using your data right where it already lives. Join us to learn how to ditch the pipelines, unlock real-time insights, and unleash your data's true potential. 📍 Under the Hood: Data 360 Zero Copy Federation Learn how Data 360 Zero Copy technical architecture uses metadata-driven virtualization and how real-time change data capture works without physically moving or duplicating data. 📍 Apply Zero Copy: Federate, File, Cache, or Ingest Zero Copy changes how architects design for data scale and performance. Learn when to federate, file, cache, or ingest data and how each approach affects Flow, segmentation, and identity. 📍 Unify Data for a Strong AI Foundation with Salesforce & AWS Learn how Zero Copy with Amazon Redshift unlocks real-time data access, fuels AI/ML predictions for actionable insights & empowers trusted agent experiences, leading to faster, smarter decision-making. 🔗 Register for TDX: https://sforce.co/41obKmb #Salesforce #TDX26

    • The image features a promotional graphic for TDX, with an illustrated astronaut reaching out. The text reads, "3 Zero Copy sessions you don't want to miss at TDX." Additional details include "April 15-16, San Francisco & Salesforce+" and the hashtag #TDX26. The background is dark blue with turquoise star-shaped accents.
  • Imagine giving your team a perfectly unified profile of every customer — without ever copying or moving a single piece of data. 📉 For years, slow data pipelines have held teams back with extra costs, delays, and security risks. But what if you could skip the copying entirely? In this week’s newsletter, we’re exploring how the Zero Copy shift empowers you to securely connect and use your unified data exactly where it already lives. Also, inside this issue... 🎥 Must-see Zero Copy demos for marketing, sales, and service. 📈 An overview of our new Flex Credits pricing framework. 📖 The ultimate guide that answers your biggest Zero Copy questions. ✨ How PepsiCo put a 24/7 AI support agent in every corner store. 📅 A sneak peek at 6 can't-miss TDX sessions. ➕ Much more! Ready to stop copying data and start building faster? Read the full issue here. #Salesforce #Data360

  • 🤖 Calling All Datablazers Attending TDX: Don’t Miss These 4 Agentforce & AI Sessions! 🚀 Agentforce is taking center stage at TDX, but your AI agents are only as smart as the data grounding them! Don't miss out on these four sessions, which will equip you with the practical skills to tap into unstructured data, govern your Agentic Enterprise, and build powerful AI agents that personalize experiences and drive immediate ROI. 📍 Activate Enterprise Knowledge for Agentforce in Data 360 - Learn how to use Enterprise Knowledge in Data 360 to ingest PDFs, websites, and manuals, create a search index and retriever, and ground an Agentforce agent using a Flex Prompt Template. 📍 Build Agentforce Agents with Your Data - Datablazers build Agentforce agents using existing data. Reduce sales research time by 20%, eliminate duplicate records, and speed up marketing campaigns using Data 360. 📍 Act on Unstructured Data in Near Real Time - Ingest unstructured data such as audio and video into Data 360, generate change events on chunked data, and trigger downstream CRM workflows using extracted insights. 📍 Govern Data 360 for the Agentic Enterprise - Learn to design Data 360 governance for the Agentic Enterprise. Explore native security capabilities, essential architecture, and best practices that apply to real-world use cases. Register for TDX: https://sforce.co/41obKmb Explore the session catalog: https://sforce.co/4t3hWdY

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  • Earn your Unstructured Data in Data 360 badge 🎓 Unstructured data is everywhere — chat transcripts 💬, emails 📧, audio files 🎧, legal docs 📄 — but most organizations are barely scratching the surface of its potential. With Salesforce Data 360, you can put your unstructured data to work. Learn how to ground search with your unstructured data and unlock smarter AI, automation, and analytics 📊 — powered by the data you already have. Explore the Unstructured Data in Data 360 trail today. Swipe to see what you'll learn! 👉 🔗 https://sforce.co/47p8x8l #Salesforce #UnstructuredData

  • 📢 Calling all Developers, Admins, and Architects! Compete for a Chance to Win Big Want to pitch your ideas live on stage at TDX for a chance to win a $50,000 grand prize, or take home the $10,000 bonus prize for best use of Data 360? 💰 📉 💻 Join the Virtual TDX Hackathon to turn your big ideas into reality and build the future with the Agentforce 360 Platform. Whether you are a seasoned pro or just getting started, here is how you can compete: ➡️ Innovate Virtually: Create a virtual team with fellow Agentblazers around the world to brainstorm, design, and build groundbreaking AI agents. ➡️ Code or Low Code: Work in a provisioned org with all the features you need to start building with Agentforce, Data 360, Slack, and Tableau. ➡️ Expert Guidance: All experience levels are welcome! Hop into Slack to get direct assistance and mentorship from Salesforce experts. Ready, set, build. Register today and start building: https://sforce.co/3NeBM73 Terms Apply. #SFContest

    • A promotional graphic for the Virtual TDX Hackathon. Text details the hackathon will be held virtually from February 27 to March 30, with finalists pitching at TDX 2026. The hashtag #TDX26 is featured. The graphic includes a photo of two people collaborating at a tech event.
  • 🚀 Agentforce and Data 360 Help UChicago Medicine Scale Care Health care shouldn’t feel like a waiting game. ⏳ Imagine the stress of sitting on hold or waiting for a call back just to schedule a mammogram or refill a prescription. That was the frustrating reality for patients at UChicago Medicine. 🏥 The challenge? 🚩 Disconnected systems hindered support for over 2.5 million annual patient inquiries, limiting personalized care. So, they turned to Data 360 and Agentforce to deliver personalized, patient-first care at scale. How Data 360 and Agentforce Help 📊 Unified Patient Data: Data 360 unifies Health Cloud, Marketing Cloud, and real-time sources into a single, trusted data foundation. 🎯 Hyper-Relevant Outreach: They transformed one-size-fits-all emails into highly targeted, timely outreach, like sending personalized messages to women due for their first mammogram or reminders for who missed an annual checkup. 🤖 24/7 AI Support: Agentforce autonomously handles routine tasks—like appointment scheduling and prescription refills—freeing up human staff to focus on complex care, like helping a newly diagnosed cancer patient navigate their insurance. The Results: ➡️ 100 marketing segments deployed live in just four months. ➡️ Achieved a remarkable 60% campaign conversion rate. ➡️ Delivered a true ROI in less than a year. Get the full story: 👇 https://sforce.co/48JiZIX #Salesforce #Data360

    • A person wearing a white coat and glasses sits at a desk, smiling at a laptop. There's a stethoscope around the neck. In the top right corner, the UChicago Medicine logo is visible, along with a smaller logo featuring a blue robot face on a purple background with mountain graphics.
  • TDX 2026 is Coming: Get Ready to Build the Agentic Enterprise 🔥 Can you believe TDX is right around the corner?! Get ready, because the must-attend developer conference of the year is bringing the energy and innovation in a BIG way! Here's a sneak peek at what we have in store for you: 📚 Learn New Skills: Dive into 400+ deep technical sessions and product demos covering the latest in Agentforce 360, Data 360, automation, and vibe coding. 🤝 Find Your Edge and Your People: Connect directly with Salesforce visionaries, product managers, and the engineers who build the products you use every day. ⚒️ Put Your Creativity to the Test: Design and build Agentforce 360 solutions, compete for big prizes in the virtual TDX Hackathon, or conquer Mini Hack coding challenges. 📹 Get Hands-On: Get started with Agentforce Vibes and experience the future of Salesforce development. Plus, dive into demos, customer stories, sponsor booths, and connect with Trailblazers in the Campground. Over the next few weeks, we'll be highlighting the sessions you don’t want to miss, so make sure you’re following here. Register today: https://sforce.co/41obKmb #Salesforce #TDX26

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  • How Much ROI Can You Unlock? Northern Trains Achieved 138% with Data 360 📈🚆 Your customers expect a consistent experience across channels, but how can you deliver one if you don't even have a single, clear view of them? 🧐 Northern Trains, the U.K.'s second-largest train operator, faced this exact issue with data trapped in over 80 systems. 🗄️ And simply put, that caused big challenges. ❌ Agents struggled to access the right information to handle passenger inquiries in a timely manner. ❌ Targeted marketing was difficult without a clear, centralized view of the customer. ❌ Fragmented data prevented coordinated services with partner companies. The solution: Salesforce Data 360. 💡 With Data 360, Northern Trains unified passenger records into a single source of truth, enabling more intelligent customer experiences at every touchpoint. ✨🤝 The results: ✅ 138% ROI achieved in just 3 years. ✅ Over $1.3M in average annual benefits. ✅ More than a 3x increase in customer lifetime value. Download the full report and find out how Northern Trains achieved these transformative results with Data 360. 📥👇 https://sforce.co/47BiLln #Salesforce #Innovation

    • Salesforce advertisement featuring a person holding a tablet, with text stating 'Northern Trains realized 138% ROI with Data 360. Learn how.' Salesforce logo is visible.

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