B2BMX Insights

Demand Gen Report is now B2B Insights Built on nearly two decades, B2B Insights remains your trusted e-media publication serving every B2B marketer and sales practitioner with expert insights including: 🎯 Demand gen strategies that fill your pipeline 🤝 Proven tactics for aligning sales and marketing ⚙️ Multi-channel automation tools that deliver real ROI Follow B2B Insights and stay ahead of the discipline shaping modern revenue growth. 👇 https://lnkd.in/gegJcTjX #B2BInsights #B2BMarketing #DemandGen #MarketingAutomation #RevenueGrowth

Sunday night. Survey closes soon. Budget shifts. AI in workflows. Lead quality resets. Your input shapes the 2026 Demand Gen Benchmark. Take it now, before you close this tab: https://lnkd.in/ezmx3p65]

Clean Data: The Engine Behind Every AI Motion Your AI Doesn’t Judge Your Data. It Executes on It, Faster and Louder. Feed your AI accurate, well-acquired contacts and it sharpens targeting, tightens follow-up and compounds pipeline. Feed it noise and you get AI slop at scale. That’s the split defining B2B marketing right now. This report breaks down the four realities separating teams reporting ROI from teams reporting excuses, with hard numbers and straight talk from the people building these systems. Here’s what you’ll take away: The data readiness gap is wider than you think. 71% of marketing leaders rate their first-party data use as ineffective or underdeveloped. Before AI, bad data slowed marketers down. Today, it scales their mistakes. The barrier isn’t just technical, it’s human. Fear and unclear roles stall AI adoption, and how to build internal champions who prove value instead of preaching it. What a contact really means. A form fill gives you a lead, not the full story. Learn how to qualify contacts on the way in so enrichment has something real to work with. The 3x payoff for getting the sequence right. Organizations with stronger AI-human integration are nearly three times more likely to report measurable ROI. See the data quality strategies that make it happen. The stakes are summed up in one sentence from Convertr’s Jason Gladu: “AI scales the cost of bad decisions the same exact way it scales the value of good ones. This report shows you which side to land on. Stop scaling the mess. Build the foundation that turns AI speed into pipeline you can measure. Download the Report today at https://lnkd.in/en6JZhGq

AI makes it easier to run more campaigns, generate more leads and follow up faster. But speed without data integrity doesn't scale. It creates chaos. Starting in 15 minutes, Jason Gladu, Chief Operating Officer at Convertr, is tackling the missing middle in today's #B2BMXSummerCamp session: "The Data Integrity Playbook for the AI Era." He'll show you how to quantify the real cost of bad data, why real-time validation beats post-ingestion cleanup and how to embed governance standards that protect data quality without slowing down your team. Join live or catch it on demand. Link to register in the comments. #B2BMarketing #DataIntegrity #DemandGen

Starting in 15 minutes: AI isn't just a tool you bolt onto your existing GTM stack. For demand gen teams ready to move faster, it's the foundation. Hans Fischmann, VP of Product at AdRoll, is diving into exactly what that looks like in today's #B2BMXSummerCamp session: "The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen." The session covers how AI-native workflows, MCPs and connected advertising help teams activate audiences faster, cut manual reporting and coordinate engagement across channels rather than managing campaigns in disconnected silos. Join live or catch it on demand. Link to register in the comments. #B2BMarketing #DemandGen #AIMarketing

AI is making complex insights faster and more accessible, but the quality of the answers still depends on the quality of the data behind them. In a new article for Demand Gen Report, Azira CEO Gladys Kong explores how AI-powered location intelligence is helping travel, QSR, and retail teams explore complex questions and make faster decisions. Her key takeaway: Before adopting any AI-powered analytics tool, ask what it’s actually built on 👇 https://hubs.ly/Q04qJgLD0 #ArtificialIntelligence #LocationIntelligence #DataQuality

Starting in 15 minutes: 92% of B2B buyers build their vendor shortlist before they ever talk to sales. If your demand gen strategy kicks in at the form fill, you're already behind. @Josh Baez, Director of Demand Generation at @NetLine, is breaking down how to change that in today's #B2BMXSummerCamp session: "From Form Fill to Follow-Up: Demand Gen's Survival Guide to Win Buyers Before the Shortlist." Expect a practical look at how to show up earlier in the research process, shape preference before the shortlist forms and follow up with messaging that actually stays relevant. Join live or catch it on demand. Click here to register. #B2BMarketing #DemandGen #BuyerEngagement

Starting in 15 minutes: Stephanie S. McArthur, Sr. Principal GTM Expert at Demandbase, is cutting through the AI noise at #B2BMXSummerCamp. Her session, "AI in ABM: What Actually Works (And What's Just Hype)," isn't a vendor pitch. It's a research-backed framework for knowing exactly where AI moves the needle in account-based marketing—and where it doesn't. You'll walk away knowing how to assess your team's readiness, avoid the traps that drain budget and focus, and find the right starting point for AI-enabled ABM. Join live or catch it on demand. #B2BMarketing #ABM #DemandGen

B2BMX Summer Camp 2026 is back, and this year's theme says it all: Build Once, Multiply Impact. Starting July 15, three weeks of sessions built for B2B marketers who are done with siloed strategies and ready to build systems that actually scale. Every Wednesday, a new session drops. Live or on demand, your call. Here's what's on the agenda: Week 1—July 15 Demandbase kicks things off with Stephanie McArthur presenting "AI in ABM: What Actually Works (And What's Just Hype)"—a practical look at where AI drives real impact in ABM and where to stay cautious. Later that day, catch the OpenAI replay: "You Can Just Build Things," exploring how marketers can use AI as builders, not just users. Week 2—July 22 NetLine's Josh Baez tackles the question every demand gen team is wrestling with in "From Form Fill to Follow-Up: Demand Gen's Survival Guide to Win Buyers Before the Shortlist." Then Atlassian follows with a replay on "Human-Centered Marketing in the Age of AI," keeping trust and relationships at the center of AI-enabled marketing. Week 3—July 29 AdRoll's Hans Fischmann closes it out with "The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen"—covering how AI-native workflows and connected advertising help demand gen teams activate audiences faster and reduce manual work. Convertr's Jason Gladu joins the lineup with "The Data Integrity Playbook for the AI Era." Data integrity is the missing link in AI-powered GTM. This session breaks down why clean, governed data matters, the real risks of bad data at scale and how real-time validation helps your team grow without creating chaos. Three weeks. Six sessions. Speakers from OpenAI, Demandbase, NetLine, Atlassian, AdRoll and Convertr. This is the kind of content you bring back to your team. Register now: https://lnkd.in/gn6CceTf #B2BMX #B2BMarketing #DemandGen #ABM #AIMarketing