RTB House

The consumer purchase journey is no longer a straight line from intent to checkout. As Jaysen Gillespie explains, it's a complex cycle of browsing, researching, and pausing. Our recent study revealed a core reality for 2026: 78% of shoppers now evaluate three or more options before making a purchase. Even for low-consideration items, more than half of consumers visit a website two or three times before they consider buying. More happens before the transaction than ever before: higher engagement, deeper research, and “add to carts” that don’t immediately convert. For marketers, this means the strategy must shift. Download the full report to see the data behind the modern shopper: https://lnkd.in/d_xpJS_8 #ConsumerInsights #AdTech #MarketingStrategy #RTBHouse 

The latest IPA Bellwether Report has just been published, and one key takeaway stands out: #AI is now seen as a major opportunity for the industry, driving improved efficiency, automation, and data usage. What does this mean in practice? Denise Cornelissen MBA, our Head of Product Marketing, shares her perspective on how leveraging next-generation technologies, such as #DeepLearning and LLMs, is shaping new opportunities for advertisers—from smarter data utilization to more effective, engagement-driven strategies. Read the full article in NewDigitalAge: https://lnkd.in/d_AF_KHz #RTBHouse #IPABellwether #LLMs

Netcomm Forum is here again. We’ll be in Milan for one of our favorite events and will take the chance to meet up with some of the 300 other exhibitors and over 30,000 attendees. Forza ecommerce! Come and chat to us at booth B47 about next-generation performance marketing. #RTBHouse #Ecommerce #NetcommForum

Myth: Display advertising no longer works. Reality: It’s still a key part of the digital mix. As Jason Blom shares, marketers today have many ways to reach their audience, from search and social to affiliate. But display remains a powerful complement, helping campaigns connect across channels and capture opportunities that other tactics might miss. The lesson? The strongest digital strategies don’t rely on a single channel. They work harmoniously to drive better performance. #DisplayAdvertising #PerformanceMarketing #DigitalMarketing #RTBHouse

Audience overlap often comes up when marketers think about how to architect their retargeting stack. It’s easy to assume overlap is a problem or a sign of inefficiency, but it’s often a reflection of how complex the path to conversion really is. Not every user is ready to convert after a single touch. For higher-consideration purchases especially, it can take repeated engagement across several partners before someone is ready to act. Jaysen Gillespie explains why overlap isn’t something to fear and how it can actually signal that your performance stack is doing its job. #PerformanceMarketing #DigitalMarketing #RTBHouse

We're sponsoring Emerce Digital Marketing Live—and we're bringing Wehkamp on stage with us. 🎤 Sven Jonker, Digital Marketer at one of the Netherlands' most iconic ecommerce brands, joins us at 2 PM to shed light on our joint incrementality tests. Why did we run them? What did we find? And what has changed since? It’s a rare “behind-the-curtain” look at the inner workings of a huge ecommerce brand with over 2 M active customers. 📅 29 May 2026 | Beurs van Berlage, Amsterdam Don’t have tickets yet? We’ve got a limited number available to clients, so contact your account manager for details. #EmerceDML #RTBHouse #Wehkamp

Quality Traffic has landed! And it’s already making waves. • 83% more site visits. • 47% cost-per-click improvement over static ads. • 137% more clicks on interactive search banners. Read our #CaseStudy that gives you the lowdown on our innovative ad campaign for #PegasusAirlines. We merged our new mid-funnel solution, which focuses on tag-validated site visits (not just more ad views), with interactive search banners that let travelers choose their destination and then see bespoke offers faster. Read the full #RTBHouse success story here: https://lnkd.in/drYMTE2P Find out how Pegasus broadened its business horizons by scaling up campaigns on the German market to attract high-intent users. #PegasusAirlines #DeepLearning #DigitalMarketing

“Attention spans are shorter” might be one of marketing’s most persistent myths. As Dr. Carmen Simon explains, the brain is fully capable of staying focused for hours. So the real question isn't how long someone can pay attention, but what makes them choose to focus. Content captures attention when it's both important and interesting. The stronger the combination, the longer people engage. For marketers, a simple test can guide your strategy: Is this content important to your audience? Is it interesting to them? If it's neither, engagement will naturally drop. Watch the full video to hear Dr. Simon’s neuroscience-backed take on what truly keeps audiences engaged. #PerformanceMarketing #MarketingStrategy #RTBHouse

If all performance partners worked the same way, every campaign would perform the same. But they don’t. As Roy Ben Ezra explains, some partners rely on standard Machine Learning to follow historical patterns. Others use Deep Learning to interpret the intent and context behind shopper behavior, helping surface high-value opportunities that might otherwise go unseen. Bringing multiple partners into the mix creates algorithmic diversity. Different digital brains evaluate the same signals through different lenses, increasing the chances of capturing conversion opportunities others may miss. When no customer journey looks exactly the same, your performance strategy should not rely on just one way of thinking. #PerformanceMarketing #Retargeting #AdTech #RTBHouse

A ghosted cart isn’t always a lost sale. Our research found that 49% of shoppers abandon their carts specifically to look for a better price elsewhere. In 2026, the “Add to Cart” button has become a bookmark for comparison rather than a final commitment. When nearly half of your audience is actively comparing your price to the market, the brands that stay top of mind during this window are the ones that win. See how your customers really buy in our full report: https://lnkd.in/d_xpJS_8 #Ecommerce #ConsumerBehavior #RTBHouse