RTB House

Read the NewDigitalAge article that answers 5 key questions on a new self-service platform that makes RTB House capabilities accessible to brands of all sizes. Wiktor Urbański, Head of New Business Development at rtb.com, fields questions such as: What kinds of brands is rtb.com built for? What do brands get wrong with personalized advertising? What advice can you give marketers for the next 12 months? Read the article: https://lnkd.in/ed6vSPSy #rtbcom #RTBHouse #PerformanceAdvertising #AI

Is it even possible to increase ROAS by 32% without upping your ad budget? Read the success story of #RTBHouse and MANUKA to see how it’s done: https://lnkd.in/dcf6JXEh We worked with the fast-growing fashion brand to launch a targeted acquisition campaign focused on reaching high-potential users who had shown interest but had not yet made a purchase. And it delivered: • 34.5% more revenue from acquisition campaigns. • 33.6% growth in total order volume. Check out the full #Manuka #CaseStudy to see how AI-powered targeting and full-funnel strategies could help your brand.

Let's meet at the V FORUM E-COMMERCE CHALLENGE 2026 in Warsaw! Our Polish sales and account management team (Karolina Łukasiewicz, Przemysław Wójcicki, Paweł Bronk) will be there for two days—25-26 March 2026. Stop by to learn what makes RTB House a next-generation performance marketing partner, from Deep Learning-powered retargeting to AI-driven solutions that help ecommerce brands grow their results. Learn more about the event here: https://lnkd.in/eWHe-KU8 #RTBHouse #EcommerceChallenge #PerformanceMarketing #Ecommerce #DeepLearning

Traditional promotional moments no longer guarantee value. Our research shows that deal-seeking is now a constant, individual behavior that happens regardless of the date. When value expectations aren't met, shoppers are quick to explore alternatives. This shift means brands can no longer rely on peak moments alone to secure loyalty. To win in 2026, strategy must move beyond the Black Friday rush and toward a consistent, year-round value proposition. Download the full study for more on how consumer expectations are evolving: https://lnkd.in/d_xpJS_8 #RetailStrategy #BlackFriday #ConsumerInsights #RTBHouse

RTB House is proud to feature strongly in the new Fospha report “The State of Retail Commerce 2026.” How RTB House ranked: #1 fastest-growing platform YoY. #1 lowest customer acquisition cost. #2 for ROAS. Also highlighted was a 43% cost per purchase improvement YoY for RTB House. This is one of many stats that prove that more growth in online retail is coming from diversified, full-funnel media strategies, with display advertising, deployed across every stage of the purchase journey, delivering strong acquisition and ROAS. Download the report at: https://lnkd.in/dBkdqJMB #RTBHouse #OnlineRetail #Ecommerce

Your customer's first visit to your site is rarely the purchase visit. Our research shows that 54% of shoppers visit a site multiple times before making a purchase. In a digital landscape where decisions are spread across several sessions, the initial click is only the beginning of the conversation. As consumers extend their research windows, the brands that win are those that remain visible and relevant long after the first session ends. Find out how your customers buy in the full report: https://lnkd.in/d_xpJS_8 #DigitalMarketing #ConsumerJourney #RTBHouse

Shoppers are doing more homework than ever, even for everyday items. We surveyed 1,000 U.S. consumers across four generations and the message is clear: the path to purchase is longer and more complex. Here’s what Jaysen Gillespie shared about how discovery is changing: - Even everyday, affordable items require more research than before. - Availability and referrals now top the list of drivers for trying new brands. - The “one-and-done” purchase journey is over. This shift creates a massive opportunity for the brands that know how to stay present throughout the entire discovery phase. Explore the new reality of the digital purchase journey in our full report: https://lnkd.in/d_xpJS_8 #DigitalMarketing #CustomerJourney #RTBHouse

As International Women’s Day was celebrated yesterday, we want to take a moment to underline how important it remains to build clearer pathways for women across technology, AI, and marketing. In this article by Performance Marketing World, industry leaders share their perspectives on what it takes to create more opportunities and stronger representation in the field. Our Head of Product Marketing, Denise Cornelissen MBA, highlights that building women's confidence in their own expertise, investing in learning opportunities, and creating clear paths to leadership are essential to the industry's future. We wish everyone a happy (and inspiring) International Women’s Day—and invite you to read the full article here: https://lnkd.in/guyFRe4f #RTBHouse #InternationalWomensDay #WomensDay #WomenInTech #DigitalAdvertising

Marketers of smaller and mid-market brands and agencies face a common challenge: how to run online campaigns that can compete with those of bigger players when internal resources and specialist teams are limited. The new self-service platform #rtbcom was built specifically to answer this challenge. It makes the proprietary Deep Learning algorithms of RTB House available without a budget minimum or complex campaign set up. Benefits of rtb.com: - Effortless control—self-service simplicity, with full transparency and control. - Intelligent targeting—personalized ads driven by Deep Learning #AI to maximize ROAS at any scale. - Simple setup—no budget minimum. Quick and easy campaign launch. - Creatives automation—unleash dynamic display ads that are automatically generated. Learn more, visit: rtb.com #RTBHouse #rtbcom #PerformanceAdvertising #AI

For the first time, the proprietary Deep Learning of RTB House, which has been so central to our success as a company, is available to emerging and medium-sized brands and agencies. We’re excited to add rtb.com to our portfolio. It’s a self-service platform that aims to level the playing field. Making our next-generation technology more accessible now means that brands and agencies without the internal resources of bigger players can deploy auto-built personalized product ads to effectively re-engage users across the open internet. To read about the announcement in more detail, go to our official press release at: https://lnkd.in/gJWgZ5Kp #RTBHouse #Rtbcom #PerformanceAdvertising #AI