Yahoo

Breaking: I've officially been paid to stop scrolling. For April Fools, I partnered with Yahoo to launch the Yahoo ScrōllStoppr. A "tech-cessory" designed to physically block your thumb from touching your screen. It goes on your finger. It stops the doom scroll. It's absurd, and I’m obsessed lol. And if you remember last year's grass keyboard campaign... yes, Yahoo told us to "touch grass" before it was a life hack. For anyone who works in marketing, social, or creator/influencer, you know that our lives are literally about “stopping the scroll.” Every brief we touch, every concept we green-light, every creator we work with is in service of one goal: make something worth pausing for. So being asked to *physically prevent* the scroll? That's either the most on-brand campaign I've ever been part of, or a sign I need to log off more. Probably both. Doom scrolling is something we all laugh about while actively doing it. Dark mode didn't save us. Screen time limits didn't save us. So Yahoo said: fine. Wearable intervention. Thumb blocker, let’s create one. So for one day, I'm putting on the ScrōllStoppr. Logging off. And touching grass (literally, peep the photos). Happy April 1st. Now go touch grass, and please stop scrolling. 🌿 #YahooPartner #AprilFools *** 🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

It was reported that I had the highest screentime of any LinkedIn user So Yahoo paid me to stop scrolling for April Fools. They launched the Scrōll Stoppr. A finger accessory that physically blocks you from swiping. Because apparently willpower wasn't cutting it. Currently on hour 2 without scrolling and I’m starting to feel like a functioning member of society again Maybe I should wear this thing more often #yahoopartner

Imagine. No feeds. No distractions. No more excuses. What could you do if you could stop the scroll? Introducing The Scrōll Stoppr: a delightfully absurd April Fools’ Day innovation from Yahoo that blocks your thumb from touching your phone screen, stopping the scroll before it starts. Freedom at your thumbertips. 👍 You can get yours (while supplies last) on Yahoo TikTok Shop. Grab the link in our comments 🔗 and tag someone who could use this to stop their scroll.

We’re proud to announce that Yahoo has earned TWO spots on this year’s list of Shorty Awards finalists! ✌️ Love what we've cooked up? You can vote for us to win “Audience Honor” daily through April 8. Learn more about our nominations and cast your vote: 🌱 Touch Grass Keyboard: https://lnkd.in/gzW_SDfV 🥊 The Ariel Helwani Show from Yahoo Sports: https://lnkd.in/gnqkdVgZ

If organizing your inbox has earned a permanent spot on the to-do list, your procrastination has paid off! Planner is a new AI-powered feature in Yahoo Mail that turns your inbox into a personal productivity hub. Available exclusively in the Yahoo Mail app, which you may see featured in the Apple App Store today. 🎉 No more scanning threads or piecing things together. Planner: 📩 surfaces what matters (events, deadlines, and reminders) 🗓️ maps it all to your schedule ✅ keeps your action items sorted out Check out Planner in Yahoo Mail today to see what’s waiting for you. Download the app: https://lnkd.in/dVUYppxS

ICYMI - big things have been happening at Yahoo. If you’re curious about what we’ve been up to, the latest report from The Associated Press covers our long legacy and current transformation: we’ve rebuilt every pixel of every product, we have one of the biggest audiences on the internet, and we’ve re-entered the search chat with Yahoo Scout, our new AI-powered answer engine. Read the full story from Michael Liedtke, who spoke with Yahoo CEO Jim Lanzone about the company’s legacy and why we’re excited for the future → https://lnkd.in/g9XbJtS6

“Every pixel is smarter.” This was the theme of last night’s Yahoo NewFront event, where we highlighted how we’ve refreshed our core products from the inside out, supercharging them with Yahoo Scout, a new AI intelligence layer to make Yahoo more helpful for consumers and more valuable for advertisers in the moments that matter most. 💰 Builders Hub (a new destination for entrepreneurs, founders and small business operators) with partners HubSpot Media and Entrepreneur Media, two new video series starring Scott Melker and Ryan Patel, and a cleaner, more intuitive interface for Yahoo Finance ⚽ Expert coverage of the FIFA World Cup starring Taylor Twellman on Yahoo Sports, and an expanded soccer content partnership with OneFootball 📬 The new AI-powered Planner feature in Yahoo Mail, which brands like H&R Block can use to bring useful moments to users through Sponsored Events And, of course, we dug deep on our AI-powered answer engine 🟣 Yahoo Scout 🟣 and the personalized experience users can curate with MyScout From big cultural moments to new product swings, we loved sharing our momentum at #IABNewFronts… all with a little help from Grammy winner Leon Bridges. For more information about how we’re helping advertisers, follow Yahoo Ads and Yahoo DSP. https://lnkd.in/gZaKd2HS

There’s a new name for that universal feeling of inbox anxiety: FOMSI (Fear of Missing Something Important). Luckily, Yahoo Mail is here to help with that. In our new "Cardi B Busy" campaign, Cardi B turns to the new Planner feature from Yahoo Mail to stay on top of what matters and make time for what's important - like laughing at all her haters. 💅 Launching today, Planner in Yahoo Mail uses AI to turn inbox anxiety into a clear game plan: 📩 Pulls key details straight from your emails 🗓️ Turns them into tasks and calendar events ✅ Keeps everything in sync so nothing slips through the cracks Available now, exclusively in the Yahoo Mail app. https://lnkd.in/g7TAUEw4

Physically we’re home, but mentally we’re still at Yahoo Scout Inn in Austin. This year at #SXSW we took over the Historic Scoot Inn and transformed it into Yahoo Scout Inn, a nod to our new AI-powered answer engine and a place to reset and rediscover the fun of exploration. We had a jam packed agenda: 🎸 Singer Jessie Murph took to the Yahoo stage and got everyone dancing, and Dirty Texans kept the energy going til’ the cows came home. 🎶 💪 On Sunday, we opened our doors with a “Saddle Up & Sculpt” barre class led by Jenna Palek.  🎤 We shared our story on stages with the likes of Fast Company, ADWEEK, The Female Quotient, Axios and Emily Sundberg.  🤠 Yahoo Scout Inn visitors enjoyed special surprises like custom cowboy hats, vintage photo booths, specialty Grillo's Pickles drinks paired with favorite local eats, Yahoo Sports Fantasy Bracket Mayhem, lasso and line dance lessons, and so much more. Did you mosey on by to see us? 👀 📸: Maggie Boyd for Fast Company