Yahoo DSP

Earth Day is April 22. But for today’s consumers, sustainability is a 365-day purchase driver. 🌎 76% are concerned about environmental issues. 70% favor brands that promote green initiatives. Over half have already switched products based on a brand’s environmental efforts. With Yahoo DSP, you can reach eco-conscious audiences at scale — and even reduce the carbon footprint of your campaigns in the process. Go green on your media strategy. 🌱 Plant the seed here: https://lnkd.in/e4Tk3Mu7

Yahoo DSP was named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026 by independent research firm, Forrester. We believe this recognition reflects our ongoing commitment to giving advertisers greater control, flexibility, and performance across channels. Read more: https://lnkd.in/eBGgxTbN

During Yahoo NewFront, Alia Lamborghini, our SVP of Global Revenue, highlighted how Yahoo proprietary data and partner data within Yahoo DSP are helping marketers shift from targeting to proof, enabling real-time optimization and delivering measurable outcomes across every stage of the campaign. “Yahoo DSP is rooted in data, powered by scale, refined by proximity, and proven by results. It’s how we think differently, and how we help our partners win.” Access to the right data makes the difference. Yahoo DSP helps you put it to work. 💪

Yahoo DSP has once again earned #TAG Platinum Status, a recognition achieved by only a select group of companies worldwide. With certifications in Fraud & Malware, Brand Safety, and Transparency, advertisers gain stronger protection, clearer insights, and greater control across the supply chain. Because better standards drive stronger performance.

Ready to see what’s next? 👀 Yahoo NewFront is almost here. We’re taking the stage to show how data, scale, and smarter connections help our partners drive real results—without the extra complexity. See you there!

Today, we're talking with Jim Lanzone, who is the CEO of Yahoo. There’s a lot in this one, including some wild Decoder org chart terminology and what amounts to two people with a long history on the internet trying to come up with ever deeper references to old memes. It’s a ride, and Jim was pretty much game. Jim was also a huge nerd about ad tech, and we used a lot of vocabulary talking about his decision to shut down part of Yahoo’s ad business and invest in the part that’s growing. Here’s a quick rundown — feel free to come back to this if it’s too wonky, I promise you’ll get it, it’s not that hard. A supply-side platform, or SSP, is tech that an app, site, or platform can use to sell space to advertisers. You’ve got inventory — that’s supply — and advertisers use the SSP to buy that inventory. Yahoo had a big SSP, but Jim shut it down a couple years ago in favor of investing in the demand-side platform, or DSP, which works the other way around: An advertiser says it wants to reach a certain number of people, and then the platform does automated auctions across sites and apps to display the ads. This is the big money — it’s how Google makes so much money on the web, for example. A big DSP doesn’t just deliver ads on the web or in apps, either. You’ll hear Jim talk about CTV, which stands for connected TVs. All those ads in streaming apps? Delivered by big DSPs, including Yahoo’s, which works with Netflix and Spotify.

We’re excited to welcome Yahoo DSP to d3con 2026! 👋 As AI reshapes programmatic advertising, Yahoo DSP is helping advertisers move beyond manual execution toward intelligent, goal-based orchestration. The global omnichannel demand-side-platform connects proprietary data, premium supply and AI-powered optimisation to deliver measurable performance across CTV, DOOH, audio, retail media and display — all within a unified ecosystem designed for scale and flexibility. 📈 🎤 On 17 March, Alice Beecroft, Senior Director, Global Strategy & Partnerships at Yahoo DSP, joins Eric Hall, Managing Director at NetGrowth Deutschland GmbH, for the masterclass: “Agentic AI is Acting, But Are We Communicating?” AI is already embedded into today’s platforms, but automation alone isn’t the transformation. The real shift is from humans stitching systems together to platforms communicating intelligently across the ecosystem. Together, they’ll explore what this evolution means for agencies and advertisers: • Shifting from platform navigation to outcome-driven orchestration • Enabling seamless communication between systems and partners • Unlocking interoperability and agent-to-agent collaboration • Preparing teams for the next phase of AI-driven programmatic strategy What’s real today, and what should the industry prepare for next? 💡 We look forward to a forward-thinking discussion on innovation, orchestration and the evolving role of AI in programmatic advertising. 🚀 #YahooDSP #AdTech #Programmatic #AI #d3con #programmaticadvertising

AI is unlocking new creative, operational, and performance potential for marketing and advertising teams, but keeping pace requires stronger industry-wide understanding. Yahoo DSP is proud to be a founding partner of the U of Digital AI Literacy Alliance, a cross-industry effort to advance AI literacy across marketing and advertising. Learn more about it and join the alliance: https://lnkd.in/d_z9rJxV