Awasi

Understanding wellness starts with understanding the person behind it. This month, we brought Dr. Luisa Pretto, lifestyle medicine specialist, to lead training sessions with three of our partners from trade on the wellness programs at Awasi Santa Catarina. Together, we went deep into how each program was designed, what it includes, and how it connects to longevity, answering every question along the way. Because the more our partners understand the thinking behind each program, the better they can guide guests toward the experience that truly fits them. Thank you to Dr. Luisa Comerlato, and to Embark Beyond, Teresa Perez and Prime Tour for the time and the exchange.

We are thrilled to share that all five Awasi lodges have been recognized with Michelin Keys by the Michelin Guide. Awasi Patagonia earned 3 Keys, the highest distinction. Awasi Atacama, Awasi Iguazú, Awasi Mendoza and Awasi Santa Catarina earned 2 Keys. This recognition belongs to every person who shapes each stay, from the preparations before our guests arrive to every moment they spend with us. Thank you for being part of this journey.

A new perspective on Awasi Santa Catarina We are pleased to share that Condé Nast Traveler has published an in-depth review of Awasi Santa Catarina by Jamie Ditaranto. From the private villas and the flavours of the restaurants to the waters of Arvoredo Island, the shores of Ganchos and the many ways to reconnect at our new Wellness Center, Jamie experienced Santa Catarina through its landscapes, flavours and slower rhythms. We are especially grateful to see the destination and the work of our team experienced and interpreted through Jamie’s perspective. Read the full review in Condé Nast Traveler: https://lnkd.in/dYfF8tAd 

Every Place Has More Than One Story Like no twto travelers are the same, a place is never just one story. It changes with every perspective, every voice and every way of seeing. Through Awasi’s Artist Immersion program, we invite artists to experience the landscapes we call home and interpret them in their own language: through photography, drawing, jewelry design, perfumery, film or any other art form. In Patagonia, young filmmaker Enzo Peluffo discovered a landscape that has been witnessed many times, yet still had another story to tell. His film offers a fresh perspective on this vast and elemental territory, revealing details, emotions and silences in a way only his camera could. Sharing these stories in different forms allows us to see a place from a new perspective, even when we think we already know it. Discover Enzo Peluffo’s film: https://lnkd.in/dq3FJi7i

Every journey begins with the ability to see. Over three days of hands-on training with photographer Luciano Bacchi, the Awasi Iguazú guiding team explored landscape photography and the art of creating meaningful visual experiences. Learning to read the light, anticipate the changing weather and recognize the moment when the rainforest reveals itself, our guides are deepening the way they accompany guests through the landscape, including those travelling with professional photography equipment. At Awasi, guiding is an ongoing practice of attention. Because when we learn to look more closely, we can help others discover more.

Awasi Santa Catarina is now WITT - Wellness in Travel & Tourism Certified, the first property in Brazil to receive this distinction. WITT (Wellness in Travel & Tourism) is a global certification that evaluates hotels and resorts across five core wellness pillars: Healthy Eating, Holistic Healing, Nature, Movement and Local Impact. Properties are assessed against rigorous criteria to ensure that wellness is authentically integrated into every guest touchpoint from programming and gastronomy to spa, design and connection with the local community. For Awasi Santa Catarina, this certification affirms what has guided our journey from the beginning: wellness as a way of being, not just a set of services. It recognizes our commitment to creating experiences that help guests reconnect with nature, with themselves and with the rhythms of the land, in a place where the ocean is the starting point of every journey. As the first WITT Certified property in Brazil, Awasi Santa Catarina joins a growing global community of hotels that are helping to define the future of authentic wellness travel. #WITTCertified #WellnessTourism #AwasiSantaCatarina #WellnessHospitality #Brazil #SouthAmerica

We’re thrilled to share that Awasi Patagonia was featured on Indagare in a curated selection of the world’s most luxurious hotels. Recognized for its sleek cabins and immersive experiences, the lodge offers the perfect base to explore Patagonia alongside expert local guides. For those who love to travel with intention, Indagare is a trusted platform that helps members and travelers design unforgettable journeys. Discover the full list here: https://lnkd.in/ecwCHfuq We’re also honored to see Awasi Santa Catarina featured in the August 2026 issue of Vogue México y Latinoamérica, in a curated selection of properties that evoke rest and well-being, by Beauty and Lifestyle Editor Karina González. Highlighted for our new Active Wellness offerings and partnership with La Mer, the lodge continues to blend immersive nature experiences with personalized, fully hosted programming.

Wellness is taking center stage in luxury travel, and Awasi Santa Catarina is leading this new chapter. Our CEO, Nicolas Peluffo, was recently interviewed on the TIMES BRASIL - LICENCIADO EXCLUSIVO CNBC program Beleza S.A., where he shared how wellness has become a core pillar of the Awasi experience and what this new phase means for Awasi Santa Catarina. In the conversation, Nicolas explains how Awasi approaches wellness as a state of being, an “active wellness” that blends outdoor activities, personalized care, nutrition, rest, and deep connection with nature. He also reflects on why Santa Catarina was chosen as Awasi’s first operation in Brazil and how the destination complements the brand’s lodges across South America. The interview is now featured on the Times Brasil (CNBC) website, and the full segment is available to watch below. 🔗 Read the article: https://lnkd.in/dBsaPh4S 🎥 Watch the interview: https://lnkd.in/dy-4mwcv

Every great experience begins long before the guest arrives. At Awasi, the quality of each exploration depends on the people leading it, and that is exactly why, at the start of every season, we run the Awasi Academy at each of our lodges. This season, the program is underway at Awasi Patagonia, led by Valentina Álvarez Sepúlveda. Over the course of an intensive training period, our guides deepen their knowledge of the territory through both theory and hands-on fieldwork, covering fauna, flora, geology, elevation, local history, and the countless details that transform an Awasi exploration into something a guest carries with them long after they leave. This year, the Guest Relations team joined the training for the first time, accompanying guides on field outings and experiencing the landscape firsthand. Because knowing a place deeply is the only way to share it authentically. The Awasi Academy is a structured learning system, developed specifically for each destination, renewed every season, and built around a simple belief: that the best guides are those who never stop discovering the place they call home.

Recognition that reminds us why we do what we do Condé Nast Triple Crown. Travel + Leisure Readers' Choice. Telegraph's 50 Greatest Hotels. TripAdvisor Travelers' Choice. These recognitions across our five lodges mean something to us because they represent what our guests experience when they arrive. They validate that intentional design, genuine hospitality, and regenerative practices create something worth recognizing: that excellence is about meaning. But the real recognition comes from our guests who return to these places, who tell us they left more connected to themselves and the territory, who speak of our team with genuine warmth, who understand that a stay here is an investment in something larger than a vacation. We're deeply grateful to the publications, communities, and travelers who've recognized our work across Atacama, Patagonia, Mendoza, Iguazú and Santa Catarina. These honors remind us of the responsibility we carry: to continue showing up with care, intention, and commitment to the places we call home. To our guests, our team, and our partners: thank you for making this possible. #AwasiLodges #AwasiExperience #Travel #SouthAmerica #TravelandLeisure #CondeNast #Telegraph