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SUBSCRIBER EXCLUSIVES
WPP’s Alleged Global Rebate Scheme, Told Through Three Court Cases
Three separate cases put WPP at the center of an alleged illegal rebate practice carried out by WPP executives through its media buying arm
READ FULL STORY >McDonald’s Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks
READ FULL STORY >Publicis Really Didn’t Have to Choose Between Coke and Pepsi
Agencies seem to be the only business still beholden to conflict of interest.
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